Internet Marketing: Insider Tips and Advice for Online Marketing
752 episodes - English - Latest episode: 6 days ago - ★★★★★ - 105 ratingsListen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.
We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.
The show is produced and co-hosted by Andy White
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Episodes
#521 How To Create Content People Remember: Interview with Casie Gillette
October 24, 2019 10:00 - 18 minutes - 20.9 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...) How you can cut through the noise Why you need to be thinking about WHY you're creating content bef...
#521 How To Create Content People Remember: Interview with Casie Gillette
October 24, 2019 10:00 - 20.9 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...) How you can cut through the noise Why you need to be thinking about WHY you're creating content bef...
#520 Mobile-First Indexing & The SERP Of The Future: Interview With Cindy Krum
October 17, 2019 10:05 - 17 minutes - 19.9 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you. On the show you'll learn: What the latest Google “Mobile 1st indexing” update means and Cindy's unique theories Why Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site How mach...
#519 Link Analysis in 2020: Interview with Dixon Jones
October 10, 2019 11:10 - 21 minutes - 24.6 MBOn today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts. On the show you'll learn: What Majestic is all about and what you can use it for How Majestic won two two Queens awards How you can use Majestic to compare your competitors links and understanding your own share of voice How you can semantically analyse your website and ...
#519 Link Analysis in 2020: Interview with Dixon Jones
October 10, 2019 11:10 - 24.6 MBOn today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts. On the show you'll learn: What Majestic is all about and what you can use it for How Majestic won two two Queens awards How you can use Majestic to compare your competitors links and understanding your own share of voice How you can semantically analyse your website and ...
#518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes
October 03, 2019 10:08 - 16 minutes - 18.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. On the show you'll learn: All about Google's recent changes to match types How this pairs with the exact match change from last year Whether or not the new match types are good or bad? Whether or not the changes cause organisational issues? How you can manage your query workflow with these ...
#517 Affiliate Marketing Tips for 2020 - Interview with Matt Giovanisci
September 26, 2019 10:09 - 16 minutes - 18.9 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing. On the show you'll learn: Why it's important to be transparent when it comes to affiliate marketing Why ideally, you should promote businesses that you believe in How you can increase your conversion rate with affiliate marketing Matt's tips for using the Amazon Associates Programm...
#516 Starting Out In SEO: Interview With Craig Campbell
September 19, 2019 10:09 - 17 minutes - 20.5 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO. On the show you'll learn: How Craig got started in SEO Craig's tips for scaling a business Craig's tips for self-branding Craig's tips for starting your own business Plus, Craig provides his top tip/key takeaway for our audience. If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here. Hosted on Aca...
#515 Increase Your Revenue With Conversion Rate Optimisation: Interview with Jon MacDonald
September 12, 2019 09:27 - 22 minutes - 26 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue. On the show you'll learn: Jon's definition of what CRO is Why you need to be making data-backed decisions when it comes to CRO The types of data that you should be looking at to improve your conversions Why you should always start with Google Analytics when it...
#514 How To Grow Your Podcast: Interview with Benjamin Shapiro
September 05, 2019 09:38 - 18 minutes - 21.4 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn: How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting) Why we're seeing such a growth in podcast consumption right no...
How Buyers & Sellers of Professional Services Can Benefit From Borderless Business: Interview with James Sandoval
August 29, 2019 13:31 - 22 minutes - 25.9 MBOn today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location. How did James come to work in the Digital Marketing industry? What lead him to start MeasureMatc...
#512 How to Take Control of Your Search Traffic With On-Page SEO: Interview with Matthew Woodward
August 22, 2019 10:42 - 26 minutes - 30.8 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic. What an on-page SEO audit is and why they are important? Why on-page SEO is critical when it comes to ranking factors. Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEO How you to find out if you need to do an on page SEO audit Why i...
#511 How To Reach The Unreachable Customer: Interview with Mark Schaefer
August 15, 2019 10:11 - 21 minutes - 24.5 MBOn today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer. On the show you'll learn: Why you need to get creative to reach the unreachable customer How to remain memorable in a content overkilled world Why your price determines your brand Why the answer to b...
#510 How to Build & Maintain International Websites: Interview with Jeff White
August 08, 2019 09:14 - 15 minutes - 18.1 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms. On the show you'll learn: The characteristics of ‘international’ websites Some of the problems that organizations run into when building and maintaining sites that serve buyers in different countries? The types of issues that crop up around content and language W...
#509 How To 10X Your Business With LinkedIn: Interview with Shay Rowbottom
August 01, 2019 10:18 - 17 minutes - 20.1 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn. On the show you'll learn: How Shay built up her start-up Why you need to be using LinkedIn videos How you need to tailor your videos for LinkedIn compared to other social media platforms Why LinkedIn is the best! How you should be using other social media platforms in your marketing efforts Plus, Shay provi...
#508 8 Reasons eCommerce SEO Is Different From Ordinary SEO: Interview with Dale Bertrand
July 25, 2019 09:46 - 16 minutes - 19.3 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges. On the show you'll learn: Dale's 8 reasons why eCommerce SEO is different from ordinary SEO Why breaking Google's rules is sometimes a requirement to break into a competitive product niche Why Link building is difficult and why the highest converting pages (i....
#507 How to Optimize User Experience and Conversion Rate: Interview with Justin Christianson
July 18, 2019 10:18 - 17 minutes - 19.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site. On the show you'll learn: Why you should be split testing and how you can do so Why user experience isn't just about improving your conversion rate Why improving engagement with your visitors is important Why it's harder to garner tru...
#506 SEO in Google's Perfect World: Interview with Geoff Atkinson
July 11, 2019 10:25 - 17 minutes - 19.8 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world. On the show you'll learn: What "Google's perfect world" means Why structured data mark up is so important Why dynamic rendering is important when it comes to SEO Why it's important to be predictive rather than re-active with SEO Plus, Geoff provides his top tip/key takeaway for the audience. If you'd like to connect with Ge...
#505 Creating Killer Outreach Emails for Link Building: Interview with Hana Bednarova
July 04, 2019 09:46 - 22 minutes - 25.6 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links. On the show you'll learn: How to reach out to journalists - what works and what doesn't Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives us Hana's favourite tactics for using digital PR for...
#504 Taking a Business From Zero to Ranking in Local Search: Interview with Darren Shaw
June 27, 2019 09:24 - 26 minutes - 30.6 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search. Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search wor...
#503 How Marketers Make Or Break The Employee Experience: Interview with Andrew Sumitani
June 20, 2019 09:45 - 19 minutes - 18.1 MBOn today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience. On the show you'll learn: Why company culture is so important and why marketers should care How the right company culture can help you to attract the right employees The correlation between why companies that are big on marketing tend to nail employee engagement...
#502 How to Make Fake News For Links: Interview with Oliver Brett
June 13, 2019 09:28 - 20 minutes - 23.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links. On the show you'll learn: Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts Why you need to create a narrative that's lighthearted and funny & work with an open minded client Examples of when fake news or PR link bait stunts have worked well including ...
#501 How To Use Video Strategically: Interview with Phil Nottingham
June 06, 2019 09:40 - 21 minutes - 25.1 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing. On the show you'll learn: The opportunity that video presents for agencies Why agencies will need to be able to produce videos for their clients How the balance of difficulty between production and distribution has reversed over time How we should be planning our videos How one to one video has co...
#500 The Future of the Agency Model: Interview with Daniel Gilbert
May 30, 2019 09:28 - 16 minutes - 18.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend. On the show you'll learn: What in-housing means Why in-housing has become a trend within marketing How agencies can evolve and thrive today How GDPR has actually impacted businesses How you can attract and acquire genuine talent when hiring Plus, Daniel provides his top tip/key takeaway for the aud...
#499 Why It Might Be Time To Scrub Your Email List: Interview with Neil Patel
May 23, 2019 12:05 - 12 minutes - 14.9 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future. On the show you'll learn: Why email marketing isn't dead Why you should be using email marketing Why email marketing is a great way to build traffic to your site Why ...
#498 Greg Gifford's Idiot Proof Guide to Google My Business Optimisation
May 16, 2019 10:32 - 22 minutes - 25.9 MBOn today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business. On the show you'll learn: The difference between SEO & Local SEO Why Google uses it's local algorithm for certain queries The latest updates in the world of Local SEO Why Google My Business is your new homepage when it comes to Local SEO What Ques...
#497 Mental Health in the Workplace: Interview with Ryan Bonnici
May 09, 2019 09:59 - 29 minutes - 33.8 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace. On the show you'll learn: Why & how G2 Crowd re-branded to G2 Why internal buy-in is key when it comes to a re-brand What to look for in rockstar candidates when hiring Why it's important to "hire slow but fire fast" How to get your team doing amazing & disruptive marketin...
#496 4 Common B2B Sales Challenges (and How to Overcome Them) Interview with Steve Gordon
May 02, 2019 10:18 - 20 minutes - 18.9 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business. On the show you'll learn: How to focus on the ideal client for your business Why it's important to move away from just working with anyone who has the cash How having ideal clients in mind can help you to focus in our your overall marketing message Ho...
#495 Why Podcast Interview Marketing is the Next Gold Rush: Interview with Tom Schwab
April 25, 2019 09:34 - 20 minutes - 18.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. On the show you'll learn: Why podcast interviews convert 25 times better than blogs How podcasts can help to build trust How to find and get booked on the podcasts that matter to your business How to be an ideal guest & predictably turn listeners into le...
#495 Why Podcast Interview Marketing is the Next Gold Rush: Interview with Tom Schwab
April 25, 2019 09:34 - 18.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. On the show you'll learn: Why podcast interviews convert 25 times better than blogs How podcasts can help to build trust How to find and get booked on the podcasts that matter to your business How to be an ideal guest & predictably turn listeners into le...
#494 How To Build Your Marketing Team: Interview with Kevan Lee
April 18, 2019 09:59 - 14 minutes - 16.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. On the show you'll learn: What content marketing & social media look like in 2019 What interactive posts are and why you should be using them Where podcasting is heading in 2019 Tips for how to bu...
#493 9 Shopify Product Page Hacks for Higher Conversions
April 11, 2019 17:05 - 19 minutes - 21.9 MBIn this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.com Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques. You'll learn: The difference between drop-shipping and affiliate marketing The tools you need to help manage your Shopify inventory How to effectively use offers to drive urgency How you can adjust your navigation to funnel users through to conversion Why you should use...
#492 How to Bounce Back from Failure: Interview with Dhar Mann
April 04, 2019 09:42 - 18 minutes - 21.6 MBOn today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way. On the show you'll learn: Why you constantly need to be able to adapt and learn new things as an entrepreneur All about the power of social media influence Why social media influencers are the "new celebrities" Dhar's tips ...
#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com
March 28, 2019 09:53 - 16 minutes - 19.5 MBIn this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis. Discussing the topic of AI and machine learning and its impact in marketing, you'll learn: The key strengths of humans vs machines (hurrah!) Why the future requires humans & computers to work together Why lightning = beef Why machines aren't quite ready to write all of your ads How machine learning is impacting bid management in paid media Why larger corporations have a distinct advantage w...
#490 The Latest SEO News You Need To Know! Interview with Barry Schwartz
March 21, 2019 11:06 - 20 minutes - 23.8 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of. On the show you'll learn: Whether or not Click Through Rate (CTR) affects your rankings How CTR affects personalised results How Google detects YMYL (Your Money, Your Life) queries and ad...
#489 How to Grow Your Business With Your Customer Journey: Interview with Neil Maclean
March 14, 2019 10:56 - 30 minutes - 35.2 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey. On the show, you'll learn: The Importance of building a customer journey Neil's example of a customer journey The best things we can do with online marketing to make our full customer journey successful Why you need to create a content marketing strategy that delive...
#489 How to Grow Your Business With Your Customer Journey: Interview with Neil Maclean
March 14, 2019 10:56 - 35.2 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey. On the show, you'll learn: The Importance of building a customer journey Neil's example of a customer journey The best things we can do with online marketing to make our full customer journey successful Why you need to create a content marketing strategy that delive...
#488 Marketing Rebellion: Why The Most Human Company Wins - Interview with Mark W Schaefer
March 07, 2019 10:54 - 22 minutes - 25.6 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers. On the show you'll learn: How there's been a shift in power in terms of brand and customers How customers have become marketers for brands among the rebellion against advertising Why customers ...
#487 How Data-Driven Automation Can Take Marketing To The Next Level: Interview with Magnus Unemyr
February 28, 2019 10:13 - 13 minutes - 15.6 MBOn today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level. On the show you'll learn: Some areas of marketing that AI can help with that you may not know about e.g. predictive pricing How you can undertake marketing automation based on data from the Internet of Things Magnus' predictions for the future of marketing automation How AI based ...
#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna
February 21, 2019 11:35 - 23 minutes - 26.7 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising. On the show you'll learn: How Patrick was able to grow Strike Social quickly How AI/Machine Learning can help with multi-variant testing What DV360 is The trends Patrick sees coming in the next 24 months across the major social platforms Patrick's tips to help you be more successful within your advertis...
Applying Product Discovery Techniques For Marketing: Interview with Martin Gontovnikas
February 14, 2019 10:59 - 20.1 MBOn today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing. On the show you'll learn: What the Angular framework is Martin's take on the main product techniques, Product Discovery and Product Delivery How you can apply Discovery in Marketing How interviews can help with this How you can apply Delivery in Marketing Plus, as usual, Martin provides...
Applying Product Discovery Techniques For Marketing: Interview with Martin Gontovnikas
February 14, 2019 10:59 - 17 minutes - 20.1 MBOn today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing. On the show you'll learn: What the Angular framework is Martin's take on the main product techniques, Product Discovery and Product Delivery How you can apply Discovery in Marketing How interviews can help with this How you can apply Delivery in Marketing Plus, as usual, Martin provides...
Semantic Topic Modeling & Structured Data: Interview with Bill Slawski
February 07, 2019 11:49 - 17 minutes - 20.3 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data. What semantic topic modeling is and how it can help pages rank in search results Why semantic topic modeling is therefore imperative when conducting keyword research What structured data is The effect well structured data can have on your rankings Why site audits are important and what you can expect...
Common Marketing Automation Challenges and How To Overcome Them: Interview with Lindsey Pickles
January 31, 2019 11:23 - 16.3 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them. On the show you'll learn: How to know if you've got the right automation platform for your business Why training your team is really important when it comes to marketing automation Why it's important to map and document your workflows and processes and share your knowledge across...
Common Marketing Automation Challenges and How To Overcome Them: Interview with Lindsey Pickles
January 31, 2019 11:23 - 14 minutes - 16.3 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them. On the show you'll learn: How to know if you've got the right automation platform for your business Why training your team is really important when it comes to marketing automation Why it's important to map and document your workflows and processes and share your knowledge across...
Why is Content Promotion So Vital? Interview with Daniel Daines-Hutt
January 24, 2019 11:32 - 19 minutes - 17.9 MBOn today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion. On the show you'll learn: Why content promotion is so important Why you need to have both inbound and paid for ads as part of your content strategy How paid promotion can help you to drive traffic whilst also building links The biggest blockers that prevent people from running paid ads How to implement ...
Business Lessons for 2019: Interview with Matt Heinz
January 17, 2019 10:55 - 18 minutes - 21.1 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years. On the show you'll learn: Why in business, you should always put your values first The best ways to ensure your values are lived and breathed within your business Why you should always put yourself first Why Strategy is about ...
Accelerate: Page Speed Optimisation Tips with Fili Wiese
January 10, 2019 11:31 - 24 minutes - 22.5 MBOn this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website. Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at SearchBrothers.com. On the show you'll learn: Why page speed is impo...
They Ask, You Answer: Interview with Marcus Sheridan
January 03, 2019 11:51 - 20 minutes - 23.2 MBOn today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Boo...
The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing
December 27, 2018 14:19 - 24 minutes - 22.9 MBIn this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing. In this episode you'll learn: Why brand familiarity is key to increasing your SERP CTR Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers How Google Shopping results might increase organic CTR How Google Shopping and Images are used by searchers to discover new brands To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab61...