CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
93 episodes - English - Latest episode: 26 days ago -Are you striving to build a high-performing marketing team that accelerates growth for your organisation?
Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts.
This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results.
Tune in to:
- Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capabilities
- Discover agile marketing practices that dismantle team silos and triple team productivity
- Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement
- Explore the mistakes to avoid and tips to become a revered CMO
- Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY.
In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes.
Since 2019, Ty’s been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show.
Whether you’re a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team’s capability and create an unfair advantage.
Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!
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Episodes
72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
June 19, 2024 21:00 - 36 minutes - 50.4 MBIn this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought...
71. Marketing leadership lessons with Bev Bury, CMO at Flinders University
June 05, 2024 21:00 - 12 minutes - 11.1 MBBev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The value Bev places on agency-client relationships, the impact of avoiding uncomfortable conversations, and the significance of leading with pur...
70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
May 23, 2024 04:51 - 11 minutes - 10.9 MBIn this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the...
69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
May 16, 2024 03:43 - 36 minutes - 49.6 MBIn this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team. We hope you enjoy listening....
69. The first 12 months in a CMO Role with Bev Bury CMO at Flinders University
May 16, 2024 03:43 - 36 minutes - 49.6 MBIn this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation. The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team. We hope you enjoy listening. References Flinde...
68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation
May 08, 2024 21:00 - 18 minutes - 16.9 MBIn this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain ...
68. The surprising key component of high-performance marketing teams | Discover the must-have ingredient for an innovative, collaborative, effective team
May 08, 2024 21:00 - 18 minutes - 16.9 MBIn this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain practical strategies t...
67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia
April 30, 2024 21:00 - 17 minutes - 23.9 MBIn this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments...
66. Agile Marketing in Action: UniSA’s Marketing Transformation
April 17, 2024 21:00 - 40 minutes - 55.6 MBThis episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment The strategies that ensured Agile methods became ingrained and the valuable lessons learned. ...
65. Optimising marketing teams: Lean marketing vs Agile marketing approaches
April 09, 2024 21:00 - 17 minutes - 23.4 MBIn this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity. The episode distinguishes ...
64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work
March 19, 2024 21:00 - 15 minutes - 20.6 MBIs Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to s...
64. How to eliminate BAU (Business as Usual) work to increase the capacity, agility and strategic focus of your marketing team
March 19, 2024 21:00 - 15 minutes - 20.6 MBIs Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to s...
63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams
March 14, 2024 09:02 - 3 minutes - 5.12 MBWelcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance. Tune in to the new show to: Unlock secrets from top CMOs o...
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
February 20, 2024 21:00 - 41 minutes - 58 MBSean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth What value means from a growth hacking perspective and how this...
61. Design your marketing team structure to fit your company's growth stage
December 19, 2023 21:30 - 47 minutes - 65.5 MBJonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a compan...
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
November 22, 2023 21:00 - 55 minutes - 51.8 MBShay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships. Agile Marketing practi...
59. Why you need a Marketing Operations team and how to build one
October 26, 2023 21:00 - 53 minutes - 73.9 MBMike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential How to grow and scale a Marketing Ops team from small 1-3 person team to a f...
58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness
September 11, 2023 21:39 - 49 minutes - 44.9 MBWith Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and in...
57. The First 90 Days with the CMO of Calendly
July 10, 2023 21:00 - 46 minutes - 64.8 MBJessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significa...
57. The First 90 Days with Calendly CMO, Jessica Gilmartin
July 10, 2023 21:00 - 46 minutes - 64.8 MBJessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significa...
56. How to get started with Agile Marketing
June 13, 2023 21:00 - 53 minutes - 74.5 MBwith Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes that most ...
56. Agile Marketing Success Factors
June 13, 2023 21:00 - 53 minutes - 74.5 MBwith Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes that most ...
55. Scaling Agile Marketing using SAFe
May 17, 2023 08:19 - 49 minutes - 68.4 MBWith Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning. The Weighted Shortest Job First (WSJF) prioritisation tool used in SAF...
54. How Agile Marketing Drives Customer Centricity
April 17, 2023 21:00 - 26 minutes - 37.3 MBTy Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss: How Ty’s implementation of Agile Marketing as CMO at Curtin Unive...
53. How to build a strong team culture and land your dream job
March 13, 2023 21:00 - 55 minutes - 77.1 MBErik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation to team culture and development Measures that Erik and his team have taken to improve culture and team performance including participating ...
52. How to write better briefs and why it matters
October 10, 2022 21:00 - 59 minutes - 82.3 MBWith Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefs Why...
51. Entering the metaverse and being more productive with Steve Glaveski
July 06, 2022 01:45 - 56 minutes - 77.5 MBGet up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you. Steve also shares some practical tips to help your team be more productive, w...
50. Transform your marketing team with the HiFli framework
June 21, 2022 21:00 - 36 minutes - 51.3 MBWith Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whilst acting reactively. To help you with this, we’ve devised a framework for marketing team transformation, called HiFli. Whether you...
