CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes artwork

69. The first 12 months in a CMO Role with Bev Bury CMO at Flinders University

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

English - May 16, 2024 03:43 - 36 minutes - 49.6 MB
Marketing Business Management agilemarketing corporateculture employeeexperience highperformingteams leadership marketing marketingtransformation teamtransformation workdesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation
Next Episode: 70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

 In this episode, you will discover:

A game plan to approach your first 12 months in a CMO role.

How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation.

The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.

We hope you enjoy listening.

References

Flinders University  

PRIMED High-performance framework from Growth Generators

Contact Growth Generators

Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 

Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%

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This podcast was produced by Ty Hayes and edited by Clare Ryan.