Internet Marketing: Insider Tips and Advice for Online Marketing
752 episodes - English - Latest episode: 6 days ago - ★★★★★ - 105 ratingsListen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.
We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.
The show is produced and co-hosted by Andy White
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Episodes
#667 Live LinkedIn Audio Event Test (and why audio events are so damn cool)
September 29, 2022 15:40 - 20 minutes - 18.4 MBI've still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment! This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium. You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being use...
#666 Why You've Got Core Web Vitals All Wrong
September 22, 2022 14:28 - 8 minutes - 7.33 MBI've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance? Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here. As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know i...
#665 [From The Archive] Communicating With Authenticity w/ Christine Michel Carter
September 16, 2022 17:31 - 48 minutes - 44.7 MBI'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week! In this episode we discuss: H...
#664 [From The Archive] Why It Might Be Time To Scrub Your Email List: Interview with Neil Patel
September 08, 2022 11:23 - 12 minutes - 14.9 MBOn this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out! On the show you’ll learn: ...
#663 Leaning Into Failure with Todd Duncan, Founder of The Duncan Group
August 18, 2022 15:20 - 45 minutes - 41.5 MBIn this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure. In the episode we discuss: Why failure is needed to succeed The role of mentors have in understanding failure Dealing with the pressure of perfectionism Questions to ask yourself when you experience failure The balance of high tech, high trust and high ...
#662 Should You Host an In-Person or Virtual Event? w/ Jon Kazarian, CEO of Accelevents
August 11, 2022 15:19 - 41 minutes - 38.4 MBIn this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events. In the episode we discuss: How Jon built his first technology product in the events industry How event technology needs changed because of the pandemic How businesses are gamifying events to encouraging attendee engagement How Accelevents priortise product feature rollouts Changing s...
#661 Lessons in Crisis Management from a Ukrainian Marketing Agency w/ Vlad Braganets & Dmitrii Piskarev of Netpeak
August 05, 2022 00:57 - 46 minutes - 42.5 MBIn this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine. Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine. In the episode we discuss: How communication was managed across 300 employees during the first weeks of invasions on Ukraine How they ensure that employees have psychologic...
#660 What's Different About SEO for SaaS Companies? w/ George Chasiotis, Managing Director of Minuttia
July 28, 2022 15:13 - 57 minutes - 52.9 MB***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss: What should managers do before rolling out SEO tools for their team? How to sell SEO to SaaS start...
#659 Generating High-Quality Leads via Social Media w/ Chris Smith, Author of The Conversion Code
July 22, 2022 22:14 - 49 minutes - 45.6 MBIn this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue. In this episode we discuss: Being mindful...
#658 How To Gain Attention and Trust from Students w/ Dave Burgman, CEO & Founder of The Raptor Group
July 14, 2022 18:22 - 45 minutes - 41.5 MBIn this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber. In this episode we discuss: How The Raptor Group attracted the interest of brands including Deliveroo. Uber and Tinder How to effectively work with student ambassadors How student nightclub pro...
#657 What is SEO Branding? w/ Mordy Oberstein, Head of SEO Branding at Wix
July 07, 2022 17:14 - 43 minutes - 40.2 MBIn this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss: What is SEO branding? Why brands need to move beyond copycat content Does ...
#656 How To Find The Right Words w/ Rin Hamburgh, Founder of Rin Hamburgh & Co.
July 01, 2022 16:55 - 43 minutes - 39.6 MBIn this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting. In this episode we discuss: The characteristics that Rin looks for when hiring copywriters Why listening skills provide a great foundation for expert copywriting The difference between content optimisation and copywriting What is 'quality content'? How to measure the impact of copywriting CONNECT WITH RIN: https://www.rin-hamburgh.co.uk/ https://www.linkedin.com/in/rinhamb...
#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless
June 23, 2022 23:26 - 52 minutes - 48.4 MBIn this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance. In this episode we discuss: The difference between content strategy and content tactics The critical role of patience in content strategy How to sell the value of content strategy What elements make u...
#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at Launchmetrics
June 17, 2022 22:51 - 44 minutes - 40.4 MBIn this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands. In the episode we discuss: The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW How big ...
#653 Focusing on Concept before Content in Podcasting w/ Niall Killeney Taylor, Head of Creative Production at Cue Podcasts
June 09, 2022 19:40 - 48 minutes - 44.8 MBIn this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast. In this episode we discuss: Is creativity impacted by remote podcasting? What can we learn from LA comedy podcasts? What impacts the cost of podcasting? The benefits of series based podcasting Niall's favourite examples o...
#652 2022 Social Media Trends w/ Cat Anderson, Head of Marketing EMEA at Sprout Social
May 26, 2022 10:21 - 55 minutes - 51.1 MBIn today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism. In this episode we discuss: How Sprout Social create their annual Index Report What are the preferred methods of customer service communication in the UK & Ireland? Why have businesses in the UK and Ireland been slow to adopt messaging solutions l...
#651 How To Use Sales Automation Without Being Salesy w/ Kevin Snow, CEO of Time on Target
May 19, 2022 11:23 - 44 minutes - 41 MBIn today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'. *LISTENER GIFT* Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process. In this episode we discuss: Seeking closure and not th...
#650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything
May 12, 2022 19:47 - 45 minutes - 41.5 MBIn this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'. Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss: The dangers in writing too early The pros and cons of documenting your storytelling journey What is neurorestriction? Have the fundamentals of storytelling changed? The ben...
#649 Levelling Up Your Topic Clustering with Skyler Reeves, CEO of Ardent Growth
May 05, 2022 14:56 - 36 minutes - 33.6 MBIn this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth. In this episode, we discuss: How Skyler's background in computer science shaped his approach to topic clustering What are the benefits of topic clustering? What's the role of a content strategist wit...
#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video
April 28, 2022 14:25 - 33 minutes - 30.6 MBIn this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s. In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV ads TV advertisers that became filmmakers How creative freedom has changed for videographers...
#647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes
April 21, 2022 13:53 - 54 minutes - 49.8 MBIn this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes. Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing. In this episode, we discuss: How Rob & Kennedy found their way into the world of email marketing via show business What is ethical persuasion? What is the advantage of copywri...
#646 How To Successfully Slack-Off w/ Michael Arnold, Author of 'Slacking Off'
April 14, 2022 09:55 - 34 minutes - 31.9 MBIn this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years. In this episode, we discuss: The impact that working from home has on comradery What can contribute to lower energy levels when working from home? How journaling helps with productivity Overcoming the fear of saying 'no' to p...
#645 Mastering The Art of Storytelling on Podcasts, w/ Jeremy Ryan Slate, CEO of Command Your Brand
April 07, 2022 19:10 - 42 minutes - 39.3 MBIn this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers. In this episode, we discuss: Can overpreparation can kill a good story? How to use silence to your ad...
#644 How To Integrate AI In Your Sales & Marketing Strategy, w/ Katie King, CEO of AI in Business
March 31, 2022 14:38 - 50 minutes - 46.2 MBIn this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'. ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com. In this episode, we discuss: Can you developer a...
#643 How To Innovate While Retaining Focus on Your Core Business w/ Tendayi Viki, Associate Partner at Strategyzer
March 24, 2022 17:28 - 38 minutes - 35.1 MBIn this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'. Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. In this episode, we discuss: How far in advance is 'the future'? The difference between creativity ...
#642 How To Grow Faster on Amazon w/ Seth Hurd, CEO of Brand Expand
March 17, 2022 12:00 - 39 minutes - 36.5 MBIn this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand. Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms. In this episode, we discuss: How Seth grew his first Amazon business from an investment of $1000 to a 7-figure ex...
#641 How To Launch a Cryptocurrency in 2022 w/ Mike Fiebig, Co-Founder of Koda Cryptocurrency
March 10, 2022 12:14 - 33 minutes - 30.8 MBIn this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform. In this episode, we discuss: How to best learn about cryptocurrencies How to build trust in the crypto market How to plan the launch of a cryptocurrency Obstacle...
#640 How To Succeed In Affiliate Marketing in 2022 with Dominick Keenan, VP of Sales at ClickBank
March 03, 2022 14:39 - 37 minutes - 34.5 MBDominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022. In this episode, we discuss: What is the difference between affiliate marketing, partnership marketing and influencer marketing? The impact of the pandemic on the affiliate marketing industry Affiliate tracking methods in 2022 What are the foundations businesses need in place to be su...
#639 How To Use Podcasting To Build Your Personal Brand with Maxwell Ivey, Host of the 'What's Your Excuse?' podcast
February 24, 2022 20:00 - 59 minutes - 54.1 MBIn this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility. In this episode, we discuss: Max' evolution from blogger, to podcaster to network host Why have larger corporations become so interested in utilising podcasting to support their business growth? How imp...
#638 How To Scale Your Facebook Ads in 2022 w/ Paul Rakovich, Founder of Clicks and Clients
February 17, 2022 20:32 - 40 minutes - 37 MBIn this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list. In this episode, we discuss: Can you expect the same level of return from Facebook Ads as you could 5 years ago? How Clients and Clicks secured their first $1million per month Facebook Ad client Lessons learned from managing $1mi...
#637 How To Generate Demand Using Shared Experiences w/ Julius Solaris, VP of Marketing Strategy at Hopin
February 10, 2022 14:00 - 45 minutes - 42 MBIn this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time. In this episode, we discuss: How did Hopin become Europe's fastest growing startup of all time? The benefits of hybrid events How the events ...
#636 How To Build a Successful App with John Driscoll, CEO of Naked Development
February 03, 2022 20:55 - 46 minutes - 42.4 MBIn this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike. ***Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present during recording and was difficult to completely edit out*** In this episode, we discuss: Is it mo...
#635 How To Start a Partner Marketing Program with Tyler Wagner, Founder of Authors Unite & Infinite Partnership System
January 20, 2022 20:40 - 45 minutes - 41.7 MBIn this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System. Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships. In this episode, we discuss: How Tyler runs two businesses in under 10 hours a week How Tyler built his first company 'Authors Unite' into a 7-figure company ...
#634 How To Find The Magic in Your Marketing Team w/ Marketing Consultant, Tim Parkin
January 13, 2022 16:13 - 45 minutes - 41.6 MBIn today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin. Tim joins us to share his advice on how you can find the magic in your marketing teams. In this episode, we discuss: How to unify teams and align them with your long term business plans The unique factors that impacts the alignment of marketing teams How the art of misdirection can apply to marketing What can distract marketing teams when they're on the journe...
#633 What Do You Learn from an MBA? with Sabrina Chevannes, Managing Director of Complex Creative
January 07, 2022 19:51 - 49 minutes - 45.6 MBIn this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration. Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further education and lessons she's applied to her creative agency from a recently completed MBA. In this e...
#632 How To Integrate Direct Mail with Digital Marketing w/ Dave Fink, CEO of Postie
December 23, 2021 12:50 - 43 minutes - 40 MBIn this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing. In this episode, we discuss: If it is easy to apply digital marketing skills to the discipline of direct mail advertising? Whether purpose-driven brandsare more open to utilising direct mail marketing? How difficult it is to track the success of direct mail campaigns? What can prevent SMEs from adopting sophisticated direct mail advertising? What lesson...
#631 Driving Massive Growth With Micro Influencers w/ David Morneau, Co-Founder at inBeat Agency
December 16, 2021 11:02 - 35 minutes - 32.5 MBIn this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing. In this episode, we discuss: How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic The criteria used by inBeat agency to identify microinfluencers What is a nano-influencer? How to choose microinfluencers to work with How to best measure the success of micoinf...
#630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content
December 09, 2021 22:00 - 50 minutes - 46.3 MBIn this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing. In this episode, we discuss: The role marketers have in distilling and promoting important scientific messages related to sustainability How can businesses avoid being accused of greenwashing? Why it's important for marketers to foc...
#629 The Pros and Cons of Fully Remote Teams w/ William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans
November 25, 2021 22:11 - 50 minutes - 46.3 MBIn this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans. William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date. In this episode, we discuss: Just how difficult was it to launch a marketing agency at the beginn...
#628 Using SaaS Software To Surface SEO Quick Wins w/ Martin Hayman, Co-Founder of Twylu & RankCaddy
November 18, 2021 19:11 - 50 minutes - 46.3 MBIn this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'. Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy. In this episode, we discuss Martin's jou...
#627 How eLearning Is Evolving w/ John Helmer, Host of The Learning Hack Podcast
November 11, 2021 16:03 - 34 minutes - 31.7 MBIn this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer. John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant. In this episode, you'll learn: Why it's helpful to distinguish between short-term and long-term learning Where did eLearning, as we know it today, start? When...
#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift
November 04, 2021 10:17 - 45 minutes - 41.8 MBIn this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses. In this episode, you'll learn: The pros and cons for agency marketers in helping emerging brands to grow If it's possible to build a brand on Amazon? The marketing feature...
#625 How To Execute The Rank & Rent SEO Method w/ Luke Van Der Veer of websiterentalcoaching.com
October 28, 2021 21:55 - 49 minutes - 45.6 MBIn this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com. Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States. In this episode, you'll learn: How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, p...
#624 Leveraging The Power of Local Communities via Social Media w/ w/ Oli Hills, CEO of Nonsensical
October 21, 2021 09:55 - 49 minutes - 45.1 MBIn this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical. Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities. In this episode, you'll learn: How the pandemic drove demand for Nonsensical's local social media services The strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham Updat...
#623 Why It's Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates
October 14, 2021 10:19 - 44 minutes - 40.5 MBIn today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021. In this episode, you'll learn: How businesses can learn from transcender sports teams and vice versa What has changed in marketing that means branding alone is no longer as effective as it once was? The paradigm shift of elected advocacy to selected advocacy The important role that inf...
#622 What Happens Inside a Startup Studio? w/ Mike Bandar, Founding Partner at Turn Partners
October 07, 2021 16:18 - 1 hour - 56.7 MBIn today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners. In this episode, you'll learn: How Mike's startup studio began with the acquisition of a dating site How Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunities How Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQ The role of that documenting...
#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment
September 30, 2021 09:28 - 32 minutes - 29.3 MBIn today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment. In this episode, you'll learn: Differences between 1st, 2nd and 3rd party data The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook) How a privacy-first future impacts major tech firms, consumers and marketers CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD: https://segment.com/ https://twitter.com/katchmesocial CONNECT WITH SCOTT: ...
#620 What Does It Mean to Be Data-Driven? w/ Agata Adamiak, Director of Business Ahead
September 23, 2021 13:47 - 33 minutes - 30.8 MBIn today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'. On the show, you'll learn: What is the definition of 'data-driven'? The benefits of being data-driven The importance of adopting a data-driven mindset How to overcome the common challenges that prevent businesses from becoming data-driven Does being data-driven stifle creativity? Referenced in this episode: Episode 51 of The SiteVisibility Internet Marketing Pod...
#619 How To Write a Bestseller in 180 Days with Vikrant Shaurya, CEO of BestSellingBook.com
September 16, 2021 15:53 - 59 minutes - 54.6 MBIn today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com. In this episode, you'll learn: How the world of self-publishing has changed over the last decade What determines 'bestseller' status? How often do Amazon book rankings update? The importance in understanding an author's 'why' Skills required to be an angel writer Do you need to have an existing audience to become a bestseller? How the angel writing process works Book promotion tactics to avoid Reference...
#618 What To Look For When Selecting a Web Design Agency with Ross Davies, Managing Director of Strafe Creative
September 09, 2021 18:26 - 1 hour - 55.1 MBIn today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative. Ross joins us to discuss everything you need to consider when selecting a web design agency. In this episode, you'll learn: The importance of experimentation in a web design agency What are the key differences between a design agency and a development agency? Where to find a credible design agency Is the location of a design agency important? Quality signals to look out for when revie...