CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes artwork

11. Building a commercially focused B2B marketing team inside one of Australia’s first tech Startups

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

English - February 22, 2021 21:00 - 45 minutes - 63.1 MB
Marketing Business Management agilemarketing corporateculture employeeexperience highperformingteams leadership marketing marketingtransformation teamtransformation workdesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker
Next Episode: 12. How to tame your Frankenstructure

Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode.

Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. 

In this episode we discuss:

What to do when you have to restructure two marketing teams into one due to a merger; The importance of being human and bringing staff on the journey; The importance of building the brand and achieving brand consistency; How to include the customer in your marketing and becoming more customer-centric; The importance of setting the right goals and measuring the right things to help the team become more commercially focused;  Changing the conversation in the business about the impact that marketing has on organisational results; How to increase the capability of a team around B2B marketing; How to reorganise a team from a really flat structure to a new structure built around capability and workflow; and Leadership strategies to empower your team, clear roadblocks, free up time and create a climate where staff are encouraged to move fast and innovate.

TechnologyOne is one of Australia’s first tech start-ups. It is a Global Saas ERP company that’s listed in the top ASX 150 companies in Australia with a market cap of nearly $3 billion.

Darren is a really energetic and passionate guest with great marketing and technology insight so it is definitely worth listening to this episode.

References

Daniel Coyle - The Culture Code: The Secrets of Highly Successful Groups. Janine Garner - Janine Garner - Be Brilliant: How to Lead a Life of Influence.

Contact Darren Needham-Walker

Find Darren on LinkedIn and mention you heard him on the podcast. Find out more about TechnologyOne.

Contact Growth Generators

Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe, share and leave us a review!

This episode was produced by Dylan Todd and edited by Lewis Hallam.