CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes artwork

05. Punching above your weight- how an NFP marketing team became a serial winner with Chris Taylor, CMO of the Heart Foundation

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

English - December 21, 2020 21:00 - 41 minutes - 58.1 MB
Marketing Business Management agilemarketing corporateculture employeeexperience highperformingteams leadership marketing marketingtransformation teamtransformation workdesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 04. Global CMO of EY, Karen Hopkins shares how to drive marketing transformation on a global scale and building the marketer of the future
Next Episode: 06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee

Chris Taylor, CMO of the Heart Foundation based in Melbourne, Australia is a marketer with over 20 years experience gained across a diverse range of industries, he’s worked for brands including Visa and Woolworths.

Having recently been awarded the Ad News Marketing Team of the Year in 2020, Chris reveals all in how to punch above your weight to build a commercially-focused, high-performance marketing team within a Not For Profit (NFP) organisation.

In this episode:

The three criteria to look for when taking on a new CMO role; What it takes to transition a marketing team from a decentralised model to an award-winning centralised marketing structure; How to cut down your agency expenses by bringing talent in-house; The staggering results achieved from the award-winning ‘serial-killer’ campaign; and The secrets to attracting high-calibre marketing talent to take a pay cut and join a not-for-profit, for-purpose organisation.

References

Byron Sharp - How Brands Grow: What Marketers Don’t Know.

Contact Chris Taylor

Heartfoundation.org.au - make sure to do the heart age calculator.  Find Chris on LinkedIn and mention you heard him on the podcast. 

Contact Growth Generators

Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.

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This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.