50 - Living the Brand
The Innovator's Mic
English - October 15, 2018 13:50 - 38 minutes - 52.4 MB - ★★★★★ - 11 ratingsBusiness News Tech News media marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process our agency went through to re-imagine our own brand, with lessons for companies like yours.
LINKS:
Follow March Communications on Twitter:@MarchComms Visit our blog: MarchComms.com/blogSubscribe to Hacks and Flacks on iTunes, Stitcher, Spotify, or Google Play today.
On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process our agency went through to re-imagine our own brand, with lessons for companies like yours.
LINKS:
Follow March Communications on Twitter:@MarchComms Visit our blog: MarchComms.com/blogSubscribe to Hacks and Flacks on iTunes, Stitcher, Spotify, or Google Play today.