49. Becoming a whole marketer with Abigail Dixon
May 24, 2022 21:00 - 55 minutes - 76.3 MBDiscover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values. The required soft, leadership and technical skills to be an effective marketing le...
48. What every marketing leader should know about finance with Adam Fraser
May 09, 2022 21:00 - 46 minutes - 64.3 MBAdam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates. Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building...
47. Beating Imposter Syndrome with Alison Shamir
April 25, 2022 21:00 - 1 hour - 84.7 MBConquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome. The costs are high- person...
46.Implementing Salesforce to improve the CX with Kelley Johnson Audio
March 28, 2022 21:00 - 51 minutes - 71.9 MBKelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce. If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate ...
46.Implementing Salesforce to improve the CX with Kelley Johnson
March 28, 2022 21:00 - 51 minutes - 71.9 MBKelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce. If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate ...
45. What is product-led growth and how to get started
March 14, 2022 21:00 - 57 minutes - 79.3 MBPeter Ikladious, Co-founder at Unlocking Growth shares his Product-Led Growth (PLG) insights. In this episode, we discuss: What PLG is including the fundamentals you need to get started How PLG can be applied to any industry, and what it means for marketing teams and CMOs How it changes the dynamics of an organisation and the skills needed in the marketing team How CMOs can use PLG to play a bigger role and have a bigger impact in their organisation From MQLs (Marketing Qualifie...
44. How this CMO helped create a category and make some noise
February 28, 2022 21:00 - 45 minutes - 63.4 MBDavid Cannington, CMO, Co-founder and Executive Director at Nuheara shares the remarkable story of how this consumer hearables company is disrupting an industry. Nuheara has won; Times Magazine 100 Best Innovations in 2020 Award; Company of the Year by Consumer Technology Association (who run CES) 2021; and an Innovation Oz award 2021. We discuss: David’s fascinating background including the role he played during his 20yrs in San Francisco, helping Aussie and New Zealand tech companies ...
43. Lessons from building high-performing marketing teams inside Uber and Google
February 15, 2022 05:30 - 57 minutes - 79.4 MBLucinda Barlow, Senior Director, Head of Marketing APAC at Uber, shares incredible agility and team culture insights. We discuss: Lucinda's fascinating background and the lesson she learned early on in her career; How Uber has pivoted during COVID-19 to shift resource and budget away from mobility and into delivery, and how they can move so quickly at scale due to their strong operations backbone; Agile and growth mindset, flexibility, and the importance of empathy with your staff and...
42. Aligning marketing and sales to improve CX and unlock growth
January 31, 2022 21:00 - 1 hour - 83.8 MBA sales masterclass with Luigi Prestinenzi, Co-Founder and Head of Growth at Sales IQ. In this episode, we discuss: The typical roles and functions in a sales team and how structures will never be the same after COVID; The sales funnel and what roles you need at each stage from SDRs (sales development reps) to AEs (account executives) and AMs (account managers); The critical role of the sales manager and not forgetting customer success and the crucial role they play in retaining and ...
41. A better way to develop your go to market strategy
December 13, 2021 21:00 - 1 hour - 83.7 MBChristina Del Villar, Founder and Chief Marketing Strategist, joins us on this episode. Christina is author of the book, Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, which is discussed throughout the interview today. In this episode, we discuss: The G.R.I.T. Marketing Method: G - go-to-market strategy; R - repeatable, predictable and measurable; I - intention and T - tools and technology; What’s wrong with how companies are currently dev...
40. Inside the mind of a CX & UX Analyst
November 29, 2021 21:00 - 54 minutes - 75 MBHow to hire the best and set them up for success with Alexandra Mitchell, CX and UX Lead at Privitar. In this episode, we discuss: What a CX and UX Analyst does in a typical week and why; How Alexandra stays connected to customers by engaging them in each stage of the product development process; How to set up and make the most of a customer advisory board; What to look for when hiring a CX Analyst; Where the CX function is located in Privitar, and how the insights are used by b...
39. Holly Ransom discusses her new book The Leading Edge
November 16, 2021 21:00 - 51 minutes - 70.6 MBHow to develop a creative, agile, inclusive, risk-taking team culture. Holly Ransom, CEO and Founder at EMERGENT, joins us on this episode. Holly is author of the book, The Leading Edge: Dream big, spark change and become the leader the world needs you to be, which is discussed throughout the interview today. In this episode, we discuss: What you can do to reinvigorate the curiosity and creativity within your team; How to embrace diversity from all angles in your life, your work and ...
38. How to create a customer-centric culture and build organisational CX capability
November 01, 2021 21:00 - 55 minutes - 51.4 MBPwC Partner and Experience Consulting Leader, Guy Parsonage shares his CX insights Guy is based in Hong Kong, where he's responsible for driving digital transformation and innovation with global brands in and out of greater China for PwC. Prior to PwC, Guy has a stellar agency background with brand experience and events agencies, and a CEO of a digital and CX agency that was acquired by PwC to help them establish their CX consulting operations in China. In today’s episode we have a deep...
