Making Good: Small Business Podcast
253 episodes - English - Latest episode: 5 days ago -Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
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Episodes
144: Let's Plan Your End-of-Year Marketing
November 08, 2022 08:00 - 23 minutes - 15.9 MBDownload a free end-of-year planning workbook to walk you through this process, step by step. Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling? Create a plan. In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters la...
143: How to Bring *YOU* Into Your Brand with Suz Chadwick
November 01, 2022 07:00 - 51 minutes - 35.4 MBToday, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Since I first came across her, there’s been one person that consistently comes to mind first when I think of creating a strong personal brand… and specifically a BOLD personal brand, and that is today’s guest, Suz Chadwick. Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whate...
142: Do You Struggle with Following Through? (this one's for you!)
October 25, 2022 10:00 - 22 minutes - 15.4 MBIf you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/142 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://maki...
141: Digital Body Language by Erica Dhawan (Making Good Book Club #11)
October 18, 2022 23:00 - 1 hour - 46.6 MBWelcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan. In this book club episode, we talk about what Digital Body Language is and why it’s worth thinking through, how power and trust relate to how we communicate, the 4 laws of Digital Body Language, the case for emojis and exclamation marks, communication differences by gender, generation and...
140: Pinterest 101 with Kate Ahl
October 11, 2022 07:00 - 51 minutes - 35.7 MBMy guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate is also host of the fantastic Pinterest marketing podcast, the Simple Pin Podcast. I need to say right now that you’re going to want to take notes during this podcast… I...
139: Planning for Q4: Marketing [Small Biz Panel]
October 06, 2022 07:00 - 1 hour - 43.7 MBToday's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're planning their marketing for Q4. My guests today are: London Tierney from Particle Goods (@particlegoods), Miranda Harris Hamlin from And Arlen (@and.arlen) , Stacey Miyahara from Monday Made (@_mondaymade), and Christy Martinho from Full Bloom & Co (@fullbloomandco). This episode is the second...
138: Planning for Q4: Life + Business [Small Biz Panel]
October 04, 2022 19:00 - 1 hour - 51.8 MBFor today’s episode, I have invited 4 of my favorite small business owners to come talk about how they’re planning for Q4 in order to not only thrive in their business, but in their personal lives as well. My guests today are: Irene from Rex Made This (@rexmadethis), Dani from Imperfectly Tidy (@imperfectlytidy), Linda from Lulumiere (@lulumierecandles) and Ali from Wild Clementine (@wildclementineco) This episode is the first half a 2-episode series; the second episode will come out on Th...
137: Marketing Beyond Social Media with Charelle Griffith
September 27, 2022 19:00 - 50 minutes - 34.5 MBRaise your hand if you find social media overwhelming. (I'm raising mine!) Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media. We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/137 CONNECT WITH ME ...
*LIMITED TIME* Introducing... Q4 Magic
September 23, 2022 19:00 - 2 minutes - 1.7 MBIf you’re hearing this, it’s because it’s before September 28th, and I have something SUPPPER exciting to tell you about. Q4 Magic: The Workshop. This holiday season, how would it feel it to… stop winging it for your biggest sales season of the year get big business results without sacrificing your personal life not just survive but THRIVE this Q4 and holiday season That’s what I want for myself, and for you too. Learn about the workshop here.
136: How to Stand Out
September 21, 2022 00:00 - 18 minutes - 12.7 MBOne of my favorite things about marketing is how it's our entire job to stand out (and not blend in). In the first part of this episode, we’ll talk about exactly WHY it’s so important to stand out with your marketing. And then, I’m going to share a ton of ideas and straightforward tips for you to create marketing that makes your brand stand out. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/136 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden G...
135: The War of Art by Steven Pressfield (Making Good Book Club #10)
September 13, 2022 10:00 - 49 minutes - 33.8 MBWelcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield. This is a book that I read years and years ago and I honestly think about one key takeaway from this book ALL THE TIME (hint: it's the concept of resistance). In this book club episode, we talk about the concept of resistance and how it relates to creativity, how to overcome it, how t...
134: On Breaking the Rules with Brooke Monaghan
September 07, 2022 03:00 - 56 minutes - 38.5 MBToday, we’re talking about rules. And specifically, how and why to break them. My guest is Brooke Monaghan, and in this conversation we dig into the truth that there is no one right way to run your business. In this episode, we discussed: why breaking the rules is part of achieving long term, sustainable growth, what it means to break the rules, how rule-breaking relates to marketing and making an impact, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast...
133: Personal Growth + Evergreen Content
August 30, 2022 10:00 - 13 minutes - 9.39 MBThis episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/133 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https:...
132: The Art of Ideas
August 22, 2022 21:00 - 10 minutes - 7.58 MBThe doors of Making Good Happen are about to be OPENED! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate ideas and where to put those ideas after they materialize in our thoughts. Stuck on what to say in our marketing? Download thi...
131: The Big Leap by Gay Hendricks (Making Good Book Club #9)
August 16, 2022 22:00 - 1 hour - 42.6 MBWelcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the main points from the book and discuss how it applies to us as small business owners. _____________...
130: How to Build a Strong Brand with B of Powerhouse
August 09, 2022 22:00 - 47 minutes - 32.7 MBEarly on in this episode, brand strategist B of Powerhouse Brand Studio said something that I think was my main takeaway from episode 130 of Making Good (and possibly yours too?). She said: “Your brand is your business’s biggest asset.” This episode will heIp you better understand how to build a stronger brand so you get get better business results and make a bigger impact.hope this episode helped you better understand how to build an even stronger brand so that you can get more of the res...
129: The Secret Sauce No One Wants: Consistency
August 02, 2022 21:00 - 15 minutes - 10.9 MBIn this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/129 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MAR...
128: 10 Simple Ways to Supercharge Your Email Marketing
July 26, 2022 10:00 - 21 minutes - 14.6 MBEmail marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/128 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodc...
127: We Should All Be Millionaires by Rachel Rodgers (Making Good Book Club #8)
July 19, 2022 08:00 - 46 minutes - 31.8 MBWe’re back with the 8th edition of Making Good Book Club! My book club co-host, Charelle Griffith, and I talk all about We Should All Be Millionaires by Rachel Rodgers. The subtitle of this book says it all; this book is "A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power". Let's talk about how to apply it to your life and small business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/127 JOIN THE FB COMMUNITY: https://www.facebook.com/...
126: Human Design for Small Business Owners with Mariah Tomkinson
July 12, 2022 22:00 - 1 hour - 42.2 MBA mix between a personality typing system and astrology, Human Design is a powerful system for really getting to know yourself and living your best life. In this episode, I'm joined by my friend Mariah of Bloom Hustle Grow and The Generator Way for a conversation introducing you to human design. We discuss what human design is, how it can help you manage yourself, how it can apply to business, how to find your own human design type, and much more. ____________________ MAKING GOOD SHOWNOTES...
125: Fear, Marketing, and a Very Important Choice
July 06, 2022 07:00 - 9 minutes - 6.42 MBMarketing is scary and vulnerable. In this episode, I answer a question submitted by Instagram, "How do you overcome insecurity?" I think my answer might surprise you. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/125 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our m...
124: 4 Actions Your Small Business Can Take to Make Change
June 28, 2022 21:00 - 13 minutes - 9.54 MBNeedless to say, it has been a rough few days. As a high schooler in 2004 and 2005 working on Planned Parenthood's Teen Council, I never could have imagined that in 2022, Roe V. Wade would be overturned and pregnant people would lose the right to autonomy over their own bodies. It's been difficult, but I've been trying to give myself a lot of grace since the decision came down and to allow myself the space to process and grieve. It feels particularly challenging to focus on my business right...
