Future Commerce Podcast: eCommerce, DTC and Retail Strategy
478 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 56 ratingsFuture Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce.
Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.
Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.
Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus
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Episodes
"It's Just Not Who We Are"
September 22, 2021 11:00 - 49 minutes - 45.1 MBDTC Comes of Age in Grocery Grocery is one of the most complicated forms of retail that exists, leading it to be the one of the biggest forms of retail. “We talk a lot about retail. We talk a lot about CPG. And I mean, we talk a lot about eCommerce just generally, which a lot of focus of the scale of eCommerce has been in the direct to consumer movement over the last couple of years. But grocery is where it's at right now.” -Phillip The pandemic was in many ways a great accelerant for gr...
Are Industry Events Ever Coming Back? Retail X and the Sacrificial Lambs of 2021
September 17, 2021 11:00 - 1 hour - 67.8 MBWe examine the 2021 retail trade calendar and review Retail X, the first retail trade industry event to take place since the start of the pandemmy. ALSO: The rise of the headless platforms, Telfar TV launch makes waves, and we’ve rolled out a new podcast brand identity. Listen now!
Report Alert: NINE BY NINE 2021
September 10, 2021 19:28 - 1 minute - 1.12 MBOur newest consumer research and trends report is here. NINE BY NINE uncovers the nine categories, and 81 brands, which are changing our world for the better. Get on the list to get an advance copy of the report. Launching next week. www.ninebynine.report
ASMR and the SaaSification of Experience (feat. Gary Benerofe)
September 03, 2021 11:00 - 52 minutes - 48.1 MBOn Headless, Influencers, and Live Streaming What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary Product market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn...
Project Gigaton: The SMB and DTC Impacts of Climate Accountability (feat. Gaida Zirkelbach and Holly Lichtenfeld of SustainaBase)
August 27, 2021 11:00 - 49 minutes - 45.2 MBAccounting Platforms for Business Data that have Climate Impact SustainaBase is a software program that helps manage the carbon footprint of a company, akin to an accounting platform. SuistainaBase tracks carbon emissions, as well as water and waste metrics, taking data and science calculations to organizations to create meaningful actions. “Sustainability is important and it's something that we should be tracking like the way we track dollars. We should be checking to see if we're really ...
Don't Call it a Pivot (feat. Emmett Shine, Co-Founder of Pattern)
August 20, 2021 11:00 - 59 minutes - 54.6 MBGod-Like Technology Pattern is a family of purposeful brands providing the essentials to make, shape, and grow a home- the foundation of daily life. The times we are living in are culturally defining. People have a deep ingrained need for personal and internal connection, it's bigger than digital behavior, it's deeper. “There is a future where people are going to find some way to silence the digital noise” -Phillip With so many individual merchants comes a lot of fragmentation, similarl...
Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI)
August 13, 2021 11:00 - 49 minutes - 45.6 MBFacing the Cookiepocalypse Octane AI is the zero-party data platform for Shopify and eCommerce brands. “We help stores and brands collect super valuable insights on their customers in a very direct opt-on kind of way and use that information to personalize the shopping experience.” -Ben How can brands bounce back from the cookiepocalypse? Stop depending on others and own your data. “Stop renting the relationship that you have with your customer from Facebook and Google and other platfor...
“Spoiled For Choice”: Acquisitions and Roll-Ups for Amazon FBA and DTC (feat. Keith Richamn, Co-Founder and CEO of Boosted Commerce)
August 06, 2021 11:00 - 48 minutes - 44.2 MB“FBA” - Fruit by the Acre? More like Fulfillment by Amazon Boosted Commerce is an eCommerce platform working to distribute the most up-and-coming brands on a global basis. “We started Boosted really as a way of identifying these amazing businesses and brands that people have created.” -Keith Amazon is the world's largest shopping mall, and its importance is only going to increase over time. By getting a spot in this shopping mall, Boosted will be able to create great long-term success. ...
Modern Brands Need Waste Innovation (feat. Matt Bertulli, CEO of Pela)
July 30, 2021 11:00 - 38 minutes - 35 MBBurn Your Own House Down Before Somebody Else Does Pela is a waste innovation platform. Selling the world's first compostable phone case along with eyewear, countertop compost systems, and haircare. “We design waste out of the human experience. We’re a weird combination of commerce DTC, while also investing in material science, and figuring out how to get waste out of everyday products.” -Matt “One of our core values at Pela is community. Community is taking care of the whole. We have th...
Taking On International Fulfilment with ShipBob (feat. Casey Armstrong, CMO of ShipBob)
July 23, 2021 11:00 - 55 minutes - 51 MBBuilding for the Future of Ecommerce Logistics ShipBob is a full service fulfillment platform coming out of a remarkable Series E that clocked in at $200 Million. ShipBob has been a partner of Future Commerce for a while now and we couldn’t wait to talk about this incredible raise. There are a lot of different shipping solutions across the buyer journey, and it can lead to a bit of confusion. ShipBob is helping break this confusion by being the one solution, which is what customers, merch...
Walmart Health and the Consumerization Healthcare (feat. Marcus Osborne, Vice President of Walmart Health)
July 16, 2021 11:00 - 58 minutes - 53.4 MBThe “84-Point Check”, but Make it Human With almost a million and a half associates in the United States and 150 million customers in stores and online, it's safe to say they’re one of the largest retailers in the world. But what are they doing in health? A lot, it seems. Walmart has been in the healthcare world since the 70s; they realize that they have a significant role to play. With 90% of Americans living within 15 miles of a Walmart, they’re aiming to address the care needs of people...
What does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com)
July 09, 2021 11:00 - 47 minutes - 43.1 MB“OMG CDP” Wait. What exactly is CDP? Customer Data Platform. Wielding CDP well means brands can provide a freaky-personal experience for customers. Customers will freely give brands their first-party data if it means their experience will be better. Don’t blow it by making their experience worse. “If the expected behavior is convenience, then not only it's not freaky, it's what they're hoping and expecting you to do and they reward you with that with more activity and more loyalty over ...
Insights Per Minute- Shopify is subsidizing R&D with its App Developers
July 02, 2021 11:00 - 1 hour - 70.6 MBThe Multiverse is Real “Brands are like cows because it’s very easy for them to understand how things affect them, but it's very hard to see how things in the world affect others.” -Brian Technology can act as a containing—or limiting—factor. It can enable cost savings, but it can also be an enabler of more meaningful interactions. Shopify is looking to the future as a global empowerment of a merchant class Digital channels for legacy retailers boomed during the pandemic. Why? Default b...
Millennials Think They Invented Everything
June 18, 2021 11:00 - 55 minutes - 51.1 MBThe Internet is a Literal Web Congratulations to friend of the show, Ian Leslie, and to Industry West for ranking on 2PM’s DNVB list and for Adobe Experience Maker Awards. Phillip and Brian talk about the Adobe Experience Maker Awards, the rankings, and ask the question of how some brands are ranked so highly. Millennials didn’t invent meal prep delivery. Schwann foods, and catalog delivery — even the milkman — are all examples of modern reimagining of pre-existing retail models. In eCom...
Fast Isn't Solving Payments, It's Solving Identity (feat. Domm Holland, Co-Founder and CEO of Fast)
June 11, 2021 11:00 - 57 minutes - 53 MBHeadless Checkout Domm gives the story behind the creation of Fast, how a family member forgetting a password sparked an idea for easier checkouts across all platforms. “Our goal is to build a consumer network” -Domm The challenges faced as a leader and facing polarizing feedback. “It’s our job to protect consumer data, and consumer payments. This is typically the default relationship that consumers have with businesses, it’s a default trust.” “It's the logical place where those three ...
[Step by Step] How Can I Leverage 3PL and xMS to Increase Revenue?
June 04, 2021 11:00 - 45 minutes - 41.5 MB“It’s like shipping inception” Are we in a Shipping Inception or are 3PLs and 4PLs really that complicated? Identifying where your customers are is key in choosing the right 3PL solution for warehousing and shipping. “Despite the Amazon narrative, not everyone needs everything in 30 seconds… I think it's critically important for brands to manage customer expectations, meaning if you don't have the infrastructure to do two day delivery, then don't promise to do delivery.” - Nima Having ...
[Step by Step] How Can I Utilize Shipping to Curate a Great Customer Experience?
June 03, 2021 11:00 - 40 minutes - 36.8 MBThe Post-Purchase Experience Consumer expectations are almost unfair for smaller businesses. But that doesn’t mean brands can’t continue to provide a great post-purchase experience. Many brands have turned to 3PLs to help meet the demand of fast shipping and to keep shipping costs lower. “Brands have to be more transparent with customers. They need to give customers a choice around what services they offer and the price. A lot of brands are starting to use 3PLs to meet the customer dema...
[Step by Step] How Can Marketplaces Leverage Shipping?
June 02, 2021 11:00 - 43 minutes - 39.9 MBA Different Innovation “Shipping is a growth engine. The entire web is possible, all eCommerce is possible because you could ship stuff. The question is, how do you master that in a way that is intentional as a brand or as a marketplace?” - James As the largest resale marketplace, the mechanics of Flyp are run differently. Flyp works to connect owners with sellers, creating a different experience. In the process they use bulk shipping to diversify the engagement in the marketplace. “We...
[Step by Step] How Can I Wield Shipping to Acquire New Customers and Build Loyalty?
June 01, 2021 11:00 - 31 minutes - 28.5 MBNot a Cookie Cutter Method With the rise of shipageddon, shipping has become about getting products to the customer as safe and quickly as possible. Due to the different mentalities and thought processes of shopping during COVID, many customers choose different methods causing businesses to shift their concerns of shipping. “It's not just a cookie cutter thing where you're doing clothes or a hat or a shirt where you just throw it in a box. What we found is with the batch function on Shipp...
[Step by Step] - Why Should I Prioritize Shipping in My Business?
May 31, 2021 11:00 - 30 minutes - 27.5 MBIt’s All About the Mindset Michelle McNamara joins the show to talk about the common pain points of shipping among merchants, and how the pandemic has impacted e-commerce with the shifts of consumer behavior. Shipping is not one size fits all, it's unique to every business. Shipping should be thought of as a key differentiator to add value to your business. “Think of ways you can increase your order value without increasing the weight of the box by too much.” -Michelle Associated Lin...
“Bigger Than the Plant-Based Revolution” feat. Kevin Rutherford, CEO of Nuun Energy
May 28, 2021 11:00 - 55 minutes - 50.5 MBThe 16-Year Old CPG Startup Kevin shares his incredible work at Nuun Energy and their growth of being acquired by Nestlé Health Science. Sustainability and ESG are at the forefront of product innovation for Nuun, but category innovation and form factor are top of mind in fast moving consumer goods and CPG, as well. When it comes to health and creating new connections, information is right at our fingertips. Having information right when we want it is evolving our purchasing behaviors. Thi...
Laser-Focused on Profitability (feat. Pashmina Lalchandani, Co-Founder of Bar & Cocoa)
May 21, 2021 11:00 - 56 minutes - 51.3 MBFair Trade, Fair Labor, and Sustainable Chocolate is Possible Shipping chocolate is challenging enough, but sourcing and housing craft chocolate from global suppliers, and creating a marketplace for consumers who have very specific expectations around buying and consuming chocolate is harder still. The challenges of creating a great customer experience with shipping delays in the midst of COVID created issues in the logistics industry, and those had massive impacts on the quality of the pr...
For The Love of Content Creation - feat. Aja Singer, Brand and Strategy Consultant and Creator of For The Love
May 14, 2021 11:00 - 47 minutes - 43.9 MBContent Creation and Open-Ended Conversations For the Love is a DTC newsletter covering mission-driven companies and aims to provide meaningful content for entrepreneurs and founders. The trio shares the joys and pains of producing weekly content and how that informs their own understanding of the market. Creating content is a means of learning and growing, and developing a cadence that requires you to get better over time. “I don't think of myself as the authority on all of these topics...
Rally and The Age of Fractional Ownership (feat. Rob Petrozzo, CPO of Rally)
May 07, 2021 11:00 - 54 minutes - 49.9 MBNostalgia and Monoculture Rob shares the story of how Rally acquired a copy of the Declaration of Independence, and their plan to make it accessible to the public Gen Z is growing up to be a completely different wealth creation cycle then the one that currently exists Rob breaks down how Rally operates, the legal system that makes their IPOs possible, and how the system they created is both an online and in-person museum “We tried to create an ecosystem that is built around access but ha...
The Future of eCommerce Agencies is Discourse- Our past informs our future decisions.
April 30, 2021 11:00 - 1 hour - 59.7 MBThe agency world doesn’t get enough respect Agencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services. The more mature you are as a business, the more it becomes imperative to bring those capabilities in house. Proof points of DTC brands who acquired professional services: Ro and Glossier Agencies are concentrators of expertise. Commerce platforms, like Magento, require domain expertise and platform speciali...
"Headless with a Brain" feat. Bryan Mahoney, CEO and Co-Founder and Henry Davis, CEO and Chairman of Chord
April 23, 2021 11:00 - 55 minutes - 51.2 MBThe Big Pivot: From Physical Products to Headless Commerce The core idea of the pivot from physical products to software was the basis of our piece in Insiders #070: Phenomenological Brands, which is how we booked Arfa (now Chord) to the Show. The Chord team’s background in deploying technology at Glossier informed the need for unique eCommerce experiences, and headless represents a shift from the template-driven sameness of eCommerce today, to a new limitless future Henry breaks down a n...
"Well Made": You Need to Have a Reason Why Something Should Exist feat. Stephen Ango
April 16, 2021 11:00 - 1 hour - 71 MBSociety and Audience Connection There’s a difference in connection with audiences—connection through logic (written) and connection through emotion (art). On emotional connection: “...when it connects with somebody, it deepens the experience of the things you’re trying to say through words.” - Phillip Jackson Lumi is a software company connecting packaging manufacturers to brands and creating lasting relationships between those brands and manufacturers. Not only has COVID-19 affected ma...
[Step by Step] Why Don’t Customers Trust a Five Star Review? (feat. Eric Smith, VP of Business Development and Partnerships at Shopper Approved and Ryan Garrow, Director of Partnerships Logical Position/Owner at Joyful Dirt)
April 09, 2021 11:00 - 58 minutes - 53.7 MBA perfect rating isn’t perfect. Who knew? Validation on the web has been undermined by farms and bots, and trust is harder to build than ever before. Technology can solve for some of the challenges in building trust with your customers. In this episode we dive into the the complexity of building trust, and the paradox of how running an Amazon Prime operation can help you get better at delivering in DTC. Listen now!
[Step by Step] How Can I Turn Customer Segments into Personal Connections? (feat. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, Doe Lashes & Wonghaus Ventures
April 08, 2021 11:00 - 45 minutes - 42.1 MB🎶Let’s get personal, personal...🎶 But seriously, we have this bad habit in eCommerce to turn customers into segments and numbers and forget that they’re people. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, of Doe Lashes & Wonghaus Ventures join the show to talk about making segments personal, organic, and engaging for the customer. Listen Now!
[Step by Step] How Can I Get Product to Every Customer in Two Days or Less? (feat. George Wojciechowski, VP of Partnerships at Shipbob and Babs King, Founder and CEO at Fleo)
April 07, 2021 11:00 - 44 minutes - 40.8 MBConsumers want instant gratification from their purchases and sometimes it can feel really intimidating to even try to attempt matching the expectation of 2-day shipping. But what if we told you that you can get your products to every customer in 2 days or Less? Babs King, CEO at Fleo and George Wojciechowski join the show to talk about building the process and technology to meet customer expectations. Listen Now!
[Step by Step] Can Product Returns Build My Brand? (feat. David Sobie, CEO and Co- Founder of Happy Returns and Zach Goldstein, CEO and Founder of Public Rec)
April 06, 2021 11:00 - 49 minutes - 45.7 MBProduct returns can be a total pain. But what if brands used their returns to actually strengthen customer loyalty? In this episode of Step by Step, David Sobie, CEO and Co-Founder of Happy Returns and Zach Goldstein, CEO and Founder of Public Rec join the pod to chat about how returns can actually be painless for the brand and a good experience for the customer, driving their loyalty to your brand. Listen now!
[Step by Step] How Can Brands Compete with Amazon? (feat. Adam Gardner)
April 05, 2021 12:19 - 41 minutes - 38.1 MB94 percent of customers will blame the retailer if the delivery of their purchase goes poorly. In this episode, Adam Gardner, Director of Strategic Partnerships at Route reveals how Route gives customers peace of mind and your brand protection in case of a shipment gone awry. Listen Now!
"Building in Public" – How Building a Podcast Led to Personal Growth
March 26, 2021 11:00 - 54 minutes - 49.9 MBThank you for being with us for 200 episodes of the Future Commerce podcast. In this episode, we look back on how we grew up from a podcast into a retail media research startup, and how building a show in 2016 led to personal and professional growth. Listen now! 2016 to Present We launched in 2016. Our first guest was Scott Emmons and we talked about the online to offline blur in retail businesses. Every episode has been transcribed at FutureCommerce.fm. Everything we have said is search...
Ecom for New Moms: The future of parenting at the intersection of technology and digital commerce (feat. Ingrid Milman-Cordy)
March 19, 2021 11:00 - 1 hour - 62.9 MBThis week, Ingrid joins Phillip & Brain to talk about her impressive baby registry, different mommy personas, and how monoculture is affecting their kids. Instacart for CMOs and Podcasts Ingrid helped contribute to Kiri’s new book: “The power that Instacart unlocks has never really been in the hands of retailers or brands. In the year 2020, it has gotten significantly more advanced in the ways we’re able to actually market to a new consumer.” - Ingrid “I think to stand out in podcasting ...
Shopper Discovery and the Convergence of the Meta & the Physical
March 12, 2021 14:22 - 51 minutes - 47.2 MBThe Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart and how brands can leverage Instacart as a marketing strategy. Instacart for CMOs Kiri just wrote a new book called “Instacart for CMOs.” “There wasn’t as much written about Instacart as there was about other retail marketplaces and there’s a huge...
Instacart for CMOs: The Four-Sided Marketplace, feat. Kiri Masters, Author of Instacart for CMOs
March 05, 2021 12:00 - 47 minutes - 43.3 MBThe Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart & how brands can leverage Instacart as a marketing strategy.
Non-Fungible Podcast: NBA Top Shot, Fractional Ownership, and Meta Mortgages
February 26, 2021 12:00 - 46 minutes - 42.8 MBDapper Labs gets a $2B valuation so it's high time we break down NFTs and relate it back to themes from our Vision report. Listen now!
“Adorkable” Brands, Blands, and CARLY (feat. Ben Schott, Bloomberg)
February 19, 2021 12:00 - 50 minutes - 46.1 MBWhat Are Blands? What are Dazzle Brands? What are Adorkables? “Blands are the identikit army of disruptive direct to consumer startups.” - Ben Schott Blands are DTC brands that all have a neutral and friendly aesthetic, who claim to be unique, but are all the same in terms of their identikit formula, business model, and tone of voice. In WWI, a british artist created a new form of Marine camouflage called Dazzle Painting, which didn’t aim to make anything hidden, but to make it difficult ...
“The Most Sustainable Product is One That Already Exists” feat. Adam Siegel, Founder of Recurate
February 12, 2021 12:00 - 47 minutes - 43.9 MBAdam Siegel, founder of Recurate, joins the show to chat about how Recurate is promoting retained sustainability through peer to peer resale. The Birth of Recurate and Branded Resale Adam spent over eight years at RILA, the Retail Industry Leaders Association, leading their sustainability and ethical production program and eventually leading the association's first innovation and emerging technology function, now known as RILA’s Retail Innovation Center. Coming from his background in sust...
The [Broken] Circle of LIfe
February 05, 2021 12:00 - 50 minutes - 46.6 MBJeff Bezos Steps Down & Starting Small When Tim Cook took over at Apple, nobody knew who Tim Cook was and now he’s a household name. Andy Jassy will experience the same. Jeff Bezos started small with Amazon—by selling books. Marc Lore started small with Diapers.com—by selling a diaper. Now he’s building “a city of the future.” We have a new Insiders piece about this. Lean Luxe put out an email recently that mentioned Monocle’s “Digital Decency Manifesto” which was a better take of our Lat...
10 Trends. 70 Pages. 1 Future. Vision is here.
February 01, 2021 23:27 - 2 minutes - 1.96 MBOur newest report is out now. You don't have to predict the future, we've already done it for you. Get it today at https://futurecommerce.fm/vision
ShopShops Liyia Wu: “We’re Enabling a Generating of Prolific Creators”
January 22, 2021 12:00 - 47 minutes - 43.3 MBLiyia Wu, founder and CEO of ShopShops, joins the show today to discuss ShopShops, the future of online shopping, and how ShopShops is creating the space for the next generation of content creators and influencers. ShopShops and Consumer Behavior “I believe the future of shopping is definitely live and video.” - Liyia Wu Liyia states that they call themselves “Retail First” or “Retailtaimerce”, which is retail, entertainment, and commerce all in one as a platform that serves three sides o...