37. How to compete against Amazon by playing a different game
October 18, 2021 21:00 - 1 hour - 99.6 MBSteffen Daleng, CMO of Booktopia, Australia’s largest online bookstore joins us on this episode to talk about the changing role of marketing. Steffen was also named the #15 Top People in Ecommerce in 2021 by Inside Retail. Steffen has had a fascinating career starting out in the army, working his way through starting, acquiring and selling several companies in different countries whereby he honed his Ecommerce and digital marketing skills, all the way until his current role as CMO of Bookt...
37. How to compete against Amazon by playing a different game with CMO Steffen Daleng from Booktopia
October 18, 2021 21:00 - 1 hour - 99.6 MBSteffen Daleng, CMO of Booktopia, Australia’s largest online bookstore joins us on this episode to talk about the changing role of marketing. Steffen was also named the #15 Top People in Ecommerce in 2021 by Inside Retail. Steffen has had a fascinating career starting out in the army, working his way through starting, acquiring and selling several companies in different countries whereby he honed his Ecommerce and digital marketing skills, all the way until his current role as CMO of Bookt...
36. How to lead your team through turbulent times with Cathay Pacific CMO
October 04, 2021 21:00 - 1 hour - 93.7 MBWhy customer and employee empathy is the key. Edward Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, has an impressive track record in strategy and planning roles for global ad agencies Ogilvy and WPP. Ed has also been a CEO, and he’s worked client-side as Director of Marketing Communications for Adidas in Greater China. His experience and wisdom shines through in this episode. In this episode, we discover: How COVID-19 has dealt airlines a signific...
35. How this uni used its challenger status to rebrand and rebuild
September 20, 2021 21:00 - 49 minutes - 69.3 MBMurdoch Uni CMO shares his free thinking on branding and team design. Neil Cullingford is the Director Marketing & Communications at Murdoch University, a university based in Western Australia with a global presence in Singapore, Dubai and Myanmar. As Ty has spent a fair part of his working career working in tertiary institutions, this episode is a great opportunity for our listeners to discover a range of pertinent topics in this area from two experts. In this episode we discuss: The i...
35. How this uni used its challenger status to rebrand and rebuild with CMO Neil Cullingford
September 20, 2021 21:00 - 49 minutes - 69.3 MBMurdoch Uni CMO shares his free thinking on branding and team design. Neil Cullingford is the Director Marketing & Communications at Murdoch University, a university based in Western Australia with a global presence in Singapore, Dubai and Myanmar. As Ty has spent a fair part of his working career working in tertiary institutions, this episode is a great opportunity for our listeners to discover a range of pertinent topics in this area from two experts. In this episode we discuss: The i...
34. Why building an authentic brand pays off in e-commerce with Adore Beauty CMO Dan Ferguson
September 13, 2021 21:00 - 55 minutes - 77.7 MBAdore Beauty CMO reveals how they created a #1 podcast and their data-driven approach to growth. Responsible for company growth, brand and data, Dan Ferguson has led high and sustained rates of new customer acquisition through enhanced analytics and marketing initiatives including multiple new channels and the launch of Adore Beauty’s podcast Beauty IQ Uncensored which is ranked #1 in Beauty and Fashion on iTunes (as of 26 August 2021). In this episode we discuss: Dan’s fascinating bac...
34. Why building an authentic brand pays off in e-commerce
September 13, 2021 21:00 - 55 minutes - 77.7 MBAdore Beauty CMO reveals how they created a #1 podcast and their data-driven approach to growth. Responsible for company growth, brand and data, Dan Ferguson has led high and sustained rates of new customer acquisition through enhanced analytics and marketing initiatives including multiple new channels and the launch of Adore Beauty’s podcast Beauty IQ Uncensored which is ranked #1 in Beauty and Fashion on iTunes (as of 26 August 2021). In this episode we discuss: Dan’s fascinating bac...
33. Content marketing has changed - is your team keeping up?
September 06, 2021 21:00 - 47 minutes - 65.8 MBMatt Allison, Managing Director at Ubiquity Lab, joins us on this week’s podcast. Matt has a unique perspective on content marketing, having built global teams in-house and through his work as an external advisor to CMOs. We discussed the following topics: How content marketing has changed; The content marketing skills required to be successful today; What a modern in-house content marketing team looks like and some of the challenges CMOs face to get this right; Effective conten...
32. What is “Design” and how to build an in-house CX function
August 03, 2021 21:00 - 56 minutes - 77.8 MBNick Leigh, Principal Designer at Meld Studios, joins us on this week’s podcast episode. Nick is a strategic, product and service design leader, thinker, trainer and practitioner. From backyard startups through agencies, education and the corporate sector, he’s spent over 25 years designing and leading teams to create digital and customer experiences and artefacts across a broad spectrum of industries, platforms and brands. In this episode, we discuss: The meaning of design in 2021 and ...