Future Commerce Podcast: eCommerce, DTC and Retail Strategy
492 episodes - English - Latest episode: 14 days ago - ★★★★★ - 56 ratingsFuture Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce.
Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.
Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.
Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus
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Episodes
Instacart for CMOs: The Four-Sided Marketplace, feat. Kiri Masters, Author of Instacart for CMOs
March 05, 2021 12:00 - 47 minutes - 43.3 MBThe Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart & how brands can leverage Instacart as a marketing strategy.
Non-Fungible Podcast: NBA Top Shot, Fractional Ownership, and Meta Mortgages
February 26, 2021 12:00 - 46 minutes - 42.8 MBDapper Labs gets a $2B valuation so it's high time we break down NFTs and relate it back to themes from our Vision report. Listen now!
“Adorkable” Brands, Blands, and CARLY (feat. Ben Schott, Bloomberg)
February 19, 2021 12:00 - 50 minutes - 46.1 MBWhat Are Blands? What are Dazzle Brands? What are Adorkables? “Blands are the identikit army of disruptive direct to consumer startups.” - Ben Schott Blands are DTC brands that all have a neutral and friendly aesthetic, who claim to be unique, but are all the same in terms of their identikit formula, business model, and tone of voice. In WWI, a british artist created a new form of Marine camouflage called Dazzle Painting, which didn’t aim to make anything hidden, but to make it difficult ...
“The Most Sustainable Product is One That Already Exists” feat. Adam Siegel, Founder of Recurate
February 12, 2021 12:00 - 47 minutes - 43.9 MBAdam Siegel, founder of Recurate, joins the show to chat about how Recurate is promoting retained sustainability through peer to peer resale. The Birth of Recurate and Branded Resale Adam spent over eight years at RILA, the Retail Industry Leaders Association, leading their sustainability and ethical production program and eventually leading the association's first innovation and emerging technology function, now known as RILA’s Retail Innovation Center. Coming from his background in sust...
The [Broken] Circle of LIfe
February 05, 2021 12:00 - 50 minutes - 46.6 MBJeff Bezos Steps Down & Starting Small When Tim Cook took over at Apple, nobody knew who Tim Cook was and now he’s a household name. Andy Jassy will experience the same. Jeff Bezos started small with Amazon—by selling books. Marc Lore started small with Diapers.com—by selling a diaper. Now he’s building “a city of the future.” We have a new Insiders piece about this. Lean Luxe put out an email recently that mentioned Monocle’s “Digital Decency Manifesto” which was a better take of our Lat...
10 Trends. 70 Pages. 1 Future. Vision is here.
February 01, 2021 23:27 - 2 minutes - 1.96 MBOur newest report is out now. You don't have to predict the future, we've already done it for you. Get it today at https://futurecommerce.fm/vision
ShopShops Liyia Wu: “We’re Enabling a Generating of Prolific Creators”
January 22, 2021 12:00 - 47 minutes - 43.3 MBLiyia Wu, founder and CEO of ShopShops, joins the show today to discuss ShopShops, the future of online shopping, and how ShopShops is creating the space for the next generation of content creators and influencers. ShopShops and Consumer Behavior “I believe the future of shopping is definitely live and video.” - Liyia Wu Liyia states that they call themselves “Retail First” or “Retailtaimerce”, which is retail, entertainment, and commerce all in one as a platform that serves three sides o...
Net Neutrality and the Deplatforming of Trump (feat. Danny Sepulveda - SVP Policy, MediaMath)
January 15, 2021 12:00 - 44 minutes - 41.1 MBThe Internet & Net Neutrality Danny works for the CEO of MediaMath on internal and external policy, as well as projects related to data partnerships and issues around privacy and competition. After leaving the Obama administration, Danny started at MediaMath answering the question of what is wrong with advertising. “There are significantly more actors than in that supply chain than I was aware of beforehand.” - Danny Sepulveda on transparency, misinformation, and disinformation in adverti...
