Healthcare Marketing Underground
301 episodes - English - Latest episode: over 7 years ago - ★★★★★ - 7 ratingsThe Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?
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Episodes
#285 "Pokémon Yo and the Battle of the Platforms"
October 04, 2016 15:30 - 32 minutes - 30.2 MBMedia, media, content, and more media. With 2016's SHSMD Connections in the books, Chris Bevolo and our own Kriste Goad are joined by special guest Vivian Schiller, editor-in-chief and head of Weber Shandwick’s Mediaco practice. The trio unpacks and explores a presentation Vivian gave during SHSMD — media, content, and the importance of omni-channel storytelling. Chris reveals the Chicago restaurant with a view that is sure to make you scream “Holy Buckets!” Find out why Vivian thinks the p...
#284 “Andy Griffith and the Opera”
September 08, 2016 13:00 - 34 minutes - 32 MBIt wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session. The duo dives deep into the change healthcare organizations are experiencing through the lens of Jill's experience at VUMC. In 2015, what began as an intense three-day visioning process turned into a year-long ...
#283 "SHSMD Heavy"
September 02, 2016 15:20 - 34 minutes - 31.3 MBAfter an eight-month hiatus, the Healthcare Marketing Underground is back! Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick (who recently joined ReviveHealth) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference. Plus, find out which word the team designates as the "hipster beard" of healthcare marketing ter...
#282 Pharma Bro!
December 30, 2015 15:30 - 53 minutes - 49.3 MBJoin Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode! http://www.modernhealthcare.com/article/20151219/MAGAZINE/312199988 https://www.google.com/trends/topcharts#date=2015&geo=US&cid
#281 "State of Denial"
December 28, 2015 12:00 - 30 minutes - 27.6 MBJoin Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more! http://www.theatlantic.com/entertainment/archive/2015/09/when-ads...
#280 A Charlie Brown Thanksgiving
December 07, 2015 12:30 - 34 minutes - 23.7 MBOn this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the 'Adver...
#279 Talking Turkey about Personalized Marketing
November 28, 2015 05:00 - 36 minutes - 25.1 MBThis week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challen...
#278 "Take a Survey"
November 21, 2015 21:00 - 34 minutes - 23.7 MBIn a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and ult...
#277 "Silverback Gorilla"
November 11, 2015 17:30 - 35 minutes - 24.7 MBSay cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move...
#276 "Midwest is Best"
November 04, 2015 12:00 - 32 minutes - 29.6 MBChris Boyer is joined by Jackie Olson and special guest Ashley Merchant on the podcast this week. With snow flurries falling, the team rolls right into their discussion of consumerism and convenience and what it means for the future of healthcare as we know it. From Boyer’s recent blog post to his speaking engagement at the Annual Thought Leadership in Access Symposium (ATLAS) hear what the team has to say about this hot topic. How informed is the patient in their healthcare decision-making?...
#275 "Good Times"
October 28, 2015 21:00 - 20 minutes - 14.3 MBSpoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone? Listen t...
#274 Glistening Hotdogs
October 21, 2015 21:00 - 36 minutes - 25.4 MBChicklet? Gobbler? Turklet? What do you call a baby turkey? Oddly enough, in this week’s Healthcare Marketing Underground podcast our team searches for the answer. Back on track… Chris Bevelo and Chris Boyer are joined by Jackie Olson where they recap SHSMD 2015. Chris2 dive into their takeaways from this year’s SHSMD. Where they heard from a plethora of industry leaders and influencers including thee Kevin O’Leary from the infamous Shark Tank. The discussion progresses as the team delves in...
#273 "It just drives me crazy!"
October 15, 2015 08:15 - 25 minutes - 17.7 MBThis week Chris Bevolo and Chris Boyer are joined by special guest Julie Yoo, Kyruus co-founder and chief product officer. This trio kicks off the conversation by diving into the details surrounding Kyruus’ second Annual Thought Leadership on Access Symposium (ATLAS). Focusing on hot topics such as clinical impact of patient access, along with operational and financial facets of how healthcare organizations can improve their patient experience. Boyer continues the conversation noting that he...
#272 "The Phoenix"
October 12, 2015 15:30 - 40 minutes - 27.6 MBChris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shricel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also debating wh...
#271 "Apples"
October 01, 2015 15:30 - 33 minutes - 23 MBWelcome to the Healthcare Marketing Underground podcast for the week of September 27th 2015. This is episode #271, and I’m.... A forum for riffing and ranting on hot or important healthcare marketing topics, trends and ideas, with a whole lot of other noise thrown in. Attendees: Chris Bevolo, Chris Boyer, Dana Weymouth and Jared Usery Updates: Upcoming Speaking Events October 2, 2015 Utah Health Association Fall Leadership Conference, Park City, Utah (Chris Boyer speaking) October 7-9...
#270 #JoePublicRetreat
September 24, 2015 18:00 - 33 minutes - 22.9 MBWhere can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing transformat...
#269 Goofus and Gallant Take on Healthcare Advertising
September 11, 2015 16:30 - 33 minutes - 23.2 MBThis week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses...
#268 "Are you a Wino?"
August 28, 2015 21:39 - 33 minutes - 22.9 MBTitle: “Are you a Wino?” This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local...
#267-“Dating Naked?"
August 24, 2015 13:00 - 32 minutes - 22.2 MBThis week Chris Boyer hosts and is joined by Jackie Olson and Special Nashville Guest, Malea Barron (she meant Reising). They tackle a complex subject of hospital charity work and bad debt which goes deeper into the definition of not for profit and for profit hospitals. Malea gives great insight into how hospital finances work from the research done by University of San Fransisco. Chris highlights the shocking results that for profit hospitals charity care numbers are higher then not for pro...
#266 Mobilegeddon!
August 13, 2015 14:00 - 20 minutes - 14.4 MBThis week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist ...
#265 "Rivalry Week"
August 03, 2015 15:30 - 44 minutes - 30.3 MBThis week Chris Bevolo and Chris Boyer are joined by Bethany Doty, Senior Account Executive at ReviveHealth and a long-awaited appearance on the Podcast. Bethany has been a working in the Minnesota office for a few months and has been an active listener. The crew starts the show discussing college and pro rivalries but then launch into a deeper conversations on the recent Payor mergers of Aetna, Cigna and the impact this might have on hospital systems. Based on a series of three blog posts f...
#264 "Human-Centered Innovation"
July 23, 2015 11:00 - 30 minutes - 28 MBThis week Chris Boyer, Adam Meyer and Jackie Olson are joined by a very special guest, AJ Montpetit – a fellow podcaster for the Mayo Clinic Center for Innovation. AJ discusses how the Center for Innovation focuses on improving care delivery through human-centered design. In this interesting conversation, they also discuss the upcoming Transform 2015 conference, and upcoming event hosted by the Mayo Clinic that explores how people power health to redefine the dynamics of health and health ca...
#263 "Hashtags, Gay Marriage and Obamacare"
July 10, 2015 10:00 - 39 minutes - 27.1 MBThis week, it’s just the three of them: Chris Bevolo, Chris Boyer and Adam Meyer and they almost immediately dive into a heavy and opinionated discussion of the two current Supreme court decisions related to Obamacare and Gay Marriage. In between those controversial and heated discussions, they dissect Google’s experimental wrist band for medical information. Guaranteed to be go down in the annals as a must-listen episode, this show is full of heated rants about overused hashtags and the co...
#262 #normal
July 02, 2015 15:00 - 42 minutes - 29.5 MBChris Boyer hosts this week’s podcast and is joined by Adam Meyer, Dana Weymouth and the much-anticipated return of Jackie Olson! We kick off our discussion mentioning the Supreme Court decision on Obamacare, before we launch into an article that states that best brands are like shortcuts for our brains – and good branding appeals to our laziness. After that, we turn our focus once again to Chris’s favorite social media site, Instagram, and what the new upgrade means to brands using Instagr...
#261-“And my toilet is better"
June 25, 2015 12:30 - 48 minutes - 33.1 MBThis week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a very special guest: Jessica Blackburn, part of the marketing team at ReviveHealth. They launch into an in-depth conversation about personalized marketing, and how organizations are starting to embrace the use of marketing automation and CRM in developing a personal way to engage their audiences. Then, they discuss a variety of methods and practices involved with keeping up-to-date and current – with marketing, as well as oth...
#260- “Knowing is half the battle"
June 12, 2015 16:00 - 37 minutes - 25.5 MBIn this week's Healthcare Marketing Underground podcast, Chris Bevolo, Adam Meyer and Chris Boyer are joined by a special West-Coast guest...Elizabeth Musson. The group dives deep into the controversial topic of how Big Data is being used to learn more about consumers, how this knowledge can be used to personalize pricing, and how it might extend into healthcare. Then, the team turns its attention to the new way Instagram is advertising. Is Instagram advertising a game changer for this socia...
#259 Pestle Heavy
June 08, 2015 15:54 - 38 minutes - 35.5 MBThis week Chris Bevolo is back in the hosting seat and joined by Adam Meyer, Chris Boyer and Dana Weymouth. The group dives deep into a Time magazine article that introduces a new rating website that is compared to Yelp. This leads to a discussion about why hospital ratings and reviews are old news and the rationale behind these ratings sites. Then, they focus on the rise of mobile web uses and explain how accessing the internet from a desktop is not on decline but not also not growing. Fina...
#258-People still use social media?
May 27, 2015 20:45 - 37 minutes - 25.8 MBIn this week’s Healthcare Marketing Underground podcast, Chris Boyer assumes the hosting role for the first time, and is joined by Kriste Goad and Dana Weymouth in a lively discussion. Kriste, Dana and Chris critique the way Amtrak failed to engage with their social media audiences until it was too late and how Plains All American Pipeline neglected social entirely when responding to their oil spill in Santa Barbara. Why do companies of today still neglect using social media as an integral ...
#257-"Sans Kitty"
May 19, 2015 20:00 - 32 minutes - 22.2 MBThis week, Chris Bevolo is joined by ReviveHealth’s Chris Boyer and Dana Weymouth to discuss profit sharing for hospitals, Jargonpalooza and video games instead of Ritalin. Miami Herald http://www.miamiherald.com/news/state/florida/article20544015.html Inc http://www.inc.com/travis-bradberry/please-stop-saying-these-25-ridiculous-phrases-at-work.html ReviveHealth http://blog.thinkrevivehealth.com/newsroom/jargonpalooza-6-communications-takeaways-from-himss-2015 Medium https://medium....
#256-BLOMberg
May 11, 2015 17:30 - 31 minutes - 21.7 MBThis week, Chris Bevolo and Adam Meyer are joined by ReviveHealth’s newest member Chris Boyer and Dana Weymouth to discuss Impression-Based Advertising, the State of News Media and just because Game of Thrones. This Episode is full of funny moments and fun loving banter. You don't want to miss this one! Payor Survey May 19th http://info.thinkrevivehealth.com/2015-payor-survey-webinar Impression-Based Advertising: The Emperor Has No Metrics http://blog.thinkrevivehealth.com/newsroom/impre...
#255-A Scope is a Scope is a Scope.
May 04, 2015 20:30 - 23 minutes - 16 MBThis week, Chris and Adam are joined by ReviveHealth’s own Dana Weymouth to discuss the use of quality and price information in making healthcare decisions. We also discuss rant on “The Problem With Satisfied Patients,” a recent article from The Atlantic. Listen in! The Atlantic: http://www.theatlantic.com/health/archive/2015/04/the-problem-with-satisfied-patients/390684/?utm_source=btn-facebook-ctrl3 KHN: Few Consumers Are Using Quality, Price Information to Make Health Decisions http:/...
#254 - Surprise Surprise Surprise
April 27, 2015 17:00 - 37 minutes - 26.2 MBThis week, Chris and Adam are joined by none other than Chris Boyer, ReviveHealth’s new Senior Vice President of Digital.
#253 - Healthcare Marketing Underground
April 09, 2015 17:00 - 35 minutes - 33.2 MBThis week, Chris and Adam announce the new name for the podcast then dive into Chris’s column “Silo Smashing” in Healthcare Strategy Alert.
#252 - Gotta get yer dip-tet
March 13, 2015 15:05 - 43 minutes - 31 MBThis week, Chris and Adam discuss the Supreme Court and its review of the Accountable Care Act, before jumping into a discussion of a recent Harvard Business Review article and one of the greatest movies of all time, Raising Arizona.
#251 - Marketing or engagement department?
February 23, 2015 15:52 - 44 minutes - 30.8 MBThis week, Chris, Adam and Jackie talk about the rise of owned media in healthcare, "engagement" vs. "marketing," why Minneapolis rules (again!) and more.
#250 - 2015 Super Bowl Spectacular
February 04, 2015 18:53 - 57 minutes - 40.4 MBThis week, Chris, Adam and Jackie assess the ads of Super Bowl XLIX. We talk about overall trends, likes and dislikes – with plenty of opinions thrown in!
#249.5 - Breaking the law
January 28, 2015 15:09 - 36 minutes - 26.2 MBThis week, the AHMB, along with special guest, Dana Weymouth from ReviveHealth, talk about a new brand movement for MN, jaywalking, fav podcasts and more.
#249 - Banana calories
January 20, 2015 16:49 - 39 minutes - 27 MBThis week, Chris, Adam and Jackie take a look back at 2014, and it’s been a big year! They also dive into the Google’s "Year in Search" trends and more.
#SHSMD14-08 - The ReviveHealth Crew
December 30, 2014 16:28 - 15 minutes - 11.6 MBThis special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the crew from ReviveHealth, based in Nashville, Santa Barbara and Minneapolis.
#SHSMD14-07 - Carol Koenecke Grant
December 30, 2014 15:58 - 13 minutes - 10.5 MBRecorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Carol Koenecke Grant, Chief Strategy Officer for Children’s Hospital and Clinics of MN.
#SHSMD14-06 - Lori Bruss
December 30, 2014 15:43 - 5 minutes - 4.58 MBThis special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Lori Bruss, Executive Vice President for The Roberts Group.
#248 - Pleurisy
December 24, 2014 16:16 - 28 minutes - 20.6 MBShow notes coming after the holiday...
#247 - The Arrogant Healthcare Bastard Network
December 08, 2014 19:37 - 37 minutes - 26.7 MBThis week, Chris, Adam and Jackie talk Cyber Monday stats, how brands on Facebook and Twitter are struggling, a hospital doing great on Facebook and more.
#SHSMD14-05 - El Camino Hospital
November 27, 2014 13:00 - 37 minutes - 26.8 MBThis special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the marketing team from El Camino Hospital, Mountain View, CA.
#SHSMD14-04 - Megan Hassall
November 26, 2014 14:28 - 13 minutes - 10 MBThis special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Megan Hassall, Senior Marketing Manager for HealthStream.
#246 - ReviveHealth
November 14, 2014 15:12 - 21 minutes - 15.8 MBThis week, Chris Bevolo sits down with ReviveHealth CEO, Brandon Edwards, and CMO Kriste Goad to discuss ReviveHealth’s acquisition of Interval.
#245 - SHSMD revisited
October 24, 2014 16:09 - 14 minutes - 13.9 MBThis week Chris, Adam and Jackie recap SHSMD 2014 in San Diego where the AHMB broadcasted live!
#SHSMD14-03 - Chris Fenoglio
October 20, 2014 15:37 - 20 minutes - 14.9 MBThis special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Chris Fenoglio, Digital Marketing Manager for LifePoint Hospitals.
#SHSMD14-02 - Jean Hitchcock
October 20, 2014 15:31 - 11 minutes - 8.73 MBThis special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jean Hitchcock, Hitchcock Marketing & Communications.
#SHSMD14-01 - Jim Rattray
October 16, 2014 17:32 - 19 minutes - 13.1 MBThis special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jim Rattray, Executive VP at Bennett Group.