How healthy is your customer base? How do your customers differ in terms of their behavior and value?


These are crucial core questions; when answered, they provide profitable insights.


From season 3, listen to Phillip's interview of Peter Fader on his major book release: The Customer-Base Audit.




Get The Customer-Base Audit: ⁠Wharton School Press⁠


Explore Theta: ⁠https://thetaclv.com⁠


Learn more about Sol Insights: ⁠solinsights.com