Healthcare Marketing Underground
301 episodes - English - Latest episode: almost 8 years ago - ★★★★★ - 7 ratingsThe Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?
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Episodes
Clinton's Accent and Anniston's Charm (Updated)
February 22, 2010 19:30 - 31 minutes - 21.8 MBThis week: Special guest Reed Smith, integrating social platforms into traditional websites, mobile applications in healthcare, the Cleveland Clinic and Lowe's healthcare deal
Long Duck Dong
February 08, 2010 19:00 - 31 minutes - 21.5 MBlocal doc bucks the system, If you could tell your CEO one thing, Toyota troubles, ads we love and more
February 1, 2010
February 01, 2010 19:00 - 31 minutes - 21.5 MBMedica Fit Choices changes, healthcare marketing ROI, The Brand Bubble, the new iPad and more
January 25, 2010
January 25, 2010 19:00 - 26 minutes - 18.4 MBNew Pew Internet study of seniors online, Walgreens wellness program and more
January 18, 2010
January 18, 2010 19:00 - 26 minutes - 18.4 MBMovie theater encounters, ad formats on a local news site, where we are a year later in healthcare and more
January 11, 2010
January 11, 2010 19:00 - 31 minutes - 21.8 MBBloom Health, New Year's resolutions for healthcare marketing, Deloitte consumer survey and more
January 4, 2010
January 04, 2010 19:00 - 9 minutes - 6.55 MBThis week we're rebroadcasting a special report from the Weekly Probe. Tune in next week for the first official episode of Healthcare Marketing Insights for 2010.
December 21, 2009
December 21, 2009 19:00 - 30 minutes - 21 MBThe new Maple Grove Hospital, Top five 2010 trends in Hospital Online Marketing from Christopher Boyer and more
December 14, 2009
December 14, 2009 19:00 - 27 minutes - 19 MBBuying local and acting evil, rebranding Philadelphia, social media snake oil and more
December 7, 2009
December 07, 2009 19:00 - 23 minutes - 16.2 MBMHSCN holiday party and speaker, Google Zeitgeist 2009 and more
November 17, 2009
November 17, 2009 19:00 - 30 minutes - 21 MBAds full of physicians, five-dollar footlong, mhscn holiday party
November 9, 2009
November 09, 2009 19:00 - 32 minutes - 22.4 MBThe "death" of old media, "10 Things Social Media Can't Do," ads we love and more
November 2, 2009
November 02, 2009 19:00 - 26 minutes - 18.6 MBRants on healthcare cliches, Allina partnering with Minute Clinic, the redesign of CNN.com, made-up statistics and more
October 26, 2009
October 26, 2009 19:00 - 32 minutes - 22.1 MBRecap of HealthCamp MN party and festivities, paying for free social networking and news and more
October 19, 2009
October 19, 2009 19:00 - 23 minutes - 16 MBHealthCamp MN party and agenda, Paranormal Activity and more
October 12, 2009
October 12, 2009 19:00 - 29 minutes - 20.4 MBHealthCamp MN events, click-thru's a dead metric, U.S. News and World Report rankings as a marketing strategy
October 5, 2009
October 05, 2009 19:00 - 25 minutes - 17.7 MBEMR as a competitive marketing message, HealthCampMN, Glee and more
September 28, 2009
September 28, 2009 19:00 - 25 minutes - 17.5 MBThe Montana Healthcare Association, using impressions as a measurement tool, the continued hospital award debate
September 21, 2009
September 21, 2009 19:00 - 8 minutes - 6.22 MBSpecial report from the Weekly Probe. www.weeklyprobe.com
September 14, 2009
September 14, 2009 19:00 - 27 minutes - 25.1 MBObnoxious statements in politics, the Condition H program, Twitter as a primary destination for customer comments and complaints and more.
August 31, 2009
August 31, 2009 19:00 - 30 minutes - 21.2 MBMinnesota State Fair, cause marketing - HalfTheMen.org, Andy Rutledge on RFPs, a new website showing provider reimbursement and more
August 24, 2009
August 24, 2009 19:00 - 26 minutes - 18.5 MBArt & Copy documentary, word of mouth marketing, CEO approvals and more
August 17, 2009
August 17, 2009 19:00 - 24 minutes - 16.7 MBAbove the line vs. below the line marketing, medical tourism and more.
August 10, 2009
August 10, 2009 19:00 - 29 minutes - 20.3 MBListen to the Interval team discusses another reason ROI measurement is hard, the social media benefit for smaller hospitals and more.
August 3, 2009
August 03, 2009 19:00 - 28 minutes - 19.4 MBListen to the Interval team covers very technical healthcare marketing advice, the intuitive state of marketing, ads we love and more.
July 27, 2009
July 27, 2009 19:00 - 28 minutes - 20 MBListen to the Interval team discuss whether the ease of measurement impacts the value of a marketing strategy or tactic, one take on why marketing is confused with communications in healthcare, and their recent trip to Chicago.
July 20, 2009
July 20, 2009 19:00 - 29 minutes - 20.2 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: the evolution of branding, quality as a competitive differentiator, ads we both like and dislike, and more.