"Your Tool, Your Sword, Your Treasure": Corporate Leadership in the post-Trump era
January 08, 2021 11:00 - 51 minutes - 47.5 MBToday, Brian and Phillip talk about the extension of 2020 into 2021, corporate leadership, and personal data. Corporate Leadership, Shopify, and Your Personal Data Anything related to Donald Trump is effectively not what Shopify wants to promote. Facebook, Twitter, Instagram, and Snapchat have all suspended Donald Trump’s account across their services. This brings to question businesses and their corporate leadership stepping forward. Elon Musk has surpassed Jeff Bezos as the world’s rich...
"2-Day is Too Slow": How Darkstore's FastAF is Delivering on the New Customer Expectation, feat. Lee Hnetika, Founder and CEO
January 01, 2021 12:00 - 42 minutes - 38.8 MBLee Hnetinka, Founder and CEO of FastAF joins the podcast to talk about how FastAF is not only revolutionizing delivery but also offering its members a thoughtful, curated selection of products as a fresh take on the DTC marketplace. FastAF Now & 2021 Scaling FastAF is a two-hour delivery app to get premium essentials delivered, working with the likes of Aesop, Bala Bangles, and Vybes. FastAF is currently available in Los Angeles and New York. Currently, FastAF has micro-fulfilment center...
Divergence: 2020 in Retrospect, feat. Sucharita Kodali, Vice President and Principal Analyst at Forrester
December 25, 2020 12:00 - 42 minutes - 38.6 MB2017 to 2020, Sucharita the Soothsayer In 2017, on FC Ep 2432041, Sucharita said “In the future, brands should be thinking about how they can become marketplaces,” which has come to be true in eCommerce today. In 2020, Sucharita says that divergence is the broad theme of the year: divergence in political thought, essential businesses vs. nonessential businesses, employed vs unemployed, etc. There will be recovery for businesses affected by this divergence, but it might be a longer recover...
Are We Human, or Are We Just a Bunch of Sensory Inputs? What's the difference exactly? feat. Daniel Dixon, Co-Founder of Mixy
December 18, 2020 12:00 - 49 minutes - 45.5 MBHot Sauces & Future Commerce v2: Conspiracy Theory The Killers have released a hot sauce collab, each named after one of their albums. Phillip used to listen to conspiracy theory radio as a child and was exposed to conspiracies about the X-Files being a vehicle to desensitize us to alien life. Elements of Disney’s The Mandalorian could be seen as a conspiracy theory: Baby Yoda, being cute in his vehicle by The Mandalorian’s side, could be allowing us to normalize putting our children in p...
[Step by Step] What Tools Can a Small Brand Use to Automate Customer Engagement? feat. Kaylin Marcotte, Founder and CEO of JIGGY
December 17, 2020 12:00 - 52 minutes - 47.9 MBShow Notes: If you’re like us, you’ve done an insane amount of jigsaw puzzles in your quarantining. After getting into jigsaw puzzles, Kaylin was tired of staring at stock photos and watercolor scenery and longed to look at beautiful pieces of art while completing puzzles. Thus, the idea for JIGGY was born. Kaylin partners with emerging female artists to create beautiful, artful puzzles for both her customers to enjoy and her artists to make an income. Everything from the puzzle itself, to...
[Step by Step] What Tools Can Help Me to Tell My Brand Story?
December 16, 2020 13:32 - 40 minutes - 37.4 MBIn episode 3 of Step by Step Season 4, James Le Compte tells us a story of conservation and preservation, and how they have created a luxury brand around an otherwise commonplace confection — chocolate. We dive deep into the psychology of brand storytelling, how you can tell those stories in every channel, and how you can bring tools along to inspire the customer in their purchase journey. Listen now!
[Step by Step] How Can I Use Marketing Automation to Get More Done with Less?
December 15, 2020 12:46 - 50 minutes - 46.3 MBHow does a small-but-mighty team compete with big global brands? Bahzad Trinos tells us exactly how his passion — his obsession — for denim has helped the brand Naked and Famous rise to the top of innovation and admiration from those in-the-know. The denim brand is pushing the limits of what is possible, creating new and exciting opportunities for engagement with the customer. From marketing automation to absurd product innovation, Bahzad teaches us how they're doing more with less, and conv...
[Step by Step] How Can My DTC Brand Compete with Established Brands?
