![The Innovator's Mic artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts123/v4/23/b9/db/23b9db76-e450-dfb1-4e04-1180509b0eb5/mza_6466781806764422755.jpg/100x100bb.jpg)
57 - Brews and Blogs at Bone Up Brewing Company
The Innovator's Mic
English - May 02, 2019 18:20 - 28 minutes - 38.8 MB - ★★★★★ - 11 ratingsBusiness News Tech News media marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 56 - Chris Penn on Data Science for Marketing and Public Relations
The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell talked to Liz and Jared Kiraly, the owners of Bone Up Brewing Company in Everett, Massachusetts. They tell the story behind Bone Up, their quirky mascot Horatio, and how Liz applied her design and marketing background toward creating a fun, social beer brand.
Subscribe to Bone Up's blog at boneup.beer/blog
subscribe to hacks and flacks Apple Podcasts Stitcher Spotify Google Podcast Overcast