The Obvious Choice
431 episodes - English - Latest episode: 4 days ago - ★★★★★ - 27 ratingsForget becoming an influencer.
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
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Episodes
When To Use Paid Traffic, Organic Growth, Or Neither #8
June 18, 2020 04:00 - 35 minutes - 49.5 MBWhen to Use Paid Traffic, Organic Growth, or Neither (Online Trainer Show #8) What is the difference between paid traffic and organic leads? Which is more important? Spoiler alert, neither! Jonathan, Carolina, and Ren talk about what it takes for you to advertise and find leads as an online trainer. Whether you are new to the game or a veteran figuring out how paid advertisement works, you’ll be sure to get a ton of value. Also, stay tuned to find out how you can send fanart of Carolina and...
Creating Magical Client Experiences To Increase Retention and Grow Your Business #7
June 16, 2020 04:00 - 47 minutes - 65.6 MBCreating Magical Client Experiences to Increase Retention and Grow Your Business (Online Trainer Show #7) You need to create a magical experience for your clientele. There’s a lot of talk about marketing and online training, but not much with giving a remarkable service to your clients! Jonathan, Carolina, and Ren talk about how we can make our customers feel special. We’ve unintentionally made this episode filled with more value than usual, so make sure to stay tuned! Who knows, you might ...
The Secrets to Focusing on the Right Things in Your Business #6
June 11, 2020 04:00 - 44 minutes - 61.7 MBThe Secrets to Focusing on the Right Things in Your Business (Online Trainer Show #6) A lot of people that start a business don’t realize that many of the things that matter, truly don’t. Are you too busy comparing yourselves to other “successful” people? Or maybe you’re thinking about business names, trademarks, Instagram posts, and the hottest exercises? Jonathan, Carolina, and Ren share their thoughts on what you should worry about for your business. This is the BEST set of content we’ve...
Packages & Pricing #5
June 09, 2020 04:00 - 45 minutes - 62 MBPackages and Pricing (Online Trainer Show #5) Pricing can make or break your business. But with that said, you also have to choose to start somewhere. Jonathan, Carolina, and Ren talk about packages and pricing. Where do you start and how do you know when you should bump it up? Should you even increase the price in the first place? How should fit your pricing to what you want your life to be? All these and more (including the banana holder’s return) on The Online Trainer Show! In This Epi...
Why Online Coaching Doesn’t Need to be Discounted #4
June 04, 2020 10:00 - 44 minutes - 61.4 MBWhy Online Coaching Doesn’t Need to be Discounted (Online Trainer Show #4) In a heavily online-dependent world, does going online really mean having to charge less? Aren’t you still giving the same quality of service and solving the same problems? Jonathan, Carolina, and Ren touch on the importance of seeing your value as a coach in setting up your prices and increasing them as you build your client base. Stay tuned to know about the country’s mange problem and Jonathan’s sword. In T...
Your 1% Uniqueness Factor #3
June 02, 2020 10:00 - 43 minutes - 60.4 MBWhat is your unique selling proposition (USP) as an online personal trainer? Every single community out there needs a health and fitness expert. So what is your 1% uniqueness factor? After discussing dead rats and poop, Jonathan, Carolina, and Ren share with you the secret to establishing your unique vision and setting your goal so you can get the reaction you want from potential clients. In This Episode: - Ren breaks down every Hallmark and Lifetime movie [4:05] - The importance o...
Building Resiliency In Your Business #2
May 26, 2020 04:00 - 34 minutes - 48.3 MBWhat is the meaning of resiliency, and how can it help your business thrive right now? In this episode, Jonathan, Ren, and Carolina discuss ways to succeed during the pandemic. Carolina shares a personal story about a time she had to “ride the waves” of her business, and how it led to her following her own advice. Also in this episode: Jonathan got a new bike, and Ren opens up about what really “chaps his hide.” In This Episode - What is resiliency? [13:09] - What you need to do t...
