Healthcare Marketing Underground
301 episodes - English - Latest episode: almost 8 years ago - ★★★★★ - 7 ratingsThe Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?
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Episodes
#244 - You shall not pass
September 30, 2014 14:54 - 26 minutes - 19.1 MBThis week, Chris, Adam and Jackie talk about Interval’s new digital marketing audit tool - now available online!, how focus groups are worthless and more.
#243 - Choppy bathwater
September 24, 2014 14:24 - 36 minutes - 26.1 MBThe AHMB discuss the launch of Chris Bevolo’s new book Joe Public II, a strategic guide to digital and content marketing for healthcare marketers.
#242 - Ice Bucket
September 08, 2014 15:18 - 24 minutes - 17.4 MBThis week, Chris, Jackie and Adam talk about the SHSMD conference (we’ll be there!), our thoughts on the ALS Ice Bucket Challenge and more.
#241 - Long-winded suppository
August 20, 2014 00:00 - 26 minutes - 19.3 MBThis week, Chris, Jackie and Adam talk top doc criteria and question the value (as usual) of hospital rankings, ratings, lists and awards.
#240 - Podcasting Viagra
August 11, 2014 14:47 - 33 minutes - 23.8 MBChris, Jackie and Adam discuss that, yes, healthcare marketers will still need to market their hospitals, share a great blog post on logo feedback and more.
#239 - Combo platter
July 29, 2014 15:45 - 33 minutes - 23.9 MBThis week, Chris, Adam and Jackie talk about content marketing’s struggle to prove itself, a controversial logo unveiling and more.
#238 - The ocho
July 21, 2014 16:02 - 39 minutes - 28.2 MBThis week, Chris, Adam and Jackie discuss hospitals and payers collecting personal consumer data, and a rant about those who think the rules don’t apply.
#237 - Doing the hinky dinky
July 14, 2014 15:04 - 31 minutes - 22.5 MBThis week Chris, Adam and Jackie talk about digital marketing and the snake that eats its tail, a follow-up on humor in healthcare advertising and more.
#236 - Magic beans
July 01, 2014 03:50 - 36 minutes - 26 MBThis week, Chris, Adam and Jackie discuss the power of internet advertising, Dr. Oz’s recent controversy and much more.
#235 - Mahamba
June 23, 2014 16:11 - 20 minutes - 15.2 MBThis week, Chris, Adam and Jackie devote the podcast to discussing humor in healthcare advertising – when it can work, and when it falls flat.
#234 - Podcast about podcasting
June 10, 2014 14:16 - 44 minutes - 31.6 MBChris and Adam, with special guest Nicole Borchard from CHOC Children’s chat about podcasting, patents and if crossing your arms is good for business.
#233 - Sussudio
June 05, 2014 14:26 - 37 minutes - 26.6 MBThis week, Chris, Adam and Jackie discuss marketing automation challenges, a campaign advertising controversy, pink spoon marketing and new IOS features.
#232 - Muffin tops
May 28, 2014 13:34 - 38 minutes - 27.5 MBThis week, Adam and Jackie talk cup sizes and muffin tops (it’s healthcare related, we promise!), physician/patient emails, and Foursquare’s new app Swarm.
#231 - Knicker buncher
May 19, 2014 15:28 - 39 minutes - 27.9 MBThis week, Chris, Adam and Jackie are seeing stars as they review a survey on the top sources for online health info and discuss a sexy...kinda, video.
#230 - Haberdasher
May 12, 2014 15:52 - 48 minutes - 34.4 MBThis week, Interval, along with guest Chris Boyer from North Shore LIJ, recap a recent conference, discuss CRM, and digress into everything else.
#229 - Polemic pequeño
April 30, 2014 17:25 - 41 minutes - 29.3 MBThis week, Chris, Adam and Jackie put digital marketing into perspective, rant on mass advertising and talk TV – just like we’re good at.
#228 - Heavy on the Mayo
April 23, 2014 19:41 - 40 minutes - 28.7 MBThis week, Chris, Adam and Jackie can’t help but mention "Game of Thrones," give everyone a glimpse into the world of marketing automation and try to go easy on the Mayo.
#227 - Inyourfacerly winds
April 15, 2014 19:52 - 43 minutes - 30.9 MBThis week Chris, Jackie and Adam commend The Onion, question advertising on a major healthcare organization’s website and dig into an internet news article gone wrong.
#226 - Patient satisfaction is not overrated
April 08, 2014 15:48 - 35 minutes - 25.1 MBThis week, Chris, Adam and Jackie dismantle a doctor’s rant on patient satisfaction, discuss Google’s Knowledge Graph and address healthcare spending.
#225 - SEO through the Oculus Rift
April 02, 2014 15:51 - 32 minutes - 23.5 MBThis week, Chris, Adam and Jackie re-visit WNBA healthcare sponsorships and discuss our article with Chris Boyer on the evolution of SEO.
#224 - Thunderstruck
March 25, 2014 03:43 - 32 minutes - 23.1 MBThis week, Chris, Adam and Jackie re-visit brand loyalty, discuss the Mayo Clinic sponsorship/co-branding of the WNBA Minnesota Lynx, debate a sleazy breast cancer PSA and conclude with a discussion of... family movies?
#223 - Unintentional Walken
March 03, 2014 05:00 - 39 minutes - 27.8 MBThis week, Chris, Adam and Jackie contradict a recent article touting the death of brand loyalty and share additional thoughts on Facebook’s Paper app.
#222 - Super Bowl hangover
February 17, 2014 13:00 - 32 minutes - 23 MBThis week, Chris, Adam and Jackie follow up on the Super Bowl ad review podcast and touch on the new Paper app from Facebook.
#221 - 2014 Super Bowl ad review
February 10, 2014 13:00 - 1 hour - 43.3 MBOur annual Super Bowl ad review podcast! The best and the worst from Super Bowl 2014, with nothing to spare.
#220 - How many pens should I order?
February 03, 2014 13:00 - 42 minutes - 29.8 MBThis week we discuss re-targeting and HIPPA, a study that shows content marketing usage among marketers, the top email clients of 2013 and more.
#219 - Oh, good for you!
January 27, 2014 13:00 - 29 minutes - 21.2 MBThis week we discuss the healthcare industry’s “selfie” problem, a study that shows consumers trust traditional advertising over online and more.
#218 - Big hearts and money trees
January 20, 2014 13:00 - 38 minutes - 27.3 MBThis week Chris, Adam and Jackie discuss privacy laws and the ethics of re-targeting, the devil baby that terrorizes NYC and more.
#217 - Zeitgeists and spam handlers
January 13, 2014 13:00 - 42 minutes - 30.2 MBThis week Chris, Adam and Jackie discuss new year’s resolutions and take a look back at the top Google searches of 2013 in our annual “Google Zeitgeist” episode.
#216 - Black hole of mental suggestions
December 23, 2013 13:00 - 39 minutes - 28.2 MBThis week Chris, Adam and Jackie discuss Duck Dynasty drama, the selling of ADHD, a non-healthcare brand big into content marketing and more.
#215 - Waxer
December 16, 2013 13:00 - 31 minutes - 22.6 MBThis week Chris, Adam, Jackie and Robert discuss the good and bad of the holidays, Google Glass pranks and a study on hospital errors we have a hard time believing.
#214 - Man-gazine
December 09, 2013 13:00 - 32 minutes - 23.1 MBThis week Chris, Adam and Jackie discuss Black Friday chaos, the future of advertising, a poll highlighting internet usage and more.
Live from SHSMD13 - Session 6 - Tuesday, October 1, Noon
November 25, 2013 13:00 - 1 hour - 61.5 MBThe Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this, our final session at SHSMD13, we speak with Chris Boyer, Alex Bacchetti, JK Lloyd, Kevin Stranberg, Rob Rosenberg and Ryan Donahue.
#213 - Report on Report Cards
November 18, 2013 13:00 - 27 minutes - 19.5 MBThis week Chris and Adam are joined by Michael Pauley and Melissa Mansfield of HANYS to discuss their awesome Report on Report Cards - aimed at understanding publicly reported hospital quality measures.
#212 - Our pickle legacy
November 11, 2013 13:00 - 31 minutes - 22.7 MBThis week Chris, Adam and Jackie discuss our blog post related to native advertising, poor examples of corporate social media posts, and side note – don’t offend the audiences you are hoping to reach to bring you business.
Live from SHSMD13 - Session 5 - Tuesday, October 1, 10:30 am
November 11, 2013 13:00 - 1 hour - 43.2 MBThe Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Francine Francis, director of marketing communications and physician relations at Christus St. Michael Health System, Kellie Spellman, director of CRM at Christus St. Michael Health System and Brandon Edwards, CEO at Revive Health..
#211 - The deuce
November 04, 2013 13:00 - 30 minutes - 21.9 MBThis week Chris, Adam and Robert discuss the topic that’s on everyone’s mind – health insurance, along with a new tool that compares healthcare quality and the story of the woman who ruined Halloween.
Live from SHSMD13 - Session 4 - Monday, September 30, 5:00 pm
November 01, 2013 13:00 - 1 hour - 45.8 MBThe Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Ben Dillon, Vice President and eHealth Evangelist, Geonetric and Jeff Cowert, Principal, Barlow/McCarthy.
#210 The native advertising mandangle
October 28, 2013 13:00 - 46 minutes - 33.1 MBThis week Chris, Adam and Jackie discuss the concept of native advertising, Google’s new shared endorsements, and some hospital videos that inspired us all.
Live from SHSMD13 - Session 3 - Monday, September 30, 3:30 pm
October 21, 2013 13:00 - 49 minutes - 34.9 MBThe Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jim Rattray, Principal of Jim Rattray Strategic Marketing, Peggy Kane, Vice President of Business Development for GLC and Warren Johnson, Corporate Marketing Director at MidMichigan Health.
Live from SHSMD13 - Session 2 - Monday, September 30, 10:30 am
October 14, 2013 13:00 - 1 hour - 49.7 MBThe Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jean Hitchcock, VP, Public Affairs & Marketing, Medstar, Deb Paul, Communications & Marketing Specialist, CentraCare Health, and Ali Freezman, Inbound Marketing Consultant at @SEERinteractive.
Live from SHSMD13 - Session 1 - Sunday, September 29
October 07, 2013 13:00 - 1 hour - 62.5 MBThe Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with George Tafelski, Senior Digital Specialist for American Hospital Association and Chad Dillard, Executive Director of Marketing and Wellness, at Anne Arundel Medical Center in Annapolis, Maryland.
Live at SHSMD!
September 30, 2013 13:00 - 1 minute - 1.92 MBNo regular show this week. We’re podcasting live from SHSMD13 in Chicago! Tune in at ThinkInterval.com/live. We’ll post our live interviews along with our regular show over the next few weeks.
#209 Curing death
September 23, 2013 13:00 - 28 minutes - 20.1 MBThis week Adam, Jackie and Robert review the top destinations for medical tourism, talk about Chipotle’s new “amazing” ad, ponder Google’s new Calico venture and more.
#208 Ten-year shorts
September 16, 2013 13:00 - 29 minutes - 20.7 MBThis week Adam, Jackie and Robert discuss the Abercrombie & Fitch Emergency Room and Yahoo!’s new logo.
#207 Can’t please the rubes
September 09, 2013 13:00 - 45 minutes - 31.7 MBThis week Chris, Adam and Katie discuss a Sparksheet article on digital endeavors in healthcare. Then we rant and rave about brands in the news. We also bid a sad farewell.
#206 Glassholes
September 02, 2013 13:00 - 31 minutes - 21.8 MBThis Chris, Adam and Jackie discuss Google Glass in healthcare, ads we love, and more.
#205 Heavy metal pizza
August 26, 2013 13:00 - 36 minutes - 25.7 MBChris, Adam and Katie discuss “return on community” and link baiting, share some of our favorite websites, and more.
#204 A hairy line of men
August 19, 2013 13:00 - 36 minutes - 33.5 MBChris, Robert and Adam revisit the topic of product subscriptions, Buzzfeed’s content marketing, the battle of Weight Watchers and mobile health apps, our favorite apps, and more.
#203 SHSMD burrito
August 05, 2013 13:00 - 34 minutes - 24.2 MBChris, Robert and Jackie discuss our latest article on content marketing, Hello Flo, the Dollar Shave Club and more.
#202 King of the north
July 29, 2013 13:00 - 32 minutes - 22.8 MBAdam, Katie and Robert discuss the new Chromecast, accessibility on the web, ads we love, and more.