48 - Make It Something I Can Understand

Local TV news can be a great venue to tell a company's local story if you know how to reach the right person with the right pitch. In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast media.

Marshall offers a primer on the dynamics and structure of a broadcast TV newsroom, explains how stories are typically evaluated for air, and deconstructs the TV broadcast so you can figure out where in the nightly news show your story might have a fit. He also explains the best time to pitch a local station, the criteria for what makes a good story for television, and his PR pet peeves.

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