The Marketing Taste Test

Good Morning, Market

English - June 19, 2023 08:32 - 44 minutes - 41.2 MB - ★★★★★ - 6 ratings
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Previous Episode: That's Small Biz: Rachelle Gregory's journey from big media to small business marketing

Next Episode: Penetrating an Emerging Market: How Nillie.IO is tackling marketing and NIL w/Hannah Whitehead

Big businesses have Research & Development (R&D). Every-day businesses have taste tests. Inspired by the guidance of Google’s Chief Strategist, Phillip decided to help some retail companies venture into digital targeted advertising via a first-time, small scale campaign.

Join Phillip as he dives into the taste test experience - what to expect, and why your business should be allocating significant budget to this important business practice.

Learn more about Sol Insights: solinsights.com

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Connect w/ Phillip on LinkedIn: @phillipscroggin