Transforming a Century Old Industry w/ Andrew Smith of Kennickell Group
Good Morning, Market
English - July 03, 2023 08:30 - 54 minutes - 49.5 MB - ★★★★★ - 6 ratingsManagement Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Printing services have been around for over a century. There has long been strong competition in that business, and then COVID hits and reduces overall demand as digitization accelerates.
For Kennickell Group, they had two choices: wade out the storm and settle in the new reality, or innovate and get aggressive. Andrew Smith, VP of Sales, shares the journey of how a 100 year old business strategically set itself up for long-term success amidst pandemic, recession, and a shocked industry.
Explore Kennickell Group: https://www.kennickell.com/
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Connect w/ Phillip on LinkedIn: @phillipscroggin