#269 Goofus and Gallant Take on Healthcare Advertising

This week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses on the relevance of wearables. The trio argues that you can’t compare hospitals to consumer products like Apple, and no amount of advertising or content will motivate people about their health decisions if it's irrelevant to their real lives. Will the combination of personalized marketing and health wearables allow marketers to deliver more relevant content and influence healthcare consumer brand loyalty? Tune in to find out.

http://marketingyourhospital.com/2015/06/01/traditional-advertising-or-digital-to-market-your-hospital-yes/

http://www.mmm-online.com/campaigns/what-wearables-can-deliver-for-marketers/article/435021/

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Boyer

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Adam:

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Dana:

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Linked In https://www.linkedin.com/in/danaweymouth