60 - GasBuddy's Mike DiLorenzo on Brand Villains and Heroes

Summertime is the season for beach trips and blockbusters. It's also one of the busiest times of the marketing year for GasBuddy, the leading provider of real-time gas prices on mobile and the web. On this week's Hacks and Flacks we ask GasBuddy CMO Mike DiLorenzo how his team leverages seasonality in their marketing strategy. He also talks data-driven PR and marketing, and the benefit of having a clearly defined "brand villian" to position your company against in the minds of consumers.