December 14, 2020 13:15 - 37 minutes - 34.2 MBIt’s tougher than ever to attract an online shopper. It feels like everywhere you turn, you have to spend money to acquire a customer, and then spend MORE money to buy their loyalty. How do the big brands do it? How can a startup compete? There are so many channels for customers today and making sense of acquiring, converting, and reactivating these customers is more complicated than ever. Customers are no longer as loyal as they once were and float between brands, and channels, more fluidly...
Smelling the Roses with Sunny Chadha, Co-Founder and CEO of Venus ET Fleur
December 11, 2020 12:00 - 1 hour - 75 MBFounded in 2015 by Sunny Chadha and his wife, Seema, Venus ET Fleur takes a modern approach to floral design. Inspired by beautiful Parisian hat boxes and featuring Eternity Roses, which are real roses that last a year, the brand hit 20 million dollars in revenue in its first three years and has grown to over half a million followers on Instagram. In this episode, Sunny shares with us his entrepreneurial journey from growing up in New Jersey and working for his father's electronic company, t...
"How Can DTC Brands Compete?" Step by Step Season 4 Trailer
December 09, 2020 12:00 - 2 minutes - 1.95 MBIt’s tougher than ever to attract an online shopper. It feels like everywhere you turn, you have to spend money to acquire a customer, and then spend MORE money to earn their loyalty. How do the big brands do it? How can a startup compete? Find out in our next season of Step by Step, coming next week.
Cooperation, Inspiration and Discovery, feat. Sherline, Founder and CEO of co-op Commerce
December 04, 2020 12:00 - 41 minutes - 37.8 MBToday we talk with Ferris Jumah, CEO of Surge.AI, about big data, AI technology in consumer insights, and the evolution of purchasing funnels. The New DIY DIY used to have a connotation of poor quality or poor craftsmanship but today, it’s more indicative of participation. Online marketplaces are booming with consumers and creators having more meaningful connections with items that could otherwise be more easily purchased. Partnering with Gladly, we’ve created a new report: The New DIY: ...
Robot Work vs. Human Work, feat Ferris Jumah, Founder and CEO of Surge.ai
November 27, 2020 12:00 - 57 minutes - 53.2 MBToday we talk with Ferris Jumah, CEO of Surge.AI, about big data, AI technology in consumer insights, and the evolution of purchasing funnels. The New DIY DIY used to have a connotation of poor quality or poor craftsmanship but today, it’s more indicative of participation. Online marketplaces are booming with consumers and creators having more meaningful connections with items that could otherwise be more easily purchased. Partnering with Gladly, we’ve created a new report: The New DIY: ...
[Step by Step] How to Build Sustainable CX and Avoid Burnout?
November 20, 2020 12:00 - 50 minutes - 46.7 MBCustomer support and burnout often co-exist in an organization. How do you prevent burnout and have sustainable CX, while running one of the most prestigious brands in the world? Jeffrey Newman, Manager of Customer Care at Porsche shares how he keeps it all in balance. Listen now!
[Step by Step] How Does CX Address Modern Customer Expectations?
November 19, 2020 12:00 - 38 minutes - 35.2 MBCustomer Experience is about anticipating needs. For Native shoes, leading with their values helps them to do just that. Their brand promise - to live lightly - is woven into every interaction they have with a customer. To do this, they're using blended teams to help blur the lines between online interactions and offline interactions, creating a seamless, even channel-less, view of interacting with the customer. Listen now!
[Step by Step] How Does CX Drive Lifetime Value? (feat. Melanie Travis, CEO at Andie Swim)
November 18, 2020 12:00 - 30 minutes - 28.1 MBHow do you scale truly personal customer experiences? One-to-one CX takes time, talent, and experience. But when you train your customers to be your frontline CX team, that's where the magic happens. In this episode of Step by Step, CEO and Founder of women's swimwear brand, Andie, unpacks how they use technology to scale their brand promise while making every interaction personal.
[Step by Step] How to Move From a Contact Center to a Revenue Center?