July 13, 2009
July 13, 2009 19:00 - 28 minutes - 19.5 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: PEW healthcare study, USA Today on women healthcare shopping, freaky retro advertising and more.
July 6, 2009
July 06, 2009 19:00 - 25 minutes - 17.3 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: Hospitals doing great work on Facebook, the Interval Facebook experiment, what's great about healthcare, ads we love and more
June 29, 2009
June 29, 2009 19:00 - 27 minutes - 18.7 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI wars, Buyology, neuromarketing, Google daily trends: hypertensive heart disease, Billy Mays and more.
June 22, 2009
June 22, 2009 19:00 - 29 minutes - 20 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: The Mayo Clinic's presence at the Mall of America, health costs in a Texas town, Deep Thoughts by Jack Handy and more.
June 15, 2009
June 15, 2009 19:00 - 25 minutes - 17.8 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: boiling the healthcare problem down to two letters: ae, "Joe Public doesn't care about your hospital", the "hidden gem" syndrome and more.
June 8, 2009
June 08, 2009 19:00 - 29 minutes - 20.4 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: an ad we love: Dipstick Jimmy, good articles on healthcare reform, pricing and politics in healthcare and more.
June 1, 2009
June 01, 2009 19:00 - 25 minutes - 17.2 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: healthcare reform and how much a marketer needs to know, the brand book one year later, and can one Twitter too much?
May 25, 2009
May 25, 2009 19:00 - 28 minutes - 19.8 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: inbound marketing and its application in healthcare, a funky hospital website from St. Francis Health System in Greenville, South Carolina and more.
May 18, 2009
May 18, 2009 19:00 - 29 minutes - 20.4 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: Ocarina app for the iPhone, courage in healthcare marketing, patient or influencer targets, ads we love and more.
May 11, 2009
May 11, 2009 19:00 - 23 minutes - 16.4 MBListen in as the team at Interval discuss this week's hot topics in healthcare marketing. This week's podcast, designated a "No Social Media Zone," asks listeners to take the "Flush the Cliche Oath," and covers power politics with physicians and marketing and more
May 4, 2009
May 04, 2009 19:00 - 24 minutes - 22.6 MBListen in as the team at Interval, along with guest Reed Smith, discuss this week's hot topics in healthcare marketing during a live broadcast during the #hcmktg TweetChat: balance between traditional and social media, Twitter's doppler effect and more
Apr 27, 2009
April 27, 2009 19:00 - 27 minutes - 18.9 MBListen in as the team at Interval, along with guest Arik Hanson, discuss this week's hot topics in healthcare marketing: responsibility for social media in healthcare organizations, celebrity vs. patient endorsements, transparency with social media, ads we love and more
Apr 20, 2009
April 20, 2009 19:00 - 27 minutes - 18.8 MBListen in as the team at Interval, along with guest Tom Stitt, discuss this week's hot topics in healthcare marketing: hospital competition and over-supply, interactive TV and the patient experience, Tom's idea for a new book and more.
Apr 13, 2009
April 13, 2009 19:00 - 26 minutes - 18.6 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: The 4 Ps of marketing, more on ROI, April Fools joke with Verizon's brand, becoming overwhelmed with social media outlets and more.
Apr 6, 2009
April 06, 2009 19:00 - 26 minutes - 18.2 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: the struggling healthcare market in the Twin Cities, SHSMD Knowledge Community and healthcare sacred cows, RFPs, McDonald's Filet'O Fish ad take two and more.
Mar 30, 2009
April 01, 2009 19:00 - 26 minutes - 18 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: the death of traditional media, patient experience planning, worst ads of the week and more.
March 23, 2009
March 23, 2009 19:00 - 24 minutes - 16.6 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI as it relates to marketing, Facebook's new design, CMO strategy, worst ads of the week and more.
March 16, 2009
March 16, 2009 19:00 - 28 minutes - 19.7 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: managing reputation while using social networking tools, moderating user-generated content, #healthcomm Twitter chat, Pantscast and more. This week we have a special guest from North Memorial Health Care, Andy Meyer, Marketing Consultant.
March 9, 2009
March 09, 2009 19:00 - 25 minutes - 17.6 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: where to cut your marketing budgets, Facebook profile pics, rants on recent healthcare experiences and more.
March 2, 2009
March 02, 2009 19:00 - 25 minutes - 17.4 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: last week's MSHCN conference, Boston Globe article on unbalanced healthcare, Hulu, Tropicana's design debacle and more.
February 23, 2009
February 23, 2009 19:00 - 24 minutes - 16.6 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: Florida doctors' gag orders, new pepsi logo, Starbuck's as the ultimate brand example and more. Show notes are after the break.
February 12, 2009
February 16, 2009 19:00 - 25 minutes - 17.5 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: HealthLeader's Media survey, patient experience, naming, a study that validates our beliefs, video game violence and more. Show notes are after the break.
February 9, 2009
February 09, 2009 19:00 - 21 minutes - 14.5 MBListen in as the team at Interval discusses this week's hot topics in healthcare marketing: Elasticity in demand, sophistication of market, future generations and marketing, Twitter's echo-effect and more.