CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
93 episodes - English - Latest episode: 26 days ago -Are you striving to build a high-performing marketing team that accelerates growth for your organisation?
Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts.
This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results.
Tune in to:
- Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities
- Discover agile marketing practices that dismantle team silos and triple team productivity
- Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement
- Explore the mistakes to avoid and tips to become a revered CMO
- Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY.
In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes.
Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show.
Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage.
Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!
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Episodes
31. Kevin Marasco on building high-growth SaaS marketing teams
July 28, 2021 05:00 - 48 minutes - 67.4 MBKevin Marasco, CMO at Zenefits, joins us on the show this week. Kevin is an all-star CMO, having helped multiple SaaS companies grow fast, raise capital and get acquired. Kevin has three-time 1,000% + growth experience at startup, private and public SaaS companies and is also a board advisor, LP, startup investor and venture advisor. In this episode, we discuss: How Kevin is building a modern marketing team at Zenefits, what patterns he’s noticed when entering high-growth companies, ho...
31. CMO Kevin Marasco on building high-growth SaaS marketing teams at Zenefits
July 28, 2021 05:00 - 48 minutes - 67.4 MBKevin Marasco, CMO at Zenefits, joins us on the show this week. Kevin is an all-star CMO, having helped multiple SaaS companies grow fast, raise capital and get acquired. Kevin has three-time 1,000% + growth experience at startup, private and public SaaS companies and is also a board advisor, LP, startup investor and venture advisor. In this episode, we discuss: How Kevin is building a modern marketing team at Zenefits, what patterns he’s noticed when entering high-growth companies, ho...
30. How brands and CMOs can be successful when entering Asia
July 12, 2021 21:00 - 54 minutes - 75.2 MBNatalie Truong, CMO for Asia, Middle East and Africa, and partner at Mercer, joins us in this episode. Natalie recently moved from Melbourne to Hong Kong and leads a hub and spoke marketing team covering 18 different markets. In this episode, we discuss: How brands can successfully enter markets in Asia, and how CMOs that are moving to this region, or managing teams in this region can be successful; Natalie’s personal experience and the adjustments Natalie had to make to her own leade...
30. How brands and CMOs can be successful when entering Asia with CMO Natalie Truong
July 12, 2021 21:00 - 54 minutes - 75.2 MBNatalie Truong, CMO for Asia, Middle East and Africa, and partner at Mercer, joins us in this episode. Natalie recently moved from Melbourne to Hong Kong and leads a hub and spoke marketing team covering 18 different markets. In this episode, we discuss: How brands can successfully enter markets in Asia, and how CMOs that are moving to this region, or managing teams in this region can be successful; Natalie’s personal experience and the adjustments Natalie had to make to her own leade...
29. The first 90 days in a CMO or CXO role
June 28, 2021 21:00 - 39 minutes - 55.6 MBChris Taylor, former guest and the current (and inaugural) Chief Experience Officer (CXO) for men’s health not-for-profit Movember, returns to the show. In our previous episode with Chris, we spoke about his former not-for-profit marketing team at the Heart Foundation for punching above their weight to become a serial winner, including taking out an AdNews Marketing Team of the Year award back in 2020. In this episode, we discuss: Why Chris has been brought in and how he's reshaping a...
28. How being customer-led can help your team transition from B2B to B2C marketing
June 21, 2021 21:00 - 51 minutes - 70.8 MBOn this week’s episode, Louise Eyres, Head of Marketing and executive team member of Vanguard Australia, joins us. Prior to Vanguard, Louise was Chief Marketing Officer at Sport Australia. Louise has also held a series of leadership roles at ANZ bank, including leading the global marketing team as a group at GM of marketing and Louise commenced her marketing career at BHP. In this episode, we discuss: How Louise went about designing the structure, how she ensured that the team was ali...
27. How to speak the language of your devs to build trust and achieve more
June 14, 2021 21:00 - 1 hour - 83.8 MBIn this week’s episode, Hamish Tedeschi, CEO and Founder of Mechanical Rock - a cloud native product development company, joins us. The purpose of this episode is to help you understand more about your developers and development teams. We dive into a variety of related topics, including: The changing role of developers: Web vs software developers; Front-end vs back-end vs full-stack developers; Critical roles of a development team; and An overview of languages used by different d...
