Metrics & Chill - Predictable Growth for B2B

BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more.

BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn: How Adam's agency employs benchmarks to measure their performance against other leading HubSpot partners His agency's marketing and sales tactics Managing different team membe...

BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational ne...

BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche. Links: Follow Joe Check out Gorilla 76

155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you. Links Follow Mason Book a call with Scrappy ABM

154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links Follow Rachel Try ChartMogul

BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts. Links: Follow James Robert Lay Visit Digital Growth Institute

BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links: Sakas & Company Follow Karl

BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year. Links Follow Lauren on LinkedIn Visit Coastal Consulting

153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later. Links Follow Kevin Hire Kevin (or learn more)

152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.

Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.

151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing,  data-driven RevOps, and agile demand generation. Links Hire Shape&Scale Follow Pasha

150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together. Links Follow Kyle Visit Jellyfish

149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase. Links: Follow Casey Try ActiveCampaign

BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company. Links Explore Databox Benchmarks Follow Jen Learn more about SmartBug

148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business. Links Follow Blake Hire Blake

Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies. Links: Follow Doug Lift Enablement The HubSopt benchmark group

147: Finding Your Best Customers (w/ Mary Keough)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year. Links Follow Mary Map My Customers

146: Collaborative Growth (w/ Pete Caputa, Databox)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a better way to do marketing and sales, by partnering with your target customers. Links: Create your own private benchmark group Read the "Collaborative Growth" article

145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for al...

144: How to Reduce Churn (w/ Asia Orangio, DemandMaven)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a step-by-step strategy you can use to reduce churn at your B2B company.

Shorts: How to Drive Efficient Growth (in 3 min)

143: How to Drive Efficient Growth (w/ Brad Rosen, Sales Assembly)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn steps you can take to increase revenue and grow more efficiently. 

BTB: YouTube For B2B (w/ Sam Oh, Ahrefs)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more View YouTube benchmarks for B2B here Check out Ahrefs' YouTube channel

Shorts: Building A Demand-Focused Company (in 3 min)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.

142: Building A Demand-Focused Company (w/ Prashant Kaw, Helmur)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.

Shorts: Driving Predictable Demand (in 3 min)

141: Driving Predictable Demand (w/ John Short)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to drive more predictable demand by identifying who your best customers are.

Shorts: Stopping Revenue Leaks (in 3 min)

140: Stopping Revenue Leaks (w/ Sean Burke, Prometric)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them.

Shorts: Drawing Insights From Your Customer's Journey (in 3 min)

139: Drawing Insights From Your Customer's Journey (w/ Sam Bowley)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, even if you don’t have one on your team. Sam Bowley, an experienced Rev Ops executive, shares how B2B leaders can do this.

Announcement: We're Making The Show Even Better (w/ Your Help!)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Fill out the form here to let us know how we can make the podcast more valuable for you!

Shorts: Building Trust By Answering Questions (in 3 min)

138: Building Trust By Answering Questions (w/ Marcus Sheridan)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers' objections, questions, and concerns, in order to build trust and increase sales.

BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you write about, and more. Links Mailchimp Benchmark data The Sauce newsletter Follow Tara

137: Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning.

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high-intent prospects could see a great ROI on search ads. So I sat down with Google Ads expert Silvio Perez to ask: who are the best for...

136: Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors. Gaetano is a growth advisor to top B2B companies like Gong, Cognism, Workvivo, Aura, Pipedrive, Nextiva. He has 8+ years of demand gen leadership for high-growth SaaS companies, with e...

BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can they run profitable ads for just $3k/mo?” Links View the benchmark data Follow JD Hire Impactable

135: Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money.

134: Building A Brand Media Arm (w/ Mark Jung, Nextiva)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Nextiva's Mark Jung drives predictable growth by finding his brand's white space, building a media arm to communicate it, and being different - not better.

133: Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR.

132: Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel.

131: Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Frank Rocchio implemented a new framework to help the team at Lone Fir Creative better understand how to troubleshoot and hit their growth goals.

BTB: How Do You Build A Top Performing Agency? (w/ Bob Ruffolo, IMPACT)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Bob Ruffalo was able to grow IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership, into a $12m firm that's in the top 93rd-100th percentile of his agency peers.

130: Tactical Ideas to Drive Growth (w/ Ryan O'Hara, Request For Meeting)

Learn how Ryan O'Hara uses data to validate product ideas, and double down on the marketing channels there are already working.

129: Hit Your Best Quarter Ever By Adding Leading Activities (w/ Brandon Powell, HatchWorks)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Do you have trouble setting goals at your company? Or that you don't have any real control over hitting them? Learn how Brandon Powell (CEO of HatchWorks) implemented a new goal-setting process to lead his team to their best quarter ever.

128: Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform the growth of your business.