#279 Talking Turkey about Personalized Marketing

Healthcare Marketing Underground

English - November 28, 2015 05:00 - 36 minutes - 25.1 MB - ★★★★★ - 7 ratings
Business Health & Fitness marketing healthcare marketing hospital content marketing inbound marketing measurement roi social media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #278 "Take a Survey"

Next Episode: #280 A Charlie Brown Thanksgiving

This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challenges from both a patient and a healthcare professional angle. They end the podcast with a discussion of their favorite Thanksgiving dish. A must listen!

Joe Public Retreat: www.joepublicretreat.com

Tech Companies are Not to Be Trusted with Health Data: http://www.technologyreview.com/news/543536/tech-companies-are-not-trusted-with-health-data/

Leveraging Twitter For Insights on Patient Experience: http://healthleadersmedia.com/content/MAR-322368/Leveraging-Twitter-for-Insights-on-Patient-Experience

Patients OK linking social media to their EMR: http://www.reuters.com/article/2015/11/03/us-health-records-social-media-idUSKCN0SS22O20151103#EO1iTGztC59i0EDU.97