123: How to Get Other People to Share Your Content [From the Private Podcast]
June 21, 2022 22:00 - 10 minutes - 7.29 MBI had something entirely different in mind for this week’s episode but I’m going to be real with you, life has gotten a little wonky on me lately. Luckily, I’ve got a pretty hefty bank of content that has never appeared on this podcast before to draw from, and that’s my private podcast. Today, I’m bringing you one of those episodes, How to Get Other People to Share Your Content. In today's episode, let’s talk about ways we can motivate other people to share our content. Whether it’s taggin...
122: Building a StoryBrand by Donald Miller (Making Good Book Club #7)
June 14, 2022 10:00 - 47 minutes - 33 MBWe’re back with the 7th edition of Making Good Book Club! My book club co-host, Charelle Griffith, and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says)...
121: Bringing More Creativity Into Our Businesses and Lives with Dr. Marion Piper
June 08, 2022 00:00 - 1 hour - 49.3 MBIn today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life. She inspires ambitious go-getters to cultivate and rediscover their innate creativity so they can build businesses and lives that are authentically their own. When she's not writing up a storm, you can find her on her yoga mat or, when the world allows, globe-trotting. I felt so energized and excited to just make something for the sake of i...
120: Better Marketing, Bigger Impact
May 31, 2022 19:00 - 10 minutes - 6.94 MBLong-time listeners of Making Good may have noticed a pattern around here... For a podcast about making a big impact through your small business, there sure are a LOT of episodes about marketing. In this week's short episode, I’m going to explain why. I'll also give you some foundational first steps that will lead you toward better marketing... so you can make a bigger difference. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/120 JOIN THE FB COMMUNITY: https:...
119: Simplifying SEO: How to Get Discovered on Search Engines with Mariah Magazine
May 24, 2022 10:00 - 54 minutes - 37.7 MBConsider today’s episode your introduction to SEO – an introduction from an expert who will break it down into easy-to-understand terms so you know where to start. My guest for this episode is SEO and visibility strategist Mariah of Mariah Magazine. We discuss everything from what SEO is, how to take advantage of SEO, how SEO works, long-tail keywords, how to find your keywords, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/119 JOIN THE FB COMMUN...
118: Burnout by Emily Nagoski and Amelia Nagoski (Making Good Book Club #6)
May 17, 2022 19:00 - 47 minutes - 32.7 MBJoin me and my book club co-host, Charelle Griffith, for the 6th edition of Making Good Book Club! Today we’re diving into a conversation about the book ‘Burnout’ by Amelia Nagoski, D.M.A. and Emily Nagoski, Ph.D. We discuss the key takeaways from the book, including the importance of completing the stress cycle, what wellness really is, human giver syndrome, how the patriarchy affects burnout, body image, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcas...
117: What to Do About Marketing Overwhelm
May 10, 2022 22:00 - 12 minutes - 8.37 MBToday’s episode is all about marketing overwhelm… what it looks like, what to do when you find yourself in this space of overwhelm, and how to prevent yourself from getting overwhelmed in the future. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/117 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompt...
116: Feel-Good Systems That Work with Stacey Miyahara
May 03, 2022 05:00 - 45 minutes - 31.2 MBIn this episode, I'm joined by systems strategist Stacey Miyahara of Monday Made. Stacey believes in centering systems around your needs and goals, and leaning into your unique working style, and that's exactly what today's episode is about. We discussed what systems are, why there are no "one-size-fits-all" systems, how to know if your systems are (or aren't!) working for you, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/116 JOIN THE FB COMMUNITY: h...
115: Showing Your Face, Perfectionism, and Finding the Time [Marketing Q&A]
April 26, 2022 21:00 - 21 minutes - 14.5 MBIt's time for some marketing Q&A! I asked for your biggest marketing questions over Instagram Stories (connect with me here!) and you all delivered. In this episode, we're talking about the fear of showing your face, perfectionism, finding the time for marketing, the most effective marketing platforms, and my top 3 tips to improve your marketing. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/115 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusiness...