The Importance (and Power) of Imperfect Action #1
May 26, 2020 03:59 - 54 minutes - 75.6 MBWelcome to The Online Trainer Show! Join hosts Jonathan Goodman, Ren Jones, and Carolina Belmares for witty and insightful advice for online trainers. In this episode, they discuss how Canada beat America in a war, whether or not Carolina chases coyotes, and how to get your online training business started right now with imperfect action. Don’t miss this opportunity to laugh and learn while developing the tools for online training success! Enjoy this special offer of 60 days FREE on PT...
Welcome to The Online Trainer Show
May 21, 2020 12:24 - 47 seconds - 1.78 MBHey, this is Jonathan Goodman, and welcome to "The Online Trainer Show." Now if you're a personal trainer, nutrition coach, or a gym owner that's struggling, or just starting to build your online training business, then you're in the right place. Join me and my fellow co-hosts Ren Jones and Carolina Belmares where we go over the most common mistakes online trainers make, how to buck industry norms and stand out, and the things you should be doing for your business but aren't yet. Plus you'll...
“How to Build an Unbeatable Business Mindset” with Jonathan Goodman
November 04, 2019 11:00 - 21 minutes - 51.5 MBIn this episode, Online Trainer Academy founder Jonathan Goodman shares tips to shift your mindset and achieve long-term success. Do you spend a lot of time making plans, but have a hard time taking action? Listen in to learn how to focus on the macro decisions, eliminate fear, develop empathy, and make your business dreams a reality. Connect with Jonathan Website Instagram
“Relationship Building” with Thomas Madden
October 28, 2019 10:00 - 40 minutes - 94.7 MBAs an online trainer, Thomas wanted to help people but disliked traditional sales tactics. At the same time, he realized that if he couldn’t sell his services, he couldn’t help anyone. That’s when he had his breakthrough: He could refine his sales approach so he felt comfortable with it. When he did that, his business took off. Thomas overcame self-doubt and started focusing on building and nurturing relationships with current clients, prospective clients, and other fitness profess...
“Know What You Don’t Know” with Aprile Shade
October 21, 2019 10:00 - 35 minutes - 81.8 MBAprile was a successful marketing consultant, but personal training was her passion. Her unique combination of skills and expertise would help set her up for success. But instead of diving right in, Aprile used her business acumen to identify what she didn’t already know and decided to invest in the Online Trainer Academy. She further strengthened her business plan by doing tasks many of us skip, like putting herself through her own program as if she were a client. Do you ...
“Give Your Clients What They Need” with Adam Blake
October 14, 2019 10:00 - 36 minutes - 84.4 MBAdam went from watching ninja movies as a child, to training ninja moves as an adult. But even after getting fit and becoming certified, he had a lot to learn to become a good trainer. Over time, Adam figured out how to tailor his approach to each client. After doing extensive research on his trade, he was ready to help as many people as possible on their unique fitness journey! But Adam had another problem. A member of a successful band, he would go on tour for months a...
“Success Is Not a Numbers Game” with Hayley Earley
October 07, 2019 10:00 - 39 minutes - 92.4 MBFor Hayley, success isn’t about the number of clients she has. (For the record, she has six and isn’t trying to get more.) Success is about balance, staying active in the industry while still making time for her toddler (and another one on the way!). It’s about earning money and spending QT with her husband, who holds down a civilian job while also serving in the National Guard. It’s about taking care of herself and avoiding burnout. Do you compare yourself to other online train...
“Consistency Generates Momentum” with Mackie Root
September 30, 2019 10:00 - 35 minutes - 42.6 MBMackie dreamed of having an online training business but struggled to follow through. He knew lack of structure was his weakness. But how could he fix that? Once he joined the Online Trainer Academy, he realized it had been done before. If others could do it, so could he! He started planning daily steps by writing them down the day before. This consistent action helped him create his ideal business. Do you struggle with paralysis analysis? Here’s how doing a simple task every day can y...
“Can You Take Time Away?” with Mike Macdonald
September 23, 2019 10:00 - 36 minutes - 43.7 MBMike had some experience as an online trainer before enrolling in the Online Trainer Academy last year. But once he started the course, he made a decision: to dial back his focus on revenue streams, making more time to build his business properly. Wise move. He now enjoys continuous growth without feeling like he’s constantly trying to catch up. Do you want to always be ready to take on new clients? Listen to learn more about Mike’s choice and how he looked at the long-term picture...
“Improvement Over Perfection” with Dan Martin
September 16, 2019 10:00 - 40 minutes - 48 MBFor years Dan’s health took a backseat to his music career, until one day he decided to change. After his transformation, Dan wanted to help others and identified online coaching as a way to reach as many people as possible. Dan knows that sustainable growth takes time, and what matters most is constant forward progress. He teaches the same approach to his clients. Does building your business seem overwhelming? Listen as Dan shares his advice for honoring the process and seeing ...
“Systems That Work” with Jessica McAllister
August 26, 2019 10:00 - 37 minutes - 44.7 MBJessica had been working in the fitness industry for eight years when she decided to become a mother. Fearful how this choice would impact her career, especially postpartum, she knew she needed a system. With the Online Trainer Academy as her guide, Jessica created a new business model that allowed her to embrace motherhood and continue to grow the career she loved. Do you feel stuck between two goals? Listen to learn how Jessica made both work better than she could have ...
“Online Training Is NOT In-Person Training Done Different” with Jennifer Lemke
August 19, 2019 10:00 - 44 minutes - 52.9 MBJennifer decided to switch to online training so she could work while pursuing a long-distance relationship. Already working with a solid client base, she transitioned her existing clients to her online business. How? By highlighting the benefits of online training and making it out to be the more attractive option. Do you want to transition to online training while keeping those hard-earned clients? Listen to the effective approach Jennifer utilized so that both she and her c...
“Is the Online Fitness Industry Saturated?” with Jonathan Goodman
August 12, 2019 10:00 - 1 hour - 152 MBThe cost of entry to the online fitness industry is close to zero. Certifications are cheap and easy and online you don’t even need one. With a device that fits in your pocket, anyone can produce free content allowing them to potentially reach anybody in the world through social media. We've been in the cowboy era of online fitness for a few years. But times are changing. Increased ad costs in the market, fractured customer attention and the rapid decline of organic r...
“How to Become Famous” with Gina Mauricio
August 05, 2019 10:00 - 40 minutes - 95.3 MBGina Mauricio is one of those extreme people who run marathons. As a full-time dental hygienist, running was always a passion so she’d give away running plans for free. Deciding to get more serious about her hobby, Gina began charging for her plans but the process was slow-going. Then she discovered the puzzle-piece that had been missing the entire time: Become famous in a niche community of other passionate runners. The result: Gina’s business exploded despite never spending a p...
“The 1K Extra Approach” with Kaye Otis
July 29, 2019 10:00 - 47 minutes - 110 MBKaye Otis loves training clients, but she also wanted to see the world. And she wanted to do it with her family. Since discovering the 1K Extra approach, Kaye is able to live her dream. In the last 3 months alone she’s been on 3 different trips and has been able to work and make money the entire time. Do you also dream of the freedom to travel and explore? Listen here to learn the tips you can implement to make that dream come true. Resources: Free 3-day Online Fitnes...
Find Your Target Market with This Simple Question
July 22, 2019 10:00 - 41 minutes - 95.9 MBChloe was burning out. She had a full-time job as a fitness manager in addition to teaching 8 fitness classes and training clients on the side. Her personal relationships were feeling it the most, and she knew that she had to make a drastic change. But, like so many others, she delayed and talked herself out of joining the Online Trainer Academy for an entire year. Utilizing a free tip from Jonathan Goodman in one of his emails, Chloe landed 3 online clients. 6 months...
Four Daily Rituals to Stay Focused on Your Goals
July 15, 2019 10:00 - 35 minutes - 82.4 MBLeslie’s Daily Rituals Helped Pay For Her 3 Kids To Go To College Leslie knew that she needed a rock solid plan to help her 3 children graduate debt free. In 2015, Leslie left the corporate fitness world and started her own coaching business; split 50/50 between in person and online coaching. Looking to build her rock-solid plan, she signed up for OTA. Leslie quickly learned that strong daily rituals were going to be her key to helping her kids. 4 years later, s...
Get More Done with This Time-Saving Tip
July 08, 2019 10:00 - 27 minutes - 64.3 MBThe long hours that Haley worked ate away at her family time. She knew that she needed to be more efficient and effective with her time, but didn’t know where to start. Haley knew that she had the same amount of time in the day as everybody else who seem to have it figured out, and that just added to her frustration. Things are different for Haley now. She’s working fewer hours in the gym and gets to spend more valuable time with her daughter. Most of all, she doesn’t feel guilty...
Avoid This Business Mistake Most Good Trainers Make
July 01, 2019 10:00 - 35 minutes - 83.5 MBWhen Ben first started out as a coach, he found it difficult to talk about the success of his clients. But this was holding him back from impacting more lives. Looking to change this and grow confident in showcasing client results, Ben enrolled in the Online Trainer Academy. Ben now owns a private training facility through which he services over 130 members with his unique hybrid approach to coaching. Listen here to learn about the two golden rules Ben applied to grow his b...
Three Easy Ways to Take Back Your Time
June 30, 2019 10:00 - 30 minutes - 69.3 MBJason always felt he needed to be productive every waking moment, but he soon realized he no longer had control of his day. Jason learned how to streamline his business so he had more time for his other responsibilities. Learn how Jason overcame the hustle mentality so he could take back control of his day. Resources: Free 3-day Online Fitness Training If you are in the US, text PTDC to 444999 to get a FREE Gift Connect with Jason Website Instagram
Get More Clients in Just 30 Minutes
June 29, 2019 10:00 - 22 minutes - 51.3 MBWorking full time as a firefighter, and coaching on the side, Alex quickly realized as much as he loved his work, it was taking away time at home with his newborn son. Alex knew that the number of hours in the day wouldn’t change, but his time was more valuable. His solution: he learned to strategically buy back his time so that he can spend it more wisely. As a result, he now puts his son in daycare less, and spends more time with him during the day. Discover how Alex lear...
The Simple Secret to Running a Business You Love
June 28, 2019 10:00 - 28 minutes - 67.5 MBFitness coaching was Ray’s calling but suffering from chronic illness meant that working as an in-person trainer was no longer a viable option for him. Drained and desperate, Ray searched for a solution and enrolled in the Online Trainer Academy. Ray now helps clients worldwide who suffer from chronic illnesses. As a result of his improved energy, Ray now has the time and mental capacity to write a book and start a podcast allowing him to expand his reach and help more peop...
The Simple Mind Trick That Can Make You More Money
June 27, 2019 19:55 - 30 minutes - 44.1 MBJames had been in the fitness industry for roughly 8 years and loved every minute of his deeply rewarding career. However, it was not financially stable, and he struggled to know when his next pay cheque would come. Interestingly, James didn’t get started on the Online Trainer Academy right after he bought it. He waited a few months due to other commitments. As the monthly payments continued, and with only 30 cents left in his bank account, he knew he had to take action. Fa...
Welcome to It's Possible - Conversations with Successful Online Trainers
June 12, 2019 17:45 - 52 seconds - 1.97 MBWelcome to the ‘It’s Possible - Conversations with Successful Online Trainers’ podcast. Each episode you’ll hear from real online trainers as they share their most significant challenge and the one thing they did to overcome it. You’ll discover how coaches just like you were able to find success and uncover actionable tips and advice that you too can implement and make your fitness career dreams come true. Brought to you by Jonathan Goodman, founder of the Online Trainer Academy,...