BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
Metrics & Chill - Predictable Growth for B2B
English - April 26, 2023 09:00 - 37 minutes - 34.3 MB - ★★★★★ - 31 ratingsMarketing Business b2b gtm predictable growth marketing sales rev ops pipeline small business metrics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 136: Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)
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Try Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOur benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high-intent prospects could see a great ROI on search ads. So I sat down with Google Ads expert Silvio Perez to ask: who are the best for? How can you know if you'll get a good ROI? And what are the factors that make them successful or unsuccessful?
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View the benchmark dataFollow Silvio