Metrics & Chill - Predictable Growth for B2B artwork

145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

Metrics & Chill - Predictable Growth for B2B

English - July 19, 2023 09:00 - 35 minutes - 32.3 MB - ★★★★★ - 31 ratings
Marketing Business b2b gtm predictable growth marketing sales rev ops pipeline small business metrics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 144: How to Reduce Churn (w/ Asia Orangio, DemandMaven)
Next Episode: 146: Collaborative Growth (w/ Pete Caputa, Databox)

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In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.