114: The Power of Wholesale with Sarah of Simply Curated
April 19, 2022 10:00 - 1 hour - 51.2 MBIn this episode, I'm joined by Sarah Hart, founder of Simply Curated. Sarah has grown her design-centric luxury candle business enormously in the years since she started it in 2012. In this episode, she shares her story and then we dig into all things wholesale strategy. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/114 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden G...
113: Hype Yourself by Lucy Werner (Making Good Book Club #5)
April 12, 2022 10:00 - 56 minutes - 38.7 MBJoin me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/113 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKET...
112: Surprisingly Easy Things That Work (from the private podcast!)
April 05, 2022 10:00 - 8 minutes - 5.95 MBThis week, I'm sharing an episode from my members-only podcast (for members of Making Good Happen). Today, I share 6 marketing tactics so simple it seems like they shouldn't work... but they do. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/112 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts ...
111: How to Get Started with Facebook Ads with Michelle Fernandez
March 29, 2022 10:00 - 1 hour - 42.7 MBToday's episode is a LONG TIME COMING -- the one all about Facebook ads. In this episode, Facebook and Instagram ads strategist Michelle Fernandez shares tons of wisdom and advice about Facebook ads: why we should consider them, what kinds of campaigns to run, Facebook retargeting, precision targeting, what makes a good ad... and much more.\ ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/111 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeop...
[LIMITED TIME] The Power of a Low Bar (from the private podcast)
March 23, 2022 03:00 - 6 minutes - 4.52 MBGet details about Making Good Happen. Hey there! In celebration of opening the doors to my membership program, Making Good Happen, I'm sharing this episode from the MGH private podcast! This episode will only be available until Friday, March 25th so listen now 🥰. Got questions about Making Good Happen? DM me on Instagram and let's chat: @laurentilden.
[LIMITED TIME] Give Yourself a Limit (from the private podcast)
March 23, 2022 03:00 - 7 minutes - 4.87 MBGet details about Making Good Happen. Hey there! In celebration of opening the doors to my membership program, Making Good Happen, I'm sharing this episode from the MGH private podcast! This episode will only be available until Friday, March 25th so listen now 🥰. Got questions about Making Good Happen? DM me on Instagram and let's chat: @laurentilden.
110: How to Stop Getting In Your Own Way + Actually Make It Happen
March 22, 2022 07:00 - 15 minutes - 10.9 MBToday we are tackling a SERIOUSLY big topic: how to stop holding yourself back and how to start ACTUALLY making it happen. In this episode I'm speaking from experience. I have spent A LOT of time getting in my own way, but I've picked up some tips and tricks along the way that I can't wait to share with you today. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/110 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTA...
[LIMITED TIME] It's hereee! All about Making Good Happen
March 21, 2022 10:00 - 8 minutes - 5.81 MBJOIN MAKING GOOD HAPPEN. The doors to Making Good Happen are officially open! And, if you join before March 25th at 11:59pm, you'll get some pretty incredible extra bonuses alongside your membership. Listen to the episode to learn more, or head to the info page: makinggoodhappen.co/join. Not sure if Making Good Happen is right for you? Let's chat it out. DM me at @laurentilden on Instagram.
109: Implementing 'Profit First' by Mike Michalowicz (Making Good Book Club #4)
March 15, 2022 10:00 - 56 minutes - 38.7 MBJoin me and my book club co-host, Charelle Griffith, for the 4th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Profit First’ by Mike Michalowicz. This book flips the traditional model of approaching profit in a really good way. If you really apply this book to your business, it WILL transform your finances and what's possible in your business and life. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/109 JOIN THE FB COMMUNITY: h...
108: 4 Cornerstones of a Rock-Solid Marketing Mindset
March 08, 2022 11:00 - 13 minutes - 9.54 MBWhen I started my business, I completely underestimated the power of mindset. But I’ve become a real believer in something I [now] know to be true: Your mindset creates your results. I’ve come up with a list of the 4 most important components of a marketing mindset that help you create big results in your business, and I’m excited to share them with you in this episode. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/108 JOIN THE FB COMMUNITY: https://www.faceb...
