Good Morning, Market
97 episodes - English - Latest episode: 3 days ago - ★★★★★ - 6 ratingsThe market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
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Episodes
The Destruction of Your Brand w/ Sean Fox
April 22, 2024 08:45 - 55 minutes - 50.5 MBSean Fox, Founder and Head of Creative & Strategy at Pioneer Design, has been in corporate branding and design for over a decade. In 2024, he foresees the decay of brand power and relevancy. Why? Join Phillip as he and Sean discuss the trends, fads, and technologies which will consume brands just like yours...and how you can choose the path of high-quality authenticity in contrast. Discover Pioneer Design: https://madebypioneer.com/ Learn more about Sol Insights: solinsights.com...
The Three Business Authors Who Changed My Business Forever
April 15, 2024 08:45 - 54 minutes - 50.2 MBThis episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview. This connection opened the door to Peter Fader's enlightening perspectives on customer centricity and Alex Hormozi's strategies in "The $100M Leads." Each author's unique ...
Weaving Success: Maria Gallo's Textile Triumph
April 08, 2024 08:45 - 34 minutes - 31.2 MBIn this insightful episode of Good Morning, Market, join us as we explore the fabric of success with Maria Gallo, the mastermind behind Measure. Delve into the origins and groundbreaking strategies of Measure, a company that's redefining the textile industry through innovative trend forecasting and a unique blend of intuition and data. Maria shares her vision for the future of textiles and offers invaluable advice for small business leaders looking to stitch excellence into their business ...
The Profit Minority Report
March 25, 2024 08:45 - 42 minutes - 39.2 MBIf your business could identify its most profitable customers for the next several years would you treat those customers differently? During his presentation at the 2024 GRIT Conference, listen in to Phillip Scroggin's presentation on how the leading brands in the world are using first-party data and predictive modeling to scale profits and personalize experiences. Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@...
Productivity Hacks for Scale w/Weslyn Bowers
March 18, 2024 08:45 - 1 hour - 57.9 MBWeslyn Bowers has had a common thread that has enabled her to succeed as a non-profit director, marketing leader, inspirational author, and radio deejay: communication. She shares her non-conventional and trusted communication values for productivity inside the office, and scale outside. Connect w/ Weslyn: 912-436-9094 Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Phillip on LinkedIn: ...
Breaking Cymbals, Building Dreams: The Full Circle Co. story
March 04, 2024 09:44 - 51 minutes - 47.4 MBIn the summer of 2018, another drummer had broken another cymbal. But this one thought to herself, "what can I do with this?". This was the beginning of Full Circle Co. for founder Liz Aponte. Liz joins Good Morning, Market to discuss her journey into entrepreneurship, from expansions in product line to navigating the global pandemic and audience targeting. Explore Full Circle Co.: https://fullcirclecompany.co/ Learn more about Sol Insights: solinsights.com Follow Good Morning, Marke...
Direct Primary Care: Dr. Jamal Lawrence's Solution to Business Healthcare Woes
February 26, 2024 09:50 - 41 minutes - 38.4 MBBusiness owners, like Americans in general, know the US healthcare system is a mess. One physician isn't taking this lying down. Jamal Lawrence, M.D., is part of an emergency wave of primary care physicians offering direct primary care. Ahead of his GRIT conference keynote, hear how this resurgent service model is set to disrupt the industry, and drive better outcomes for patients. Learn more about Harvest Health MD: https://harvesthealthmd.com/ Learn more about Sol Insights: solinsights...
Working Out A Scaling Business w/Balance App
February 19, 2024 09:50 - 1 hour - 55.9 MBHow can one woman train hundreds (or even thousands) of worn-out working moms who have been there and done that? This is the mission of Kristie Calise, fitness and well-being coach of Balance App. In this GRIT preview episode, Phillip uncovers how Kristie cracked the code on business model scale and worked through trials and tribulations of branding and promoting a sophisticated online operation. Connect with Kristie: https://balanceworkoutapp.com/ Get growth strategy: solinsights.co...