26. How to overcome resource constraints and get to market faster
June 07, 2021 21:00 - 17 minutes - 24.9 MBHost Ty Hayes focuses this solo episode on how you can break down silos within your marketing team and with other departments, and how you can get everyone working together more efficiently with less waste. This can be useful for you and your team to feel a little less overwhelmed so you can better handle that hefty workload and respond faster to changing priorities. In order to do this, Ty introduces something new to the conversation that hasn’t been covered in detail yet - Lean Process R...
26. How to redesign your marketing processes for faster flow & efficiency
June 07, 2021 21:00 - 17 minutes - 24.9 MBHost Ty Hayes focuses this solo episode on how you can break down silos within your marketing team and with other departments, and how you can get everyone working together more efficiently with less waste. This can be useful for you and your team to feel a little less overwhelmed so you can better handle that hefty workload and respond faster to changing priorities. In order to do this, Ty introduces something new to the conversation that hasn’t been covered in detail yet - Lean Process R...
26. How to overcome resource constraints and get to market faster with Lean Marketing
June 07, 2021 21:00 - 17 minutes - 24.9 MBHost Ty Hayes focuses this solo episode on how you can break down silos within your marketing team and with other departments, and how you can get everyone working together more efficiently with less waste. This can be useful for you and your team to feel a little less overwhelmed so you can better handle that hefty workload and respond faster to changing priorities. In order to do this, Ty introduces something new to the conversation that hasn’t been covered in detail yet - Lean Process R...
26. How to overcome resource constraints and get to market faster by redesigning your marketing processes
June 07, 2021 21:00 - 17 minutes - 24.9 MBHost Ty Hayes focuses this solo episode on how you can break down silos within your marketing team and with other departments, and how you can get everyone working together more efficiently with less waste. This can be useful for you and your team to feel a little less overwhelmed so you can better handle that hefty workload and respond faster to changing priorities. In order to do this, Ty introduces something new to the conversation that hasn’t been covered in detail yet - Lean Process R...
25. Jac Phillips on doing more with less and the importance of leadership
May 31, 2021 21:00 - 52 minutes - 72.8 MBIn this episode, we have an illuminating discussion with Jac Phillips, ex-Senior Director and Head of Marketing for Visa in Australia, New Zealand and South Pacific. Prior to Visa, Jac had an illustrious career in financial services with Bank of Melbourne, ANZ Bank, and also spent time with IBM. Jac is also a Marketing Advisory Board member with Deakin Uni, and has been recognised in the Asia Top 50 Women Leaders by World Federation of Marketing Professionals. This episode explores two c...
24. Andrea Fryrear reveals the State of Agile Marketing
May 24, 2021 21:00 - 48 minutes - 66.9 MBAndrea Fryrear - President and Co-founder of AgileSherpas and Agile marketing author and expert, joins us on this week’s episode. Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing roles including content strategists, content marketer, project manager, and editorial assistant for both brands and agencies. But once she discovered Agile ways of working, Andrea has never looked back. We dive deep into the fourth Annual State of Agile Marketing report by AgileSherpas...
23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir
May 17, 2021 21:00 - 49 minutes - 68.7 MBJoel Goodsir, Head of Marketing at Inspirations Paint, joins us on this week’s episode. Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia. In this episode, we discover: Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise; How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy; ...
22. Become a smarter marketer with author Dan White
May 10, 2021 21:00 - 1 hour - 84.2 MBToday’s guest is Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies. Dan has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system. This book is a must-have for any marketeer - whether you’re a CMO, marketing manager, or aspiring marke...
22. Become a smarter marketer with author Dan White | The marketing strategy frameworks every marketer should know
May 10, 2021 21:00 - 1 hour - 84.2 MBToday’s guest is Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies. Dan has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system. This book is a must-have for any marketeer - whether you’re a CMO, marketing manager, or aspiring marke...
