The Innovator's Mic
90 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 11 ratingsThe Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now.
From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.
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Episodes
9 - How Ada Developers Academy Is Bringing New Faces Into The Fold
December 17, 2021 07:00 - 33 minutes - 45.5 MBAda Developers Academy seeks to change a lack of diversity in tech by creating a learning platform that trains women and gender-expansive people to enter the industry and reach their goals. Students can come to hold jobs with tech giants like Amazon, Google and Microsoft after just one year, most of them witnessing life changing salary increases. In this episode Jodi Petrie, March EVP, and Lauren Sato, CEO of Ada, discussed the reality of the tech world today and how Ada is playing a ...
8 - Listen Up! Your Audience is Speaking
October 20, 2021 06:00 - 21 minutes - 30 MBBrands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences - if brands pay attention, they can learn more about their audiences and connect more deeply. In this episode Zorina Akhund, Social Media Associate at March, spoke with Nicole Tabak, Community and Content Manager at Own Up, about how brands can benefit from social listening and achieve success through a ...
7 - March and Walker Sands Form People-First Agency
August 18, 2021 16:00 - 23 minutes - 32.3 MBBig news! We've been acquired by Walker Sands, a full-service, award-winning integrated marketing agency based in Chicago. We wanted all of you to hear why we’re so excited about this partnership straight from the source – which is why we’ve invited Mike Santoro, CEO of Walker Sands, to join our co-founders, CEO Martin Jones and President Cheryl Gale, on today’s podcast.
6 - Virtual Healthcare at Home on the Rise
June 08, 2021 06:00 - 12 minutes - 17.5 MBHealthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery. Marchers Kelsey Johnson, Account Supervisor, and Regan Schiappa, Account Coordinator, discussed how innovation has taken at-home health tech from a possibility to the expectation.
5 - Three PR Pros Look Back on One Year Amidst COVID-19
March 23, 2021 01:19 - 35 minutes - 48.2 MBJust over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans. March Senior Account Executive, Tom Korolyshun, spoke with three March account leads about how objectives evolved and strategies shifted under unknown and constantly changing circumstances. The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, ...
4 - Reimagining Work with Accessibility & Inclusivity in Mind
March 11, 2021 07:30 - 26 minutes - 36.7 MBSena Pottackal shares her experience as a legally blind woman navigating opportunities in the PR & comms industry. She talked about what it's like to lobby employers to reimagine workplace roles with more accessibility and inclusivity in mind, what’s missing from today’s industry conversations around inclusion, and what PR leaders and hiring managers need to know about in order to make accessibility more of a priority.
3 - Reflections on a Year of Virtual Events
February 18, 2021 07:00 - 17 minutes - 23.7 MBComing up on one year of a mostly virtual world, we're talking about how the virtual events have become the norm and show no signs of slowing down. March Account Director Hailey Melamut spoke with Samantha Powers, Account Supervisor, and Janabeth Ward, Senior Account Executive, to talk about how they're working with clients to navigate this new landscape - both tapping into industry conferences that have moved online, and reimagining clients' own user conferences and events for virtual f...
2 - 'Race After Technology': Breaking Down the New Jim Code
February 11, 2021 07:00 - 21 minutes - 29.6 MBIn the spirit of Black History Month, today we're talking about our latest Overbooked Book Club choice – Race After Technology, Marchers Zorina Akhund and Franki Darnold take us through a brief background on the book’s author, Ruha Benjamin and her achievements as a writer and professor. They also cover few major themes of the book – including, how racism is deeply engrained in technology, Benjamin’s coined phrase: “The New Jim Code,” and how discriminatory design impacts the way we inter...
1 - What's on Tap for 2021
February 04, 2021 14:00 - 49 minutes - 67.7 MBOver the past year we’ve been thinking about how to refocus our podcast approach. Now more than ever, we want to hear from those powering our Innovation Inside Out mantra. That’s why we’re more committed than ever to passing the mic to the incredible minds rethinking the future and the communicators who work to shape their stories. Hearing more voices, with unique perspectives, to get a better understanding of the innovators behind the innovation. Welcome to The Innovator’s Mic. We’re kick...
March Celebrates and Reflects on 15 Years with CEO Martin Jones
December 14, 2020 12:00 - 26 minutes - 36.5 MBWe’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency. To mark the occasion, we're taking a moment to not only reflect on these past 15 years, but also think about what the next 15 could look like. Who better to do so than our co-founders Cheryl Gale and Martin Jones? Martin’s up this week, covering COVID-19 and the PR industry, what clients want from agencies right now, and PR’s role in mitigating misinformation.
80 - March Celebrates and Reflects on 15 Years with CEO Martin Jones
December 14, 2020 12:00 - 26 minutes - 36.5 MBWe’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency. To mark the occasion, we're taking a moment to not only reflect on these past 15 years, but also think about what the next 15 could look like. Who better to do so than our co-founders Cheryl Gale and Martin Jones? Martin’s up this week, covering COVID-19 and the PR industry, what clients want from agencies right now, and PR’s role in mitigating misinformation.
79 - Samantha Mayowa Shares How PR Leaders Can Build Diversity Through Inclusivity
November 12, 2020 00:55 - 30 minutes - 42.5 MBCheryl Gale, President of March, chatted with Samantha Mayowa, Head of Global Communications at VMware Carbon Black. Cheryl and Samantha talked about how much headspace PR leaders have dedicated to DEI up to now, specifically in Boston where the PR scene remains predominantly white despite a diverse talent pool available. Samantha also shared ways that these PR pros can expand their reach to give more people a seat at the table, as well as advice for candidates with unique backgrounds frustr...
78 - Wellness Tech PR & Influencer Marketing, with Olivia DeJesse of Headspace
September 17, 2020 19:03 - 45 minutes - 62.1 MBMental health has taken a more prominent space in the public consciousness, especially in light of the pandemic. Headspace, a global leader in mindfulness through its app and online content offerings, is one of many apps folks are turning to during these times. The company even launched free services and offerings to users in response to COVID. On today's episode Olivia DeJesse, Senior PR Associate at Headspace, covers the ins and outs of wellness tech PR. We discuss how the market is grow...
77 - Heather Gadonniex on Impact, Product Marketing, and Ethics in AI
August 31, 2020 07:00 - 52 minutes - 72 MBArtificial intelligence is a technology that shows a lot of promise but it's also one that brings up a lot of ethical questions around data privacy, transparency, bias, and more. As VP of Marketing and Strategic Partnerships at Samasource, Heather Gadonniex has a lot of perspective on these issues. Today, Samasource is an impact-driven for-profit tech company. Heather’s professional background – and Samasource’s founding story – both sit at the intersections of impact and growth. Heather s...
76 - 'Girl Decoded' on Humanity, Diversity and Opportunities in Tech
August 10, 2020 07:00 - 53 minutes - 73.6 MBHow can something as cold and calculating as a computer actually make people feel more connected to each other? The new memoir from Affectiva CEO and founder Rana el Kaliouby talks about her personal mission to humanize technology before it dehumanizes us. The book is called Girl Decoded and it was the selection for the latest installment Overbooked, the March book club. Hailey Melamut and Janabeth Ward join the show today to discuss its most important themes, including the mission to m...
75 - Making Nutrition Tech Accessible, with Sandy Purewal of Superfied
June 11, 2020 07:00 - 38 minutes - 52.4 MBMany of us know that we should probably be eating better. But sometimes good information on nutrition feels hard to come by and even harder to follow - especially for those who don't have easy access to affordable food or knowledge. Sandy Purewal, a former PR professional turned well tech entrepreneur, is the founder of Superfied. His goal is to make everyone self-sufficient in their everyday wellbeing by changing the way they think about food - what they eat, how they eat, when they eat -...
74 - Book Marketing 101: Behind the Scenes of the 'Girl Decoded' Launch
May 28, 2020 07:00 - 49 minutes - 68.3 MBThe team here at March has been reading Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, the memoir by March client, and Affectiva CEO Rana el Kaliouby, along with co-author Carol Colman. On today's podcast, March Account Supervisor Hailey Melamut discusses her unique role as the book launch manager, which placed her in the middle of the book publishing, distribution, and promotional process. It's a behind the scenes look at what g...
73 - PRSA Chair T. Garland Stansell: PR as the Brand's Conscience
May 07, 2020 07:30 - 37 minutes - 51.2 MBFor many people around the country, we're approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that's no different for the public relations industry. Marketers, PR pros, and communicators have had to navigate a new reality where news coverage is so focused on the medical, economic, and social impacts of the virus. It's really hard to talk about anything without also talking about the coronavirus, which means br...
72 - Trust, Bias and COVID-19: Cision's Seth Gilpin on 2020 State of the Media Report
April 23, 2020 07:00 - 41 minutes - 56.4 MBThese were already turbulent times for journalism, and that was before a global pandemic put issues like trust, bias, and the impact of digital technology into even sharper focus. Cision has published its 2020 State of the Media Survey. They received more than 3,000 responses from journalists in print, broadcast, digital, and social media across 15 countries. The results paint a picture of an industry that is coping with new and familiar challenges in the wake of COVID-19 but also shows si...
71 - How PR and Media Are Working Together in Tough Times
April 03, 2020 16:17 - 37 minutes - 52.2 MBTech media expert Sam Whitmore has been producing in-depth coverage of the impact of the coronavirus pandemic on the tech media. You can read all of his coverage over at mediasurvey.com. Today he joins the show to tell us how the tech media is handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters. March Vice President Kelly O'Brien covers the PR and brand side of the equation. What are some of the dos and don’ts around engaging jo...
70 - The power of visual storytelling in marketing and communications
March 23, 2020 07:00 - 40 minutes - 56.2 MBIt's an old trope, but there's a reason why people say "a picture is worth a thousand words." Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive than text alone. Shlomi Ron, CEO of Visual Storytelling Institute, understands the power of visual storytelling. He turned his passion for Italian cinema into an agency that works with clients to help them harness the effectiveness of visual media. On ...
69 - Remote Video Ideas with Owen Mack of Cobrandit
March 18, 2020 19:00 - 31 minutes - 43.2 MBLooking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you’ll need to improve the visual and audio quality of your online meetings, turn PowerPoint presentations into engaging video, repurpose existing video assets, and start producing your own live streams. For more virtual marketing ideas and tips, check out re...
68 - Making Wellness Tech Work, With the Founders of FitGenie
March 04, 2020 08:00 - 35 minutes - 49.3 MBWellness tech is a hot trend, and consumers today are trying more apps that promise to help them live longer, look great, and feel better, too. But is all of this technology and innovation actually making us healthier and making our lives better? March's recent consumer survey - part of the Year of Smart Living - examined the impact of technology on health and wellness, and the role of marketers and brands that want to convince consumers that they’re making the right choices. To learn mo...
67 - 'Talking to Strangers': Trust and Transparency in Brand Comms
January 14, 2020 08:00 - 40 minutes - 55 MBHow do misunderstandings happen? What actually went wrong when someone didn’t pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these days it’s happening to a lot of brands, too, who find themselves facing consequences as a result. A new bestseller from Malcolm Gladwell tackles the challenges of communication. His book is called “Talking to Strangers: What We Should Know about the Pe...
66 - International Comms and PR with Pete Hendrick of Octopus Group
December 19, 2019 08:00 - 35 minutes - 49.3 MBBrands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of ION, a global network of more than 40 agencies in countries around the world. It was launched by Octopus Group, a UK-based agency, and on this episode, Octopus Group co-founder Pe...
65 - The Company You Keep
November 21, 2019 08:00 - 40 minutes - 55.2 MBAs the old saying goes, you are judged by the company you keep. That's true for many businesses today, including PR agencies. Those companies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. March founders Martin Jones and Cheryl Gale discuss this issue through the lens of PR agencies. Should agencies move on from a client if their employees aren't comfortable with it? And how much of a say should employees have in the work t...
64 - Lessons in Corporate Event Planning from the Affectiva Summit
November 05, 2019 08:00 - 43 minutes - 60.3 MBIn October 2019, March supported our client Affectiva at their third Emotion AI summit, which explored a human-centric approach to AI with leaders from across the industry. In this episode, we talk with Affectiva Events Manager Ashleen Bershad and March Account Supervisor Hailey Melamut to discuss the ins and outs of corporate event planning. They share tips on how to stay on-schedule and on-budget, maximize your event ROI with content, and talk about the pivotal role PR and comms agency can...
63 - 'The Moment of Lift' and Empowering Women in PR
October 07, 2019 07:00 - 30 minutes - 41.8 MBA new bestseller from philanthropist and entrepreneur Melinda Gates tackles issues of gender equality and women's empowermnet. Her book "The Moment of Lift: How Empowering Women Changes the World," proposes that if you want to lift an entire society - all genders - you need to invest in women. On this episode of Hacks and Flacks, Account Supervisor Kylle Sullivan and Senior Account Executive Bill Moody recap the major themes from the book and also discuss the issue of gender equality throu...
62 - Link building and PR: Applying SEO Strategy to PR Outreach
September 26, 2019 07:00 - 32 minutes - 44.9 MBLink building - the practice of securing backlinks to your website from other sites that have more authority - is a classic SEO practice. But it's typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it, and should they be more involved? After all, when done well, the practice of link building mirrors the day-to-day of many PR pros. It involves research, outreach, and relationship building. And, backlinks from news sites offer...
