#262 #normal

Chris Boyer hosts this week’s podcast and is joined by Adam Meyer, Dana Weymouth and the much-anticipated return of Jackie Olson! We kick off our discussion mentioning the Supreme Court decision on Obamacare, before we launch into an article that states that best brands are like shortcuts for our brains – and good branding appeals to our laziness. After that, we turn our focus once again to Chris’s favorite social media site, Instagram, and what the new upgrade means to brands using Instagram as part of their marketing activities.

Great Brands Are Like Shortcuts

http://blog.ama.org/great-brands-are-like-shortcuts/

The best brands are like shortcuts for our brains, and if we look at the brain’s wiring, it’s hardly surprising. Brains are, after all, incredible pattern-making machines. Their ability to learn tasks and to perform them almost unconsciously is incredible. Just getting ourselves out of the door in the morning takes thousands of automatic processes. From showering to eating to driving to work, the brain applies millions of learnings, making these tasks seem easy.

This also means that our brains are unbelievably lazy. Now don’t panic: It’s actually a good thing. The brain’s laziness has been more than useful and is the reason that we’ve constantly looked to improve things throughout history. Necessity is not the mother of all invention. Laziness is. We did not need remote controls, but they certainly make life easier. You can clearly see that a lazy mindset resulted in its invention: one lazy behind and a mind desperately trying to avoid moving from its position of comfort. That is the miracle of laziness.

Instagram now lets you see what’s trending and search for photos by location

https://www.washingtonpost.com/blogs/the-switch/wp/2015/06/24/instagram-now-lets-you-see-whats-trending-and-search-for-photos-by-location/?wpisrc=nl_tech&wpmm=1

Instagram hopes two new features will make its service a little easier to use: trending tags and the option to search for photos by location.

The updated app, which rolled out to users' phones Tuesday, will let people get a quick look at the hashtags that are shaping the conversation on the service that day. A glance at Tuesday's trending tags, for example, showed that users were posting about "National Pink Day," the video game "Arkham Knight" and "Olympic Day."

POURMECOFFEE

https://twitter.com/pourmecoffee/status/614076076143329284

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