The Small Business Money-Making Machine w/ Mike Michalowicz
February 12, 2024 09:50 - 30 minutes - 27.5 MBProfits are essential in any business. So, why do so many businesses take the profit-last approach? Prominent business author and business owner Mike Michalowicz disagrees with the accounting orthodoxy, and shows how "profit-first" takes entrepreneurs to peaceful prosperity. Join Phillip as he interviews Mike on the Amazon #1 Best selling book (financial accounting) and prepare to profit from it. Explore Mike's books: http://mikemotorbike.com/ Get growth strategy: solinsights.com...
When Culture Becomes Your Market Edge w/ Erik Reagan
February 06, 2024 09:45 - 55 minutes - 50.5 MBIn the kickoff of season 4, we're peeling back the layers on a game-changing business strategy: company culture. Erik Reagan, the innovative mind behind Focus Lab and BuiltOnPurpose, sits down with Phillip to discuss how culture can be the ultimate market differentiator. From his early days as a web developer to becoming a leading figure in cultivating impactful workplace environments, Erik's story is a testament to the power of purposeful culture in driving business forward. This conversat...
Google's Chief Strategist Shows The Data-Driven Way (Best of Season 3)
January 15, 2024 10:00 - 41 minutes - 37.9 MBToo many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue. In his book Co...
How Realistic Are Your Growth Objectives? Book interview w/ Peter Fader (Best of Season 3)
January 08, 2024 09:44 - 45 minutes - 41.2 MBHow healthy is your customer base? How do your customers differ in terms of their behavior and value? These are crucial core questions; when answered, they provide profitable insights. From season 3, listen to Phillip's interview of Peter Fader on his major book release: The Customer-Base Audit. Get The Customer-Base Audit: Wharton School Press Explore Theta: https://thetaclv.com Learn more about Sol Insights: solinsights.com
Workforce Transformation on The Coast w/ Anna Chafin
December 26, 2023 10:00 - 37 minutes - 34.5 MBWhat happens when you take a mid-size metro area and invest nearly $10B in economic development within a few years? You have to transform the workforce to reap the harvest. Anna Chafin as CEO of the Economic Development Authority of Bryan County was a key player in successfully attracting major corporations like Hyundai to I-16 corridor. Years later, the real work begins of preparing a workforce pool to meet the near-term demands of a mammoth investment. In this exclusive conversation, Ann...
The Power of Digital Presence w/ The Bold Opinion
December 11, 2023 09:45 - 1 hour - 56 MBHow do businesses build online media presence the way media companies and digital creators do? To answer this, Phillip discusses digital presence with a YouTube/Journalist/Entrepreneur: Jannah Bolds. Having began as a journalist, Jannah built an online media company and monetized YouTube channel as an independent journalist/entrepreneur. Discover the bridge between business and powerful digital influence with The Bold Opinion! ExploreThe Bold Opinion: https://www.youtube.com/@TheBoldOpini...
The Evolution of Retail w/The Retail Darwin Podcast
October 23, 2023 08:45 - 51 minutes - 47.4 MBMuch industry has been on fast-forward since the pandemic, perhaps none more so than retail. As merchants are pressured to operate smarter and market more creatively, it's difficult to keep up (much less get ahead). Taylor West and her team at WS Development in Boston have been supporting and uncovering this evolution for 5+ years through The Retail Darwin Podcast. Join Phillip and Taylor as they deep dive on the present state of successful retail companies and how that projects into the ho...
Coffee Fox Roasting: An Entrepreneur's Story
October 16, 2023 08:45 - 1 hour - 64.8 MBJennifer Jenkins has always wanted to have a say at the table. Thus, she has found herself opening and operating over five businesses since 2011 (including her new venture of Coffee Fox Roasting Co). Learn the story of one of the creative entrepreneurs in the Coastal Empire, and how you can turn small business into an art form. Explore Coffee Fox Roasting: https://thecoffeefoxroastingco.com/ Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://ww...
Build an Audience, Grow a Business w/Dan Sanchez
October 09, 2023 08:45 - 53 minutes - 49.2 MBA business does not have to pursue audience building to grow, but a strong audience makes long-term growth much easier. Dan Sanchez knows this better than most, having grown many businesses through strategic audience building. Phillip interviews one of the most influential marketing voices to figure out how to influence customers...even when they are not actively shopping. Get the Danchez newsletter: https://danchez.com/ Learn more about Sol Insights: solinsights.com Follow Good Morning,...
Small Biz, Big Influence: Tapping into Influencer Marketing
September 25, 2023 08:45 - 36 minutes - 33.4 MBHave you tapped into the $16B industry that is influencer marketing? Want to know if research shows your customers are being influenced on social media, and which channels drive the best results? It's time to discuss influencer marketing! Join Phillip as he covers the latest data and industry research on one of the most engaging marketing tactics. Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Philli...
To ChatGPT, Or To Not ChatGPT, That Is The Question
September 18, 2023 08:45 - 40 minutes - 36.9 MBOpenAI released ChatGPT less than a year ago, yet it has thrown the marketing world for a machine-learning loop. For small and mid-sized businesses, should they be using AI right now? If so, how (and to what ends)? Join Phillip as he documents his interactions with the trendiest tool on earth, and shares the outlook for this new industry as it approaches its first birthday. Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@soli...
To ChatGPT, Or Not To ChatGPT, That Is The Question
September 18, 2023 08:45 - 40 minutes - 36.9 MBOpenAI released ChatGPT less than a year ago, yet it has thrown the marketing world for a machine-learning loop. For small and mid-sized businesses, should they be using AI right now? If so, how (and to what ends)? Join Phillip as he documents his interactions with the trendiest tool on earth, and shares the outlook for this new industry as it approaches its first birthday. Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@soli...
The Customer-Base Audit w/Peter Fader
September 11, 2023 08:35 - 56 minutes - 52.2 MBThe first step to customer-centricity is a customer-base audit. Join Phillip as he interviews book co-author, Peter Fader, on how to analyze the actual customers generating the numbers on financial statements. Peter Fader is founder of analytics and research firm, Theta, as well as a leading professor of marketing at The Wharton School of Business (University of Pennsylvania). The book he co-authored starts business leaders on the path toward really getting to understand your customers’ bu...
It's Time to Audit Your Customers
September 04, 2023 08:45 - 36 minutes - 33.6 MBAn unprecedented amount of customer data is at your finger tips. For decades, everyday businesses could throw their hands up given a lack of software, data sets, and resources. No more. Join Phillip as he explores a needed revolution in the way small businesses understand customer behavior...and grow accordingly. (Special announcement enclosed) Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Phillip ...
Test & Measure w/Zeek Coleman (Re-Release)
August 28, 2023 08:45 - 34 minutes - 31.7 MBWe have more data than ever, yet most marketing programs are run on spontaneous creativity and gut-instincts. Zeek Coleman has been using data intelligence for over a decade to achieve growth and bring new solutions to market. In the final topic of the marketing program marathon, Zeek shares the insights on how data-driven marketing wins over other approaches. Connect with Zeek: https://www.linkedin.com/in/zeekcoleman/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly ...
Maximizing Value: Moneyball, revisited
August 21, 2023 08:45 - 39 minutes - 36.1 MBEarlier this year, Phillip highlighted the business lessons from Moneyball, the story of small budget Oakland As using analytics to maximize value and thus, changing an entire industry. Fast forward to August, and two MLB teams are playing this lesson out in real-time: The New York Mets and The Atlanta Braves. Join Phillip as he breaks down the business lessons on these parallel stories and discusses the accessible methods for hunting and maximizing value in your own business. Learn more ...
Powering Your Business w/ TikTok w/Adam Tsang
August 14, 2023 08:45 - 51 minutes - 46.9 MBAdam Tsang has started many a business. When he and his team decided to get creative with TikTok branding, some posts got hot, and his retail business blew up. Join Phillip as he learns the marketing and commerce power of the hottest social media channel from a serial entrepreneur who has unlocked the key to leveraging TikTok power for business profits. Connect with Adam: https://www.linkedin.com/in/uknowadamtsang/ Follow Good Morning, Market on YouTube: https://www.youtube.com/@solins...
The Royal Restrooms story w/Robert Glisson
August 07, 2023 08:30 - 50 minutes - 46.6 MBFrom the depths of a porta potty mishap in 2004 surged a revolution in the portable restrooms industry. Outdoor event guests everywhere needed a sensible portable restroom alternative, and two innovative guys with an idea had the solution. Join Phillip as he talks with co-founder Robert Glisson about the birth, old-school growth, and franchising success of Royal Restrooms. Explore Royal Restrooms: https://royalrestrooms.com/ Follow Good Morning, Market on YouTube: https://www.youtube.com...
