The Customer-Base Audit w/Peter Fader

Good Morning, Market

English - September 11, 2023 08:35 - 56 minutes - 52.2 MB - ★★★★★ - 6 ratings
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Previous Episode: It's Time to Audit Your Customers

Next Episode: To ChatGPT, Or Not To ChatGPT, That Is The Question

The first step to customer-centricity is a customer-base audit. Join Phillip as he interviews book co-author, Peter Fader, on how to analyze the actual customers generating the numbers on financial statements.

Peter Fader is founder of analytics and research firm, Theta, as well as a leading professor of marketing at The Wharton School of Business (University of Pennsylvania). The book he co-authored starts business leaders on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base.

Get The Customer-Base Audit: Wharton School Press

Explore Theta: https://thetaclv.com

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin