CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes artwork

07. Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

English - January 26, 2021 21:00 - 48 minutes - 67 MB
Marketing Business Management agilemarketing corporateculture employeeexperience highperformingteams leadership marketing marketingtransformation teamtransformation workdesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee
Next Episode: 08. Spotify’s product marketing success and culture of innovation with Lotte Spencer (Part 1)

As Australian Marketing Institute’s 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia.

In today’s episode you’ll discover:

How Fabian has successfully led this marketing transformation journey underpinned by a three ‘D’ strategy of data, digital and differentiation; How he went about building the capability of his team in these three critical domains; How he’s designed a team that is built around a process, rather than a formal team structure; How he’s developed a “test and learn” team culture and agile mindset; The importance of strong partnerships internally and with global teams and agencies to maintain brand consistency and contextually relevant communications; and Why vulnerability is now more important than ever for marketing leaders.

Monash University is Australia’s largest university with four campuses in Australia and additional international campuses. They have large education offerings, from undergraduate, postgraduate and PhD, as well as being a top-100 research institution. 

References

Change It. For Good. 70/20/10 model for staff development.

Contact Fabian Marrone

Find Fabian on LinkedIn and mention you heard him on the podcast. Find out more about Monash.

Contact Growth Generators

Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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This episode was produced by Dylan Todd and edited by Lewis Hallam.