61 - Planning An Effective Content Strategy for Events
August 28, 2019 16:18 - 34 minutes - 47 MBGoing to a trade show? Putting on your first corporate event? Well, then you must have a well-thought content strategy already planned out... right? If the answer is no, this podcast is for you. We talk to content marketing expert Robert Rose, Chief Strategy Officer at The Content Advisory, to get his tips on how to plan and execute on an effective content strategy for events. As he explains, most companies don't leverage their events for the ongoing content that they can provide. He's got...
60 - GasBuddy's Mike DiLorenzo on Brand Villains and Heroes
August 01, 2019 07:00 - 34 minutes - 47 MBSummertime is the season for beach trips and blockbusters. It's also one of the busiest times of the marketing year for GasBuddy, the leading provider of real-time gas prices on mobile and the web. On this week's Hacks and Flacks we ask GasBuddy CMO Mike DiLorenzo how his team leverages seasonality in their marketing strategy. He also talks data-driven PR and marketing, and the benefit of having a clearly defined "brand villian" to position your company against in the minds of consumers. s...
59 - 'Bad Blood': PR in the Age of Hype
June 27, 2019 15:19 - 38 minutes - 53.2 MBThe story behind Theranos became a media sensation, with books, podcasts, documentaries and, soon, a movie all charting the highs and lows of the much-hyped health tech “unicorn” that falsely promised to change the way blood is tested. But on this episode, March's Rebecca Ferrick and Angelica Bishop explain why Theranos also offers a cautionary tale for journalists, PR, and marketing pros about the line between hype and deception. We're covering Bad Blood: Secrets and Lies in a Silicon Val...
58 - The Wellness Tech Movement: What PR and Marketing Pros Need to Know
June 10, 2019 18:47 - 36 minutes - 49.4 MBThe wellness tech industry encompasses much more than fitness bands and apps. There's lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week's Hacks and Flacks we talk to March's resident wellness tech experts, Kalyn Schieffer and Kelsey Johnson, to understand how this industry is evolving and the things tech PR and marketing professionals need to know to help well-tech brands tell their st...
57 - Brews and Blogs at Bone Up Brewing Company
May 02, 2019 18:20 - 28 minutes - 38.8 MBThe principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell talked to Liz and Jared Kiraly, the owners of Bone Up Brewing Company in Everett, Massachusetts. They tell the story behind Bone Up, their quirky mascot Horatio, and how Liz applied her design and marketing background toward creati...
56 - Chris Penn on Data Science for Marketing and Public Relations
April 17, 2019 20:59 - 31 minutes - 43.8 MBChris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and machine learning for marketing, the connection between SEO and PR, and he provides some definitive answers on some of our team's lingering PR and marketing questions - like what's the rule around duplicate content and keyword densi...
55 - 'Conversational Marketing' and Treating People Like People
March 28, 2019 04:00 - 21 minutes - 29.9 MBMarch's Kelly O'Brien and Alex Jafarzadeh chop it up over Conversational Marketing, the new release from Drift's David Cancel & Dave Gerhardt and the first selection of Overbooked, the new March book club. Alex and Kelly talk about the lessons that PR professionals and marketers can learn from the book, including insights on customer loyalty and why it's important to market like you're an actual human being. Plus, we feature bonus audio from Dave Gerhardt's recent appearance at the March I...
54 - On the MIC with Drift, Lola.com and Notarize
March 13, 2019 21:25 - 35 minutes - 48.7 MBTrue to our credo - "Innovation Inside Out" - March has launched a series of events called the March Innovators Collective (MIC). Our first event was held in early March (appropriate), and where EVP Jodi Petrie hosted a panel discussion with three Boston marketing luminaries: Jeanne Hopkins of Lola.com, Jessica Meher of Notarize, and Dave Gerhardt of Drift. The conversation covered a lot of ground: what's in the DNA of a good marketer? What marketing trends need to go away? How can brands ...
53 - The Art and Science of Influencer Marketing
January 16, 2019 20:29 - 25 minutes - 34.4 MBThe concept of influencer marketing is nothing new, but it's been in the news a lot lately. And brands are more interested than ever in partnerships for sales, awareness or engagement campaigns. In this episode, we tackle influencer marketing from several different angles. First, we interview Jess Ann Kirby, an influencer who has worked directly with brands, to find out how this works as a content creator. You can follow Jess Ann Kirby at her website www.jessannkirby.com and podcast Cozy R...
52 - Creative Stories, Told Creatively
December 20, 2018 17:48 - 24 minutes - 34.3 MBWhen most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means businesses of all kinds have to find creative ways to tell compelling stories to buyers. Diana Marszalek, senior reporter at The Holmes Report, just finished a series of articles on this topic, and she tells us what she heard from brands and agenci...
