46.Implementing Salesforce to improve the CX with Kelley Johnson Audio
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
English - March 28, 2022 21:00 - 51 minutes - 71.9 MBMarketing Business Management agilemarketing corporateculture employeeexperience highperformingteams leadership marketing marketingtransformation teamtransformation workdesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce.
If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it.
“It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.”
Growth Generators is not an affiliate for Salesforce and featuring this product is not intended as an endorsement.
In this episode, we discuss:
Three leaders that had a profound influence on Kelley’s career Why UTS chose to deploy Salesforce and how it aligned with their digital experience strategy Insights into the procurement process and what set Salesforce apart The importance of having the right people at the procurement table - and giving them enough time to participate The importance of building requirements with the end-users How the vendor's response can tell you a lot about how much they value the relationship Which Salesforce modules UTS chose to purchase and why The four must-have roles you need on your team to get out of the blocks with Salesforce The biggest challenges and wins so farKelley is an accomplished leader with more than 25 years' experience in digital technology.
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes with all the tips and strategies laid out.
References
University of Sydney Technology UTS 2027 Strategy Salesforce's Marketing Cloud Platform Power: A Woman's Guide to Living and Leading Without Apology," by Kemi NekvapilContact Kelley Johnson
Find Kelley on LinkedIn and mention you heard her on the podcast. Email Kelley any follow-up questions you have, [email protected] Find out more about UTSContact Growth Generators
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This podcast was produced by Ty Hayes and edited by Lewis Hallam.
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