21. Lisa Ronson, Coles CMO on building a modern team, gaining trust and leading change
May 03, 2021 21:00 - 49 minutes - 68.4 MBLisa Ronson, CMO of Coles Group, joins as our guest today. If you're a marketer in the APAC region, then Lisa's reputation precedes her. But for our global audience, Lisa is an incredible marketing leader with a trophy cabinet bursting at the seams, including this snapshot below: Being named one of Asia Pacific's 50 most influential, purposeful marketers by campaign Asia Pacific in 2019 and 2020; Number one most innovative marketer by CMO magazine in 2018; The Australian Marketing ...
20. How to increase your influence to increase your impact with Josh Steimle
April 26, 2021 21:00 - 58 minutes - 81.4 MBOn this week’s episode we have Josh Steimle, entrepreneur, author and speaker, as our guest. Josh has written over 300 articles for the likes of Forbes and Entrepreneur magazine, he’s been a TedX speaker, and he’s the author of the book Chief Marketing Officers at Work, where Josh interviewed 30 leading CMOs from companies like PayPal, Target, Zendesk, GE and Nestle. Josh is also the founder of MWI – a marketing agency he founded back in 1999, as well as a research assistant at Harvard ...
19. Why creative risk-taking is the best insurance policy with Brent Smart, CMO at IAG
April 19, 2021 21:00 - 58 minutes - 80.3 MBIn this episode, we are joined by Brent Smart, Chief Marketing Officer of IAG. IAG is the Australian insurance giant with leading brands including NRMA and CGU. In four years, Brent has transformed the NRMA brand from the 36th strongest brand in Australia to become the third strongest brand in the country and the strongest insurance brand in the world! This brand strength has translated to commercial success - NRMA Insurance have won 3 coveted Gold Effies in the last 2 years. Previously,...
18. The 5 must-have team competencies for standout marketing with Stacey Danheiser
April 12, 2021 21:00 - 50 minutes - 70.3 MBAuthor Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing. Stacey’s most recent book, “Stand Out Marketing: How to differentiate your organisation in a sea of sameness”, co-authored with Dr Simon Kelly and Dr Paul Johnston, is the main focus of this episode. The book (and the interview) covers the following topics: The problem of the “sea of sameness” across a number of industries where companies are not differentiated or distinctive of one another, and d...
17. What the top 5% of CMOs do differently
April 05, 2021 21:00 - 23 minutes - 32.9 MBWelcome to Part 2 of our interview with Nadia Cameron, Founder and Managing Editor of CMO Australia and Associate Editor of CIO at IDG Publishing, make sure to listen to Part 1 here. In today’s episode, we are going to discover: What Nadia has learned through the State of the CMO annual research, by judging hundreds of entries in CMO50 (identifying the top 50 marketing leaders in Australia), by conducting countless interviews with CMOs and writing over 190 pages of content on cmo.com.au;...
16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia
March 29, 2021 21:00 - 31 minutes - 44.3 MBThe one and only Nadia Cameron, founder and managing editor of CMO Australia and associate editor of CIO at IDG Publishing, joins us on the podcast today. CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which recognises the top 50 CMOs in the country, and events such as CMO Momentum. Nadia has created and connected a thriving community of CMOs in Australia and helped raise the pr...
15. How Ryderwear’s CMO helped drive 150% revenue growth in 12 months
March 23, 2021 21:00 - 40 minutes - 55.8 MBMal Chia, CMO at Ryderwear and Head of PUSHH Fitness joins us on this week’s episode. Ryderwear is a fitness apparel, footwear brand and e-commerce retailer, with distribution centres in Australia, the UK and the US. PUSHH fitness is a related fitness app, with a focus on strength fitness for women. In this episode, we unpack: What it was like to work at Uber and Uber Eats in the early days when they flew new employees to “Uberversity” in San Francisco; How Mal’s interesting career ha...