Smart Funding Your Business w/Jen Bonnet
July 24, 2023 08:30 - 1 hour - 61.2 MBBusiness requires money, but smart funding requires wisdom on the right sources during the appropriate stage of the business life. Jen Bonnet has been starting businesses, funding businesses, and consulting businesses for decades. As Executive Director of The Creative Coast, she has seen the good, bad, and ugly of funding in the fast lane of commerce. Join Phillip as he finds the "smart money" strategy in scaling a business. Discover The Creative Coast: https://thecreativecoast.org/ Foll...
Transforming a Century Old Industry w/ Andrew Smith of Kennickell Group
July 03, 2023 08:30 - 54 minutes - 49.5 MBPrinting services have been around for over a century. There has long been strong competition in that business, and then COVID hits and reduces overall demand as digitization accelerates. For Kennickell Group, they had two choices: wade out the storm and settle in the new reality, or innovate and get aggressive. Andrew Smith, VP of Sales, shares the journey of how a 100 year old business strategically set itself up for long-term success amidst pandemic, recession, and a shocked industry. E...
Penetrating an Emerging Market: How Nillie.IO is tackling marketing and NIL w/Hannah Whitehead
June 26, 2023 08:30 - 57 minutes - 52.6 MBVicTreeFi was busy delivering financial literacy education to young people, when suddenly the multi-billion dollar college sports business got turned on its head. With Name, Image, and Likeness (NIL) policy changes unleashing a new industry for student athletes and business brands, VicTreeFi decided to jump into a brand new market. Hannah Whitehead joins GMM to share how Nillie.IO (the child brand of VicTreeFi) is adding value, and winning market share in this new market with its unique app...
The Marketing Taste Test
June 19, 2023 08:32 - 44 minutes - 41.2 MBBig businesses have Research & Development (R&D). Every-day businesses have taste tests. Inspired by the guidance of Google’s Chief Strategist, Phillip decided to help some retail companies venture into digital targeted advertising via a first-time, small scale campaign. Join Phillip as he dives into the taste test experience - what to expect, and why your business should be allocating significant budget to this important business practice. Learn more about Sol Insights: solinsights.com F...
That's Small Biz: Rachelle Gregory's journey from big media to small business marketing
June 12, 2023 08:40 - 1 hour - 63.1 MBRachelle left Savannah, Georgia and her family's business to go strike her own path as a strategic marketer for the TV industry. Having acquired experience and marketing savvy in metros like Atlanta, Los Angeles, and London, Rachelle ended up coming full circle to Carver State Bank, one of the few African-American-owned banks in the United States. Rachelle and Phillip discuss her experiences in big media and the challenge of taking that experience to a mid-size market, a smaller family-owne...
Establishing Your Personal Brand, w/Victoria Baylor (RE-RELEASE)
May 15, 2023 08:41 - 48 minutes - 45.1 MBSpecial announcement in this episode! At the core of a strong business brand is a great personal brand. Victoria Baylor, mindset and clarity coach, shares the importance of personal branding for business leaders and how to position that image to your target market. Connect w/ Victoria Baylor: https://www.victoriabaylor.com/ Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Phillip on LinkedIn: @phillipscroggin
Driving Sales and Service: Lessons from the Auto Industry w/ Vaden Automotive
May 08, 2023 08:30 - 48 minutes - 44.7 MBSupply chain constraints, long-term labor shortages, and a complete transformation of the industry products are some of what Neal Wilson and his team have faced. How does a single business gain success in such a climate? Neal joins the program to share how they overcome major forces beyond their control with organizational development, customer service, and agility. Explore Vaden Automotive https://www.danvaden.com/ Follow Good Morning, Market on YouTube: https://www.youtube.com/@solins...
Leading With LinkedIn w/Lisa Kanda
May 01, 2023 08:22 - 46 minutes - 43.4 MBBusiness gets done on LinkedIn. The World's most professional social network has a bevy of tools for recruiters, sales executives, marketers, and thought leaders. Yet many "every day" businesses are doing the bare minimum. Enter Lisa Kanda. Lisa Kanda has been working the power of LinkedIn for well over a decade and is one of the leading consultants and instructors on the social media ecosystem. Learn from Lisa on how to up your game in the World's largest, never-ending networking event. C...
Decisions: Getting Insights From Your Data w/Bear Cognition
April 24, 2023 08:30 - 50 minutes - 46.9 MBBusinesses struggle to be data-driven not for lack of data, but for overload. With so much data to organize and so much noise to filter, how do everyday businesses effectively (and efficiently) find insights to grow? From Charleston, South Carolina, there is a team which offers a key piece to this puzzle. Ian Schenkel (Director of Marketing) and Mitch Ballestero (Lead Consultant) of Bear Cognition join the program to discuss the challenge facing us all in business analysis and how actionabl...
Mission-Driven Marketing w/Garrett Clark
April 17, 2023 08:40 - 1 hour - 60.5 MBCoca-Cola. Apple. Walt Disney. Nike. Such brands evoke affinity in unparalleled manner. Garrett Clark founded an ice cream retail front in a small market, and has proceeded to shape and inspire an entire community...by using the same secret sauce as the famous brands previously mentioned. Amazing brands promote much more than a product or service - they evangelize a mission. Garrett takes us through the journey of harnessing a powerful mission that attracts leaders, employees, customers, an...
Balancing Organic and Paid in Social Media Marketing w/Nadia Osman
April 03, 2023 08:30 - 54 minutes - 49.6 MBNearly every business is "on social media", but few are strategically adding paid media to the picture. Nadia Osman of small business consulting and coaching source, the UGA SBDC, shares over a decade of test cases on how to up your game in social media marketing. Phillip chats with Nadia to cover this discipline from Facebook to TikTok, organic to paid, attraction to engagement and conversion, and even more! Hunker down for social media marketing 2.0. Connect w/ UGA Small Business Develop...
Finding and Winning a Niche w/Dr. Kaleb Scroggin - RE-RELEASE
March 27, 2023 08:30 - 48 minutes - 45.1 MBFinding and focusing on a niche is a neglected but powerful practice for any business - including chiropractic practices! Kaleb Scroggin, BS, DC, CACCP, joins GMM to share his example of how the "riches are in the niches". Listen now to learn about the industry challenges and opportunities in chiropractic, finding and banking on your target market, and how to position yourself to win a niche. Restoration Chiropractic on the web: https://www.myheadsonstraight.com/ Connect w/ Dr. Kaleb on Face...
The Data-Driven Way to Win Customers' Hearts w/ Neil Hoyne
March 20, 2023 09:00 - 54 minutes - 49.6 MBToo many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue. In his book Co...
The Leadership Leverage w/Dr. Julie Olsen
March 13, 2023 09:00 - 56 minutes - 52 MBIn any organization, your most valuable asset is your people. But as the labor market continues to remain lean, employers are being challenged to find, develop, and position their human capital in the best possible positions. Dr. Julie Olsen has been developing leaders, teams, and organizations for decades, and launched her consulting/coaching firm back in 2017. Dr. Olsen joins Phillip to discuss how business pros, leaders, and owners can each find their leadership leverage to maximize long...
Moneyball: The Data-Driven Game
March 06, 2023 10:00 - 37 minutes - 34.6 MBBilly Beane was a small-market general manager of a small-market baseball club facing the looming loss of his best players and a severe lack of funds to build a competitive, marketable team. A chance meeting with a young economics graduate led Billy to change the way the Oakland Athletics built their baseball teams. Once this statistics-driven organization left their mark, all of Major League Baseball would be forever changed. From the baseball/business story that inspired the 2011 film, di...
The King Marketing Statistic
February 20, 2023 10:00 - 36 minutes - 33.2 MBEvery business wants more sales and profit margin, the king (lagging) success indicators. One marketing stat that the best brands in the world have been living by for years is unknown to most every-day businesses. In this special edition of GMM, Phillip explains Customer Lifetime Value and how small and midsize organizations can follow its insights to next level profits. Also, listen closely for a special offer from Sol Insights in the episode! Learn more about Sol Insights: solinsights.co...
How Your Price Changes Are Influencing Shoppers
February 06, 2023 10:00 - 23 minutes - 21.9 MBIn 2023, shoppers are super savvy. Not only can they compare your product to alternatives across the world...they increasingly can track how you've changed prices over time (per product). New research has shown some telling patterns in what drives shoppers away and what drives them to buy now. Join Phillip as he breaks down the latest industry research on how your pricing tactics are influencing the buying decisions of shoppers everywhere. Learn more about Sol Insights: solinsights.com Fo...
Beeting The Sun w/Michelle Peth
January 30, 2023 10:00 - 39 minutes - 36.4 MBThere is a plant called a sugar beet that, when combined with an entrepreneur on a mission to lead a business, body, and beauty revolution, can create a new kind of community. Michelle Peth shares the BEETTAN story, from her sister's skin care scares to her new podcast, as BEETTAN creates new business owners and a healthier tanning alternative. Follow The BEET GOES ON podcast on Instagram: @BeetGoesOnpodcast Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on Yo...
2023: A Tale of Two Markets w/ Dr. Michael Toma
January 23, 2023 10:00 - 59 minutes - 54.7 MBFor the United States, the economy looks to bring an end to the post-pandemic bounce-back as the Federal Reserve focuses on curbing inflation. As most business owners brace for a mild recession, Coastal Georgia may actually expand with new developments in manufacturing, logistics, and construction. Dr. Michael Toma, Professor of Economics at Georgia Southern University and principal author of the Coastal Economic Monitor, takes us through the year ahead for the region and the nation. Subsc...
Streamline Your Business Development w/Stephanie Dammen-Morrell
December 19, 2022 10:00 - 1 hour - 62.8 MBGrowing businesses have a trait in common: laser focus of resources on a specific target. Stephanie Dammen-Morrell has spent over a decade learning how to harness the synchronized powers of service, sales, and marketing as Director of Business Development at prominent design firm, Hussey Gay Bell. Stephanie joins GMM to discuss growth hurdles, leading a business development team, avoiding "unicorns", and gaining efficiency through automation in a jam-packed finale to Season 2. Contact Step...
Proverbs of The Solopreneur w/ Bri Salley
December 12, 2022 10:00 - 44 minutes - 41 MBWhen you are a one-person business, you learn about your abilities and your limits, and you learn from a plethora of mistakes. Solopreneurs also have some strong practices from which any business professional can take a page. Bri Salley has been the solopreneur, running her own marketing agency and managing large marketing budgets across the world. The marketing & communications director of Telfair Museums reflects on the solopreneur life - how we all can be more visionary and greater self-...
Shoppers Surprise on Black Friday
December 05, 2022 10:00 - 37 minutes - 34.4 MBWith a recession looming ahead in 2023 and prices continuing to rise, Black Friday was supposed to be somewhat understated. This has impact for the economy as Black Friday shopping is seen as a bellweather of overall consumer spending. Shoppers didn't get that memo this Black Friday weekend, and it has impacts and insights for everyday businesses. Phillip breaks down the performance. Learn more about Sol Insights: solinsights.com
The Reputation Matrix w/Marjorie Young
November 28, 2022 10:00 - 51 minutes - 47.5 MBWhen Marjorie Young got a call to come help her dad's business in Virginia (on the brink of bankruptcy), she had to figure out how to grow that business with a $0 marketing budget. The result became known as the Reputation Matrix. For over 25 years Marjorie has been using that system to increase visibility, credibility, and positive word-of-mouth for organizations of all sizes. The CEO of Carriage Trade PR joins GMM to share some insights from the Reputation Matrix book. Learn more about ...
The Growing, Changing Neighborhood of Savannah, GA w/Heather Booth
November 21, 2022 10:00 - 48 minutes - 44.9 MBPre-COVID, the Coastal Empire was growing at significant rates. Post-COVID, the Savannah Metropolitan Area looks primed to explode. Heather Booth brings decades of experience working the Hostess City area in real estate - sharing what we may expect from recent growth catalysts. Connect w/ Heather Booth: https://hbooth.baystreetrealtygroup.com/ Learn more about Sol Insights: solinsights.com Share how Good Morning, Market can improve: 3 minute survey