#272 "The Phoenix"
Healthcare Marketing Underground
English - October 12, 2015 15:30 - 40 minutes - 27.6 MB - ★★★★★ - 7 ratingsBusiness Health & Fitness marketing healthcare marketing hospital content marketing inbound marketing measurement roi social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Chris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shricel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also debating who’s making these decisions at the end of the day. The discussion kicks off with a focus on how mainstream media is quick to take hot topics in healthcare and share them with the masses. Tune in to hear what they have to say about the glorified "history-making" topic referred to as consumerism, more specifically, patient consumerism, and what it means to us.
The Transition From Sick Care To Well Care And The Rise Of The Patient-Consumer
http://techcrunch.com/2015/09/29/the-transition-from-sick-care-to-well-care-and-the-rise-of-the-patient-consumer/
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iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Boyer
@chrisboyer
Linked in:
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth