Internet Marketing: Insider Tips and Advice for Online Marketing
752 episodes - English - Latest episode: 6 days ago - ★★★★★ - 105 ratingsListen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.
We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.
The show is produced and co-hosted by Andy White
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Episodes
#617 Behind The Scenes of The SiteVisibility Internet Marketing Podcast
September 02, 2021 12:51 - 1 hour - 362 MBIn today's episode we're joined by, well, nobody. Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts. In this episode, Scott covers: Do we need a new jingle? Who makes a great guest for the Internet Marketing Podcast? How do we make our podcast...
#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising
August 26, 2021 13:44 - 43 minutes - 40.2 MBIn this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising. In this episode we discuss: The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising How Sam applied the 80/20 rule to his learning of Google Ads What makes an ideal paid media clien...
#615 How To Craft The Perfect Customer Retention Strategy w/ Shep Hyken, CAO of Shepard Presentations
August 19, 2021 15:05 - 41 minutes - 38.3 MBIn this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken. Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'. In this episode we discuss: The importance of dedicating resource to analysing customer behaviour The loyalty question that all businesses should ask themselves The important distinct...
#614 How to Scale at Speed with Felix Velarde, Co-Founder of The 2Y3X Programme
August 12, 2021 22:45 - 59 minutes - 54.6 MBIn this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'. In this episode we discuss: How do you find the ideal pace when growing a business? Why knowing and sharing your core values is critical to scalability Why should you be conscious of not throwing too many change grenades? What motivates a superstar team? What happened when Felix g...
#613 How To Defend Yourself Against Marketing Failures with Dave Bunce & Matt Thompson from Morphio
August 05, 2021 21:45 - 57 minutes - 52.7 MBIn this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson. Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers. I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind ...
#612 Simple Ways To Get Started with Business Automation w/ Daniel Cooper, Managing Director at Lolly Co
July 29, 2021 20:54 - 46 minutes - 42.8 MBIn this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'. In this episode we discuss: How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!) What you should do before you try and automate anything in your business Entry-level automation software recommendations How can ...
#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister
July 22, 2021 09:38 - 42 minutes - 38.5 MBIn this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'. In this episode we discuss: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is influencer marketing strategy? What are the components that should feature in an influence...
#610 SEO Best Practices for WooCommerce Websites in 2021 with SiteVisibility's Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie
July 15, 2021 19:34 - 56 minutes - 51.7 MBIn this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites. David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020. As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPre...
#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer
July 08, 2021 14:37 - 57 minutes - 52.9 MBIn this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020). In this episode we discuss: How JP and Wolfgang found their sh...
#608 Delivering Effective and Efficient Presentations with James Ontra, CEO of Shufflrr
July 01, 2021 13:57 - 36 minutes - 33.4 MBIn this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations. In this episode we discuss: How a less is more approach to presentations can help you make more emotional connections How a meeting with Coca-Cola triggered James to double-down in the field of presentation management What is presentation strategy? The evolution of conversational presentations Are memorable presentations getting shorter? Refe...
#607 How To Be Truly Customer-First with Martin Newman, Founder of The Customer First Group
June 24, 2021 19:28 - 1 hour - 56 MBIn today's episode we're joined by Martin Newman, Founder of The Customer First Group. Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences. In this episode we discuss: Martin's early lessons in customer service from working in his father's opticians in Glasgo...
#606 Sponsored Episode: Hidden Ways That HR Can Help You Grow Your Business
June 17, 2021 08:50 - 48 minutes - 44 MBIn today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable. In this episode we discuss: How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later become The steps Jordi and his co-founders took to create the first F...
#605 Turning Your Internal Communication from Chaos to Calm w/ Jenni Field, Founder of Redefining Communications
June 10, 2021 09:46 - 48 minutes - 44.7 MBIn today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'. Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them. In this episode we discuss: What led to Jenni de...
#604 Using VAs to Scale Your Business with Robert Nickell, Founder of Rocket Station
June 03, 2021 10:01 - 56 minutes - 51.9 MBIn today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams. In this episode we discuss: Robert's early learnings from virtual staffing in the real estate sector How access to remote workers and virtual assistants has evolved over the last decade Examples of businesses that Rocket Station has helped to grow using VAs Industries that lend themselves more naturally to the use...
#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
May 27, 2021 09:19 - 50 minutes - 46.6 MBIn today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'. In this episode we discuss: Have the principles for gleaning customer insight changed over the last 20 years? What makes an insight insightful? The 5 sources of data you need for meaningful marketing analysis What's the #1 obstacle that prevents customer insight from being gleaned? Why monthly o...
#602 Moving Beyond Disadvantage with Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready
May 20, 2021 16:15 - 46 minutes - 42.4 MBThis episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready. SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give mo...
#601 How to Capitalise on Near-Future Paid Advertising Trends with Mike Rhodes, CEO of WebSavvy
May 13, 2021 14:43 - 58 minutes - 53.6 MBIn this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features. In this episode we discuss: Is there a gap in marketing sophistication in Australia vs the rest of the world? How Mikes's approach to identifying trends and topics has changed during the pandemic H...