107: Are Facebook Groups Right for your Business? with Jessica Erwin
March 01, 2022 11:00 - 57 minutes - 39.5 MBWhen we think about marketing our businesses on Facebook, we often focus on things like Facebook business pages and Facebook ads. But today, we’re exploring a whole different marketing opportunity on Facebook: Facebook groups! In this episode, we’re joined by business mentor and strategist Jessica Erwin for a conversation all around how we can use Facebook groups to grow our businesses. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/107 JOIN THE FB COMMUNITY:...
106: 7 Marketing Mistakes to Avoid
February 22, 2022 11:00 - 13 minutes - 9.26 MBMistakes are par for the course when it comes to being a small business owner. But there are certain mistakes that can really trip you up and put a wrench in your progress. So today, I thought I’d share 7 of the marketing mistakes I’ve made and seen so many other small business owners making, in hopes that hearing me share about them might just give you what you need to avoid making them yourself. ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/episodes/106 ...
105: Superfans by Pat Flynn (Making Good Book Club #3)
February 15, 2022 21:00 - 56 minutes - 38.6 MBJoin me and my book club co-host, Charelle Griffith, for the 3rd edition of Making Good Book Club! Today we’re diving into a conversation about ‘Superfans’ by Pat Flynn. Of the 3 books we’ve done so far for Making Good Book Club, this one is by far the most practical and easy to apply. This book is all about how to really develop those relationships with your audience that will take people from learning about your business to becoming SUPERFANS…. And Superfans can be some of the most importa...
104: How to Get PR Coverage for Your Small Business with Melinda Jackson
February 08, 2022 20:00 - 55 minutes - 38 MBFresh out of ideas? Download my my free PDF with 100 content prompts to use across your content. In this episode, PR pro Melinda Jackson joins us for a conversation about getting PR for your small business. We discussed what PR is, how small businesses can find the right PR opportunities, how to pitch, working with influencers, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/104 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusines...
103: 6 Things I’ve Learned About Launching
February 01, 2022 11:00 - 12 minutes - 8.67 MBI’ve been selling products since I launched Good Sheila in 2017… but it wasn’t until last year that I feel like I finally figured out how to really launch in a way that creates buzz, conversation – and most importantly, results. In this episode, I share 6 things I've learned about launching from my most successful launches. P.S. The doors to Making Good Happen open up in March. Want the details? ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/103 JOIN THE FB ...
102: Money, Energy + Your Business with Molly Mandelberg
January 25, 2022 20:00 - 48 minutes - 33.5 MBToday’s episode is with coach Molly Mandelberg, a heart-centered marketing and thought leadership pro, and today we’re talking about money, energy and your business. In this episode, we discuss why how we approach money matters, how to find peace with money, the energetics of money and business, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/102 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: ...
101: Your Business + ‘Atomic Habits’ by James Clear (Making Good Book Club #2)
January 18, 2022 11:00 - 1 hour - 41.9 MBIn this second edition of the Making Good Book Club, my co-host, Charelle Griffith and I discuss Atomic Habits by James Clear. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club! GET NOTIFIED ABOUT THE BOOK CLUB: https://makinggoodpodcast.com/bookclub ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/101 JOIN...
100: Celebrating 100 Episodes (A Tour)
January 11, 2022 18:00 - 26 minutes - 18.5 MB100 episodes! I’ve been thinking about what the best way to celebrate this milestone is, and I decided to go back to what’s at the heart of this podcast, and that is GREAT CONTENT. I thought I’d take you on a tour of all 100 episodes so far, and give you the one-liner description of each one so you can go back and catch up on any episodes from the archives you’ve missed but that resonate with you. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/100 JOIN THE FB ...
99: Instagram Stories, Social Media Strategy + Consistency with Emma Tessler
January 04, 2022 21:00 - 50 minutes - 34.9 MBIn this episode I'm joined by social media strategist Emma Tessler, CEO and founder of Ninety Five Media. We discuss social media strategy, Instagram stories, how the various elements of Instagram should be approached, consistency on social media, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/99 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKET...