Healthcare Marketing Underground
301 episodes - English - Latest episode: over 7 years ago - ★★★★★ - 7 ratingsThe Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?
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Episodes
#201 Hipsters, mandolins and insidious logos
July 22, 2013 13:00 - 31 minutes - 21.6 MBChris, Adam and Jackie discuss state insurance exchange ads, why web reviewers are making up bad things, logos with hidden meanings, and more
#200 We’ll do it live!
July 15, 2013 13:00 - 50 minutes - 34.9 MBChris, Adam, Robert, Jackie and Katie take to Google Hangouts to live stream show #200. We’re joined via twitter by colleagues, listeners and former guests. Oh, and we give some stuff away!
#199 Bigger Dents
July 08, 2013 13:00 - 34 minutes - 23.7 MBChris and Adam are joined by Larry Asher, principal and creative director at Worker Bees, a healthcare marketing agency based in Seattle, WA.
#198 What’s changed?
June 24, 2013 13:00 - 30 minutes - 21 MBAdam, Katie and Robert discuss things that have changed in healthcare marketing since the first podcast, creating meaningful advertising, gauging analytics, and more.
#197 Favorite titles
June 17, 2013 13:00 - 25 minutes - 18 MBChris, Adam and Jackie list our favorite show titles of the last 200 episodes, Skinner marketing and Superformula
#196 Looking back
June 10, 2013 13:00 - 35 minutes - 24.5 MBWith special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.
#195 Appease Me
June 03, 2013 13:00 - 23 minutes - 16.2 MBAdam, Jackie and Robert cover the relaunch of the Weekly Probe, AppeaseMe, the new web app from Interval that allows doctors to create their own revolutionary ads and a creepy chiropractor commercial.
#194 This is madness
May 20, 2013 13:00 - 39 minutes - 27.3 MBChris, Katie and Adam discuss the recent controversy surrounding the release of hospital pricing information, what to do when you’re tasked with promoting a bad service line, and more.
#193 Nordy
May 13, 2013 13:00 - 30 minutes - 21.5 MBAdam, Jackie and Robert discuss Google statistics from The Forum, Adam’s recent healthcare experience and YouTube premium content and more.
#192 Cheesy gas chamber
May 06, 2013 13:00 - 23 minutes - 16.8 MBAdam, Katie and Robert discuss the controversial “Cheat Death” slogan from CaroMont Health, Taco Bell’s successful product innovation, and more.
#191 This tiny hole
April 29, 2013 13:00 - 32 minutes - 22.3 MBChris, Jackie and Katie discuss the increase of new hospital brands in the market, ads we love (or if you’re Chris - an ad you hate), and more.
#190 The new black
April 22, 2013 13:00 - 31 minutes - 22 MBChris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
#189 Dropping Doohickeys
April 15, 2013 13:00 - 33 minutes - 23.3 MBChris, Robert and Katie discuss hospital consolidation trends, innovation at Walgreens clinics, and more.
#188 Incendiaries
April 01, 2013 13:00 - 35 minutes - 24.6 MBChris, Adam and Jackie: This week we discuss a Becker’s Hospital Review article on innovative healthcare marketing, US News and World Report hospital awards and Linked In..
#187 HealthTap
March 25, 2013 13:00 - 23 minutes - 22.1 MBAdam, Robert and Katie: HealthTap’s success and impact on healthcare marketing, where people use their mobile devices most and why it matters, and more.
#186 Cruise diaper
March 18, 2013 13:00 - 40 minutes - 27.7 MBChris, Adam and Jackie discuss the change management it requires to move from promotional to healthcare content marketing, research that suggests that social media reviews indicate clinical quality, the new Netflix Facebook app, and more.
#185 Jedi mind tricks
March 11, 2013 13:00 - 36 minutes - 25.4 MBChris, Adam and Katie with special guest Jean Hitchcock: This week we discuss the changing landscape of the healthcare industry as it relates to marketing.
#184 Contaminated neighborhood
March 04, 2013 13:00 - 21 minutes - 15.2 MBAdam and Katie: Search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels.
#183 Healthcare innovators
February 25, 2013 13:00 - 34 minutes - 23.7 MBAdam, Jackie and Katie: Ten of the most innovative companies in healthcare, wellness initiatives that have experienced great results and those that come off as slimy.
#182 Remarketing, retargeting, remessaging
February 18, 2013 13:00 - 39 minutes - 27.2 MBChris, Adam and Robert: Branding and retargeting in healthcare and the potential it offers and the privacy concerns it creates, a report that defines and divides healthcare consumers into segments, and more.
#181 Getting down with Mary
February 11, 2013 13:00 - 47 minutes - 33 MBThis week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the advertisements misogynistic, the best ever, the worst ever, did they take themselves too seriously?
#180 Russian Coke
February 04, 2013 13:00 - 43 minutes - 30.3 MBWith guest Warren Johnson, we discuss the mind of today’s healthcare marketer - how marketers need to be looking at healthcare with a wider lens - and a recent MN court ruling involving online physician reviews.
#179 I’m sick of wellness
January 28, 2013 13:00 - 34 minutes - 24.1 MBThis week we discuss the positives and negatives of gamification in healthcare, rant about the outcry surrounding American Airlines new logo, and mores
#178 The power advantage
January 21, 2013 13:00 - 35 minutes - 24.5 MBRevisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass advertising, Facebook “Graph Search” - the potential and the threats it faces
#177 Who needs light switches?
January 07, 2013 13:00 - 39 minutes - 27.5 MBResponses to Chris’s Jerry Maguire memo, how 2013 will be the year of things delivered via smartphone, some of the best and worst brand identities
#176 Jerry Maguire memo
December 24, 2012 13:00 - 43 minutes - 30.2 MBChris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top Viral Ad Campaigns of 2012
#175 The 96 percent
December 17, 2012 13:00 - 28 minutes - 19.6 MBWhy WebMD is struggling - and look at some stats related to the article, the most persuasive words of content marketing and more
#174 Linked in
December 10, 2012 13:00 - 30 minutes - 21.3 MBAnnouncing our new AHMB LinkedIn group and a look at a Google’s report on the “Digital Journey to Wellness”
#173 Victoria’s Secret stampede
December 03, 2012 13:00 - 25 minutes - 17.5 MBBlack Friday, Cyber Monday and mobile’s impact on them both, successful brands should piss someone off and more
#172 Fly by night
November 26, 2012 13:00 - 26 minutes - 18.4 MBA special edition podcast featuring the ads the Interval crew both love and hate
#171 Hey Mappy
November 19, 2012 13:00 - 20 minutes - 14 MBRecapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
#170 Fireside chat
November 12, 2012 13:00 - 29 minutes - 20.6 MBA live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.
#169 Peaches & Herb
November 05, 2012 13:00 - 27 minutes - 19 MBWelcoming Robert Prevost, the new Adobe Marketing Cloud, Yelp!’s growing influence
#168 What’s your story?
October 22, 2012 13:00 - 39 minutes - 27.1 MBHealth organizations using apps to encourage healthy behaviors, what story is your brand telling
#167 Slicing the meat
October 15, 2012 13:00 - 33 minutes - 23 MBThe power of awards and rankings, fast food advertising and classic logos get makeovers
#166 Hair in the drain
October 01, 2012 13:00 - 26 minutes - 18.3 MBFacebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
#165 Turning the gender tables
September 24, 2012 13:00 - 32 minutes - 22.5 MBTravel/speaking updates, MySpace is BACK!, an extended “ads we love” segment
#164 Follow the leader?
September 17, 2012 13:00 - 37 minutes - 26.1 MBShould you ditch your website 100% for social media?, Facebook search is on the horizon and more
#163 What’s up with that?
September 10, 2012 13:00 - 29 minutes - 20.4 MBA new segment: “What up wit dat?”, when ads collide, measuring online advertising
#162 Call me maybe
September 03, 2012 13:00 - 36 minutes - 25.2 MBAn update on “Can You Sleep at Night,” visual social media is king, the largest competitors for traditional hospitals and more
#161 Brand vs. mission
August 27, 2012 13:00 - 29 minutes - 20.6 MBThis week: brand vs. mission - are they one in the same?, helping patients find references on doctors and more
#160 One-trick pony
August 20, 2012 13:00 - 28 minutes - 20 MBThis week: A few news updates then we take an in-depth look at SHSMD’s “By the Numbers” report.
#159 Get your head around it
August 13, 2012 13:00 - 38 minutes - 26.4 MBThis week: our client Inova launches their new website, SEM and brand building, “Can you sleep at night, part 2” and more.
#158 Smoke ’em if ya got ’em
July 30, 2012 13:00 - 31 minutes - 21.9 MBThis week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
#157 Schyeah
July 23, 2012 13:00 - 37 minutes - 26.1 MBThis week: Online advertising?! Blashphemy! Google and engagement, the Mayo’s Mall of America store and more
#156 Redshirts
July 09, 2012 13:00 - 28 minutes - 19.8 MBThis week: Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more
#155 I’m not dead yet
July 02, 2012 13:00 - 34 minutes - 23.6 MBThe Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
#154 Bowf-oofer
June 25, 2012 19:30 - 48 minutes - 33.3 MBA look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more
#153 Marketing Mama
June 18, 2012 19:30 - 56 minutes - 51.8 MBWith special guest Melissa Berggren we discuss The Allina Health rebranding and community wellness initiatives, our favorite social media sites and more
#152 Warby twins
June 11, 2012 19:30 - 38 minutes - 26.6 MBConsumerism in healthcare, myths about what customers really want and more