#600 Laugh Your Way To The Bank with Joseph Wilkins, Founder of FunnySalesVideos.com
May 06, 2021 08:55 - 56 minutes - 51.4 MBIn today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year. In this episode we discuss: How Joseph applied his direct response marketing experience to pivot into creating funny sal...
#599 Core Web Vitals Simplified with Marcos Álvarez Martín, Senior SEO Analyst at SiteVisibility
April 29, 2021 20:10 - 43 minutes - 39.7 MBIn this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update. **UPDATE** Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience. In this episode we discuss: What is the Core Web Vitals update and how ...
#598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi
April 22, 2021 09:01 - 42 minutes - 39 MBOribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies to: Know exactly how each marketing activity and channel contributes to sales Optimize their funnel View all their key metrics, trends, and marketing budgets in one dashboard Analyze and optimize paid campaigns Credit every single marketing activity, from paid campaigns to n...
#597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler
April 15, 2021 11:41 - 56 minutes - 51.6 MBIn this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production. In this episode we discuss: How mobile journalism inspired Daryl to become a smartphone video marketing advocate The key lessons Daryl has taken from mobile jou...
#596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped
April 08, 2021 20:27 - 42 minutes - 38.5 MBIn this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring. In this episode we discuss: Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped Uncapped's mission to provide an alternative fundraising option for growing businesses The Pros and Cons of fundraising options for growing busine...
#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks
April 01, 2021 09:04 - 34 minutes - 31.9 MBPaul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles. In this episode we discuss: What happens in the intersection of product and marketing at FreshBooks Examples of marketing that's built-in to products What SaaS product marketers can learn from the gaming sector What can marketing teams learn from product teams and v...
#594 How To Build Effective Social Media Teams with Xenia Muntean, CEO of Planable
March 25, 2021 11:48 - 44 minutes - 40.4 MBIn this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams. In this episode we discuss: Characteristics of successful social media teams How the social media marketer role has developed over time Obstacles that can stifle social med...
#593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist
March 18, 2021 09:30 - 45 minutes - 41.4 MBOrganisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing. In this episode we discuss: Todoist's growth story, ...
#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr
March 11, 2021 14:55 - 43 minutes - 39.8 MBIn this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine lea...
#591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust
March 04, 2021 17:01 - 29 minutes - 27.2 MBIn today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it! In this episode we discuss: Why storytelling skills are key in turning insights into actions Common pitfalls to avoid when trying to understand user behaviour Questions to ask yourself before investing in analytics software How to build your storytelling narrative How using influence quadrants can help y...
#590 How to Accelerate Organic Performance Using SEO Automation with Nitin Manchanda, Founder of Botpresso
February 25, 2021 09:00 - 28 minutes - 26.2 MBIn this week's episode, we're joined Nitin Manchanda, Founder of Botpresso. Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes. In this episode we discuss: How SEO automation has developed over the last decade How AI and ML can be used to help scale content production Software and services to help you get sta...
#589 What is Challenger Brand Thinking? with Paul Spirou, Managing Director of Ape Creative
February 18, 2021 16:00 - 31 minutes - 28.8 MB*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful. In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, ...
#588 Successful Remote Selling Tips with Jeroen Corthout, Co-Founder of Salesflare
February 11, 2021 16:00 - 39 minutes - 35.9 MBIn this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare. The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible. In this episode we discuss: Salesflare's mission and who their product is a good fit for The #1 difficulty for salespeople in respect to CRMs How salespeo...
#587 How To Master LinkedIn in 2021 with Viveka von Rosen, Chief Visibility Officer at Vengreso
February 04, 2021 16:00 - 57 minutes - 52.3 MBIn today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso. Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso. In this episode we discuss: Viveka's LinkedIn routine and her tips on creating routines How many LinkedIn conne...
#586 How To Build Your Own Netflix with PJ Taei, Founder of Uscreen
January 28, 2021 14:28 - 41 minutes - 37.9 MBIn today's episode we're joined by PJ Taei, Founder of Uscreen. Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms. In this episode we discuss: The growth in creators launching their own channels and networks How the pandemic has impacted monetisation of VOD content Industries seeing increased VOD adoption How VOD platforms like Uscreen compare to single-cha...
#585 How To Monetize Your Live Streamed Content with Steve Munachen, Head of Global Marketing at Push Live
January 21, 2021 20:38 - 44 minutes - 41 MBIn today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live. Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future. In this episode we discuss: How the pandemic has accelerated experimentation within live streaming New capabilities in ...
#584 Communicating with Authenticity with Christine Michel Carter, The #1 Global Voice for Working Moms
January 14, 2021 10:32 - 45 minutes - 41.9 MBIn this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter. Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms. In this episode we discuss: How Christine commits to authenticity in her writing and how writers, journalists and marketers can too Using feedback from your audience and vulnerability in your writing to improve your communication The best way t...
#583 Engaging Customers in a Virtual World with Frankie Spires and Ferry Hunt, Co-Founders of See Your City
January 07, 2021 18:53 - 40 minutes - 36.6 MBIn today's episode we're pleased to be joined by one of our clients, See Your City. See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates. Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours. In this episode we discuss: ...
#582 The Role of Humour in Leadership & Creativity with Kirsty Hulse, Founder of Roar Training
December 31, 2020 09:00 - 39 minutes - 36.1 MBToday we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity. In this episode we discuss: What we can learn from comedians about brevity in communication Scenarios where humour can help you deliver important messages What 'stacking' is and how it can impact c...
#581 Essential B2B Website Conversion Techniques with Alex Price, Founder of 93Digital
December 24, 2020 09:00 - 50 minutes - 45.9 MBHappy Holidays everyone! In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites. In this episode we discuss: How and why Alex ended up working in the niche space of B2B WordPress design and development How Alex manages the balance of creativity and commercial balance within his design and development teams How setting client expectations on how to give feedback can improve end results The maj...
#580 Can Coaches Can Help To Grow Your Business? with David Wood, High Performance Coach and Founder of Focus.CEO
December 17, 2020 20:18 - 40 minutes - 36.8 MBNote: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching. In this episode we discuss: David's experience and lessons in transforming into the career of coaching David's recommendatio...
#579 Applications of AI in Marketing with Kasia Borowska, Managing Director of Brainpool AI
December 10, 2020 09:57 - 27 minutes - 25.5 MBIn this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI. Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business. They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses. Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing. In thi...
#578 How To Create and Market Best-Selling Online Courses with Tom Libelt, Founder of We Market Online Courses
December 03, 2020 09:00 - 54 minutes - 49.7 MBToday we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing. In today's episode we discuss: The marketing limitations of online course platform Tom's recommended software for building your own landing page and checkout processes Why you might need to give some thought to launching your course on Udemy Ad copy principles that work best when marketing online courses Evergreen trends and principles to follow in the world of online co...
#577 Boosting User Engagement with No-Code Interactive Content with Saksham Sharda, Creative Director at Outgrow.co
November 26, 2020 09:00 - 28 minutes - 26 MBToday we're joined by Saksham Sharda, Creative Director at Outgrow.co. In today's episode we discuss: What no-code means and what has triggered the rise in the no-code community How Buzzfeed built their brand through interactive quizzes The perfect number of questions to ask in an online quiz Why quizzes capture our attention in the age of misinformation CONNECT WITH SAKSHAM/OUTGROW.CO: https://outgrow.co/ https://www.linkedin.com/in/saksham-sharda-outgrowco/ https://twitter.com/out...
#576 Simplifying Your Marketing For Faster Growth with Kevin Urrutia, Co-Founder and CEO of Voy Media
November 19, 2020 10:20 - 52 minutes - 48.4 MBToday we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth. In today's episode we discuss: Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New York How keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors) Resources that can help you stay on top of the latest business and marke...
#575 Uncovering Hidden Revenue in Your Email Lists with Emily McGuire, Owner of Flourish & Grit
November 12, 2020 09:00 - 45 minutes - 41.3 MBEver wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you. Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit. In today's episode we discuss: Beneficial skills for the modern email marketer The right (and wrong) ways to take advantage of personalisation Subject line techniques that dri...
#574 How To Improve Your Confidence with Pricing with Janene Liston, a.k.a The Pricing Lady
November 05, 2020 09:38 - 47 minutes - 43.6 MBThis week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management. Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing. In this episode she shares some of her most important pricing lessons with our listeners. In today's episode we discuss: ...
#573 Lessons in Marketing from the Gambling Sector with Fintan Costello, Managing Director of BonusFinder.com
October 29, 2020 09:00 - 50 minutes - 46.6 MBI had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they... In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate...
#572 How To Stop Yourself from Getting Hacked at Home with Dr Eric Cole, CEO of Secure Anchor and World-Renowned Cybersecurity Expert
October 22, 2020 09:30 - 41 minutes - 38.1 MBI have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure. I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assum...
#571 How To Create and Publish Survey-Based Research with Michele Linn, Co-Founder and Head of Strategy at Mantis Research
October 15, 2020 08:00 - 44 minutes - 41.2 MBHow do you know the right questions to ask to get the best survey responses? What's an ideal sample size for collecting survey data? How do you ensure the data you're collecting from surveys is credible? Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data. We must proce...
#570 How To Create a Killer Content Brief with Lilach Bullock
October 08, 2020 13:17 - 35 minutes - 32.1 MBIn today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'. In today's episode we discuss: Practical tips for creating robust content briefs The importance of havin...
#569 How To Get Started with Brand Affinity Marketing: Interview with Rachel Pearson, Digital Marketing Manager at SiteVisibility
October 01, 2020 07:00 - 1 hour - 60.4 MBThis episode is not sponsored by Wistia. ... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing. I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast wit...
#568 How to Make Your SEO Marketing Budget Go Further with Matthew Woodward
September 24, 2020 08:00 - 40 minutes - 36.8 MBRight now, marketing budgets are being heavily scrutinised. Probably more than ever. Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs? Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time. In addition to sharing his rationale, Matthew also shares...