14. Designing and leading the CX function inside Flybuys- the No.1 Loyalty program in Australia
March 15, 2021 21:00 - 43 minutes - 40.6 MBFlybuys is consistently rated by customers as Australia’s most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year. In this episode we cover: How Rosemary has built out her CX function and what is in her portfolio; The CX and marketing transformation journey that Rosemary has been leading, including the results from a deep segmentation study and how customer insights are now u...
13. Aligning marketing teams and embracing diversity with Malini Sietaram
March 08, 2021 21:00 - 36 minutes - 50.3 MBWhat do you get when you cross a marketing leader with a passion for marketing, marketplaces, fashion and fintech? The answer is Malini Sietaram – Chief Revenue Officer and CMO at Brighte. Malini has an incredible background that traverses the globe and advances from CMO for a hip-hop brand, to working her way up the ladder at Ebay, through to other CMO roles for marketplaces such as Finder and Brighte. In this episode, Malini breaks down: How she grew her team from 2 to 22, including ...
12. Marketing team restructures | Signs its time to restructure your team and what to consider as you do it
March 01, 2021 21:00 - 25 minutes - 35.8 MBHost Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams. They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness. Ty shares: The nine telltale signs that it's time to restructure your marketing team The four common reasons that these ‘Frankenstructures’ are created and why they are so hard to tame; Seven simple things you...
12. The nine signs it's time to restructure your marketing team
March 01, 2021 21:00 - 25 minutes - 35.8 MBHost Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams. They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness. Ty shares: The nine telltale signs that it's time to restructure your marketing team The four common reasons that these ‘Frankenstructures’ are created and why they are so hard to tame; Seven simple things you...
12. How to tame your Frankenstructure
March 01, 2021 21:00 - 25 minutes - 36.2 MBHost Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams. They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness. Ty shares: The nine “telltale” signs that you might have a ‘Frankenstructure’ on your hands; The four common reasons that these ‘Frankenstructures’ are created and why they are so hard to tame; Seven simple thin...
11. Building a commercially focused B2B marketing team inside one of Australia’s first tech Startups
February 22, 2021 21:00 - 45 minutes - 63.1 MBDarren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode. Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. In this episode we discuss: What to do when you have to restructure two marketing teams into one due to a merger; The importance of being human and bringing st...
11. Building a commercially focused B2B marketing team inside Technology One with Darren Needham-Walker
February 22, 2021 21:00 - 45 minutes - 63.1 MBDarren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode. Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. In this episode we discuss: What to do when you have to restructure two marketing teams into one due to a merger; The importance of being human and bringing st...
10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker
February 15, 2021 21:00 - 56 minutes - 78.3 MBIn this week's episode, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University. Sharon is a highly distinguished Professor of Organisational Behaviour and an ARC Laureate Fellow. In 2019, she was named among the world’s most influential Scientists by the Web of Science Group. In this episode, we discuss: The ‘future of work’ - how digitisation and automation are impacting on jobs and skills of the future; The responsibility managers ha...
09. Spotify's product marketing success and culture of innovation with Lotte Spencer (Part 2)
February 08, 2021 21:00 - 32 minutes - 44.6 MBThis episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify, make sure to listen to Part 1 here. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify. On to...
08. Spotify’s product marketing success and culture of innovation with Lotte Spencer (Part 1)
February 01, 2021 21:00 - 33 minutes - 47 MBOn this episode, we are joined by our guest Lotte Spencer, Global Director of Consumer Product Marketing at Spotify. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify. On today’s episode, we will discuss: Wher...
07. Structuring your marketing team around a process with Fabian Marrone, CMO of Monash University
January 26, 2021 21:00 - 48 minutes - 67 MBAs Australian Marketing Institute’s 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia. In today’s episode you’ll discover: How Fabian has successfully led this marketing transformation journey underpinned by a three ‘D’ strategy of data, digital and differentiation; How he went about building the capability of his team in these three c...
07. Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University
January 26, 2021 21:00 - 48 minutes - 67 MBAs Australian Marketing Institute’s 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia. In today’s episode you’ll discover: How Fabian has successfully led this marketing transformation journey underpinned by a three ‘D’ strategy of data, digital and differentiation; How he went about building the capability of his team in these three c...