Net Neutrality and the Deplatforming of Trump (feat. Danny Sepulveda - SVP Policy, MediaMath)
January 15, 2021 12:00 - 44 minutes - 41.1 MBThe Internet & Net Neutrality Danny works for the CEO of MediaMath on internal and external policy, as well as projects related to data partnerships and issues around privacy and competition. After leaving the Obama administration, Danny started at MediaMath answering the question of what is wrong with advertising. “There are significantly more actors than in that supply chain than I was aware of beforehand.” - Danny Sepulveda on transparency, misinformation, and disinformation in adverti...
"Your Tool, Your Sword, Your Treasure": Corporate Leadership in the post-Trump era
January 08, 2021 11:00 - 51 minutes - 47.5 MBToday, Brian and Phillip talk about the extension of 2020 into 2021, corporate leadership, and personal data. Corporate Leadership, Shopify, and Your Personal Data Anything related to Donald Trump is effectively not what Shopify wants to promote. Facebook, Twitter, Instagram, and Snapchat have all suspended Donald Trump’s account across their services. This brings to question businesses and their corporate leadership stepping forward. Elon Musk has surpassed Jeff Bezos as the world’s rich...
"2-Day is Too Slow": How Darkstore's FastAF is Delivering on the New Customer Expectation, feat. Lee Hnetika, Founder and CEO
January 01, 2021 12:00 - 42 minutes - 38.8 MBLee Hnetinka, Founder and CEO of FastAF joins the podcast to talk about how FastAF is not only revolutionizing delivery but also offering its members a thoughtful, curated selection of products as a fresh take on the DTC marketplace. FastAF Now & 2021 Scaling FastAF is a two-hour delivery app to get premium essentials delivered, working with the likes of Aesop, Bala Bangles, and Vybes. FastAF is currently available in Los Angeles and New York. Currently, FastAF has micro-fulfilment center...
Divergence: 2020 in Retrospect, feat. Sucharita Kodali, Vice President and Principal Analyst at Forrester
December 25, 2020 12:00 - 42 minutes - 38.6 MB2017 to 2020, Sucharita the Soothsayer In 2017, on FC Ep 2432041, Sucharita said “In the future, brands should be thinking about how they can become marketplaces,” which has come to be true in eCommerce today. In 2020, Sucharita says that divergence is the broad theme of the year: divergence in political thought, essential businesses vs. nonessential businesses, employed vs unemployed, etc. There will be recovery for businesses affected by this divergence, but it might be a longer recover...
Are We Human, or Are We Just a Bunch of Sensory Inputs? What's the difference exactly? feat. Daniel Dixon, Co-Founder of Mixy
December 18, 2020 12:00 - 49 minutes - 45.5 MBHot Sauces & Future Commerce v2: Conspiracy Theory The Killers have released a hot sauce collab, each named after one of their albums. Phillip used to listen to conspiracy theory radio as a child and was exposed to conspiracies about the X-Files being a vehicle to desensitize us to alien life. Elements of Disney’s The Mandalorian could be seen as a conspiracy theory: Baby Yoda, being cute in his vehicle by The Mandalorian’s side, could be allowing us to normalize putting our children in p...
[Step by Step] What Tools Can a Small Brand Use to Automate Customer Engagement? feat. Kaylin Marcotte, Founder and CEO of JIGGY
December 17, 2020 12:00 - 52 minutes - 47.9 MBShow Notes: If you’re like us, you’ve done an insane amount of jigsaw puzzles in your quarantining. After getting into jigsaw puzzles, Kaylin was tired of staring at stock photos and watercolor scenery and longed to look at beautiful pieces of art while completing puzzles. Thus, the idea for JIGGY was born. Kaylin partners with emerging female artists to create beautiful, artful puzzles for both her customers to enjoy and her artists to make an income. Everything from the puzzle itself, to...
[Step by Step] What Tools Can Help Me to Tell My Brand Story?
December 16, 2020 13:32 - 40 minutes - 37.4 MBIn episode 3 of Step by Step Season 4, James Le Compte tells us a story of conservation and preservation, and how they have created a luxury brand around an otherwise commonplace confection — chocolate. We dive deep into the psychology of brand storytelling, how you can tell those stories in every channel, and how you can bring tools along to inspire the customer in their purchase journey. Listen now!