Internet Marketing: Insider Tips and Advice for Online Marketing artwork

#490 The Latest SEO News You Need To Know! Interview with Barry Schwartz

Internet Marketing: Insider Tips and Advice for Online Marketing

English - March 21, 2019 11:06 - 20 minutes - 23.8 MB - ★★★★★ - 105 ratings
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Previous Episode: #489 How to Grow Your Business With Your Customer Journey: Interview with Neil Maclean
Next Episode: #491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of. 


On the show you'll learn: 


Whether or not Click Through Rate (CTR) affects your rankings How CTR affects personalised results How Google detects YMYL (Your Money, Your Life) queries and adjusts for itHow Google adjusts it's algortihm for categories of queries but not industries How Bing has opened it’s API for index


Plus Barry provides his top tip/key takeaway.


If you'd like to connect with Barry, you can find him on Twitter here.


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