06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee
January 18, 2021 21:00 - 49 minutes - 68 MBRob Goffee, renowned author and Emeritus Professor at London Business School and a Founding Partner at Creative Management Associates joins us to discuss modern leadership strategies. Rob is a leading expert on corporate culture and leadership, he has co-authored 11 books and published 100 articles, as well as teaching and consulting executives in some of the world’s leading companies such as Unilever, Nestle and LVMH. In today’s episode, we discuss: Three fundamental topics for marketi...
05. Punching above your weight- how an NFP marketing team became a serial winner with Chris Taylor, CMO of the Heart Foundation
December 21, 2020 21:00 - 41 minutes - 58.1 MBChris Taylor, CMO of the Heart Foundation based in Melbourne, Australia is a marketer with over 20 years experience gained across a diverse range of industries, he’s worked for brands including Visa and Woolworths. Having recently been awarded the Ad News Marketing Team of the Year in 2020, Chris reveals all in how to punch above your weight to build a commercially-focused, high-performance marketing team within a Not For Profit (NFP) organisation. In this episode: The three criteria to...
04. Marketing transformation on a global scale and building the marketer of the future with Global CMO of EY, Karen Hopkins
December 14, 2020 21:00 - 49 minutes - 67.9 MBEY’s global CMO, Karen Hopkins, joins us for another episode full of insightful marketing content. Karen’s impressive career has seen her rise in the ranks at EY from Marketing Manager in Perth, to National Marketing Director for Australia, all the way to Global CMO based in London, where she now oversees a global marketing team of 2000 staff, with 50 senior marketing leaders and 16 direct reports. In today’s episode: Karen unpacks the transformation she’s been leading with her team fo...
04. Global CMO of EY, Karen Hopkins shares how to drive marketing transformation on a global scale and building the marketer of the future
December 14, 2020 21:00 - 49 minutes - 67.9 MBEY’s global CMO, Karen Hopkins, joins us for another episode full of insightful marketing content. Karen’s impressive career has seen her rise in the ranks at EY from Marketing Manager in Perth, to National Marketing Director for Australia, all the way to Global CMO based in London, where she now oversees a global marketing team of 2000 staff, with 50 senior marketing leaders and 16 direct reports. In today’s episode: Karen unpacks the transformation she’s been leading with her team fo...
03. Unlock team performance through Agile Marketing with author Jim Ewel
December 07, 2020 21:00 - 52 minutes - 72.4 MBJim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode. Jim has been involved as CEO or CMO of numerous startups and he’s one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors of the Agile Marketing Manifesto. Jim has guided over 60 organisations through the process of a...
03. How Agile Marketing can unlock team performance with author Jim Ewel
December 07, 2020 21:00 - 52 minutes - 72.4 MBJim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode. Jim has been involved as CEO or CMO of numerous startups and he’s one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors of the Agile Marketing Manifesto. Jim has guided over 60 organisations through the process of a...
02. How to lead like the #1CMO in Australia with Leisa Bacon from the ABC
November 30, 2020 22:20 - 41 minutes - 57.6 MBLeisa Bacon, Director of Audiences for the Australian Broadcasting Corporation, known as the ABC in Australia joins us on the show today. In October 2020 Leisa was named #1 CMO in Australia through CMO50. The CMO50 awards are judged by industry experts and it’s considered to be a coveted and highly regarded list. This follows from previous years being ranked #2, #4, #2…. And you get to find out exactly why in this interview. Leisa has a background in branding and marketing within the FMC...
01. Introducing Lean Mean Marketing Teams
November 16, 2020 05:25 - 2 minutes - 3.45 MBHost Ty Hayes reveals why Lean Mean Marketing Teams is your must-listen podcast for creating high-performance marketing teams in this trailer episode. Ty explains: The range and calibre of guests interviewed on the show The types of industries covered The varying degree of team sizes managed by different CMOs on the show A taste of the exciting range of topics covered from team structures through to agile marketing. In a rapidly changing world, where your team is your ultimate comp...