51 - The Problem with Podcast Discovery
November 08, 2018 05:00 - 32 minutes - 44.9 MBOn this week's Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which fraudsters are gaming the Apple Podcasts charts to make their shows appear more popular than they really are, and why that's making things harder for podcast listeners. subscribe to podcast iTunes Stitcher Spotify Google Play
50 - Living the Brand
October 15, 2018 13:50 - 38 minutes - 52.4 MBOn this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process our agency went through to re-imagine our own brand, with lessons for companies like yours. LINKS: Follow March Communications on Twitter:@MarchComms Visit our blog: MarchComms.com/blog Subscribe to Hacks and Flacks on iT...
49 - Every Minute Counts
July 31, 2018 14:34 - 33 minutes - 34.2 MBBlogging is a crowded world, and it's getting harder than ever to drive organic traffic from social and search to a website. So it's no surprise that newsletters and podcasts are gaining in popularity as publishers and businesses look for ways to reach consistent audiences. In this episode of Hacks and Flacks, we talk to Tyler Morin, co-founder of The Water Coolest, a daily email newsletter and podcast that covers financial news. We ask Tyler about making the move from blogging to running ...
48 - Make It Something I Can Understand
May 23, 2018 16:37 - 32 minutes - 32.6 MBLocal TV news can be a great venue to tell a company's local story if you know how to reach the right person with the right pitch. In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast media. Marshall offers a primer on the dynamics and structure of a broadcast TV newsroom, explains how stories are typically evaluated for air, and deconstructs the TV broadcast so yo...
47 - Play for the Long Term
April 05, 2018 17:11 - 43 minutes - 42.9 MBIn an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR+, covers her path to becoming one of PR's top leaders, from her beginnings in ad copywriting, to her stops at agencies in Washington, D.C., and Boston, to her in-house experience at Hasbro. They also talk about why PR is growing in importance as CEOs because more conscious and concerned about their own reputation, and the reputations of their brands. And they discuss the value of relationshi...
46 - Mai Tais and Meditation on International Women's Day
March 08, 2018 08:00 - 55 minutes - 51.6 MBMarch 8 is International's Women Day, and in recognition, we recorded a fun and insightful roundtable chat between March Director of Digital Services Caroline Black, Managing Director Cheryl Gale and Executive Vice President Jodi Petrie. They talk about navigating their careers in PR, covering the challenge of juggling work and life responsibilities, the journey to find confidence in the workplace, and the importance for young women to make sure their voices are heard. They also touch on cre...
45 - Hey Google, Boil My Water
January 23, 2018 08:00 - 35 minutes - 37.5 MBCES 2018 is history, and March Senior Account Executive Alex Jafarzadeh has a full report from Las Vegas. He tells us why this year's event was the "voice-controlled CES" and why, of all the major technology players in that space, Google was the biggest winner at the show. We also talk about brands that made the wrong kind of impact and thus found themselves caught up in the sometimes-cynical coverage that surrounds CES every year. Alex offers advice for businesses that are thinking about ...
44 - Inbound 2017: The After School Special
September 29, 2017 15:02 - 34 minutes - 37.6 MBInbound 2017, the annual marketing conference here in Boston, has officially wrapped up. March sent several team members to the show, including Content Manager Andrew Grzywacz, who wrote a blog post (http://bit.ly/2xLoEN0) summarizing his top content takeaways from the show. Now Andrew's on Hacks and Flacks to share more thoughts from the event, including the science behind how stories stick in the human mind, tips on sourcing content ideas from Reddit, and insight into the future of podca...
43 - Get a Good Bugle
July 28, 2017 07:00 - 39 minutes - 40.2 MBTwo years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing. Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won't be able to follow suit with similar initiatives. We also discuss: the future of Facebook Live the art form of content distribution versus the over-fo...
42 - Doing One Thing Really Well
July 14, 2017 07:00 - 41 minutes - 40.5 MBTUGG Boston helps early stage, experimental nonprofits in the city earn funding and build their networks through multiple events and resources. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities. On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest ...
41 - Do You Know How to Make a Media List?
June 30, 2017 07:00 - 39 minutes - 39.5 MBRecruitment and hiring are cornerstones of any growing business. Whether you're developing an agency from the ground up or looking to bring fresh talent into an established organization, it's important to find people with the right skills and attitude to push your business forward. In building our agency, March co-founder Cheryl Gale and Vice President Liz Swenton Hosman have frequently tweaked their recruitment approach and philosophy in order to find and attract the right talent. In thi...