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56 - Chris Penn on Data Science for Marketing and Public Relations
The Innovator's Mic
English - April 17, 2019 20:59 - 31 minutes - 43.8 MB - ★★★★★ - 11 ratingsBusiness News Tech News media marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 55 - 'Conversational Marketing' and Treating People Like People
Next Episode: 57 - Brews and Blogs at Bone Up Brewing Company
Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and machine learning for marketing, the connection between SEO and PR, and he provides some definitive answers on some of our team's lingering PR and marketing questions - like what's the rule around duplicate content and keyword density?
links Check out Chris's latest book, AI for Marketers (Second Edition) at AIforMarketersBook.com Find free courses from Google Analytics and HubSpot Find free statistics courses on MIT OpenCourseWare subscribe to Hacks and Flacks Apple Podcasts Stitcher Spotify Google Podcast Overcast