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71 - How PR and Media Are Working Together in Tough Times
The Innovator's Mic
English - April 03, 2020 16:17 - 37 minutes - 52.2 MB - ★★★★★ - 11 ratingsBusiness News Tech News media marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 70 - The power of visual storytelling in marketing and communications
Tech media expert Sam Whitmore has been producing in-depth coverage of the impact of the coronavirus pandemic on the tech media. You can read all of his coverage over at mediasurvey.com. Today he joins the show to tell us how the tech media is handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters.
March Vice President Kelly O'Brien covers the PR and brand side of the equation. What are some of the dos and don’ts around engaging journalists, which brands are rising to the occasion during this tense time, and how will this all shake out in the long run for our industries?