58 - The Wellness Tech Movement: What PR and Marketing Pros Need to Know
The Innovator's Mic
English - June 10, 2019 18:47 - 36 minutes - 49.4 MB - ★★★★★ - 11 ratingsBusiness News Tech News media marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 57 - Brews and Blogs at Bone Up Brewing Company
Next Episode: 59 - 'Bad Blood': PR in the Age of Hype
The wellness tech industry encompasses much more than fitness bands and apps. There's lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week's Hacks and Flacks we talk to March's resident wellness tech experts, Kalyn Schieffer and Kelsey Johnson, to understand how this industry is evolving and the things tech PR and marketing professionals need to know to help well-tech brands tell their story.
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