November 17, 2020 12:00 - 43 minutes - 39.7 MBStep by Step continues with Episode 2! "Selling is Good Service" says Kate Showalter. She should know - Kate is the Senior Director for Customer Service at Crate and Barrel, overseeing global CX for the storied retailer. Since COVID under Kate's direction, Crate and Barrel has nimbly transitioned their once store-bound frontline sales operation to a fully-digital-capable organization. In this episode we'll learn how she did it, and how you can too, Step by Step.
[Step by Step] How Do We Evolve from Customer Support to Customer Experience?
November 16, 2020 12:00 - 40 minutes - 37.1 MBWelcome to Step by Step Season 3 by Future Commerce, presented by Gladly. This season of Step by Step is all about customer experience. Consumers have reimagined the customer experience, and they expect far more from a service interaction than issue resolution. The service experience is now as important, if not more important, than the product experience. As customer expectations are evolving faster than ever, customers are rapidly moving toward brands that are engaging the way they want to ...
Content is King, Channel is Queen, feat. Michelle Grant, Salesforce
November 13, 2020 12:00 - 44 minutes - 41.1 MBWho is Michelle Grant? Michelle got her start studying the retail industry in 2015 with Euromonitor, focusing on overall global strategy. She started this year at Salesforce in their Strategy Insights group with a focus on technology in retail and consumer goods. Michelle just launched Becoming Retail with Rob Garth—a content series focusing on executive interviews to understand the digital transformations behind brands; how they’re enacting digital change, what they’re learning, what the...
The Magic of Logistics? Data and Optimization, feat. Jason Murray, Co-Founder and CEO of Shipium
November 06, 2020 12:00 - 53 minutes - 48.7 MBShipping is extraordinarily complicated Shipium helps businesses by providing the tech behind the complicated processes of shipping to consumers. Jason says that shipping is a series of events that needs to be coordinated well to give customers the optimal experience: “Our belief is that coordination should happen with good technology.” - Jason Murray Jason had a long career at Amazon in which his career mostly focused on the merger between logistics and technology - eventually leading hi...
There's a Nerd For That - Farfetch, Instacart, and Connecting Shoppable Experiences
October 30, 2020 11:00 - 53 minutes - 48.9 MBWe discuss digital shopping experiences, their experimental evolution, Instacart, CARLY brands, and more. The New DIY DIY used to have a connotation of poor quality or poor craftsmanship but today, it’s more indicative of participation. Online marketplaces are booming with consumers and creators having more meaningful connections with items that could otherwise be more easily purchased. Partnering with Gladly, we’ve created a new report: The New DIY: Creators, Crafts and Commerce. “The...
The New DIY: Retail Opportunity in the Passion Economy
October 26, 2020 22:07 - 2 minutes - 2.39 MBToday we acquire skills online, and those skills shape our purchasing habits. Our newest report dives deep into the Passion Economy, and the era of "do it yourself". We explore what this means for brands, and what retail stands to gain. Get the report today: https://futurecommerce.fm/thenewdiy
“I Wouldn’t Allow Our Business to Become Dependent on One Channel" feat. Damian Soong, Co-Founder and CEO of Form Nutrition
October 23, 2020 11:00 - 51 minutes - 46.9 MBDamian Soong, co-founder and CEO of Form Nutrition joins us to talk about Form and building a B-Corp brand that serves a wide audience. The New DIY DIY used to have a connotation of poor quality or poor craftsmanship but today, it’s more indicative of participation. Online marketplaces are booming with consumers and creators having more meaningful connections with items that could otherwise be more easily purchased. Partnering with Gladly, we’ve created a new report: The New DIY: Creator...
A Tale of Two Recoveries: Popshelf, The K-Shaped Recovery, and Spending Power
October 16, 2020 11:00 - 55 minutes - 50.8 MBIn this episode, we talk about marketplaces, subscription services, the K-Shaped economy recovery, and more. “The Future of Every Brand is a Marketplace” In Future Commerce #041, Sucharita Mulpuru said that marketplaces are where businesses are going to thrive. “Consumers want more in their online shopping experience and they want to be able to transact more often with the brands that they know and love in products that aren’t just the core.” - Phillip Jackson Moving towards a marketplac...
Parade: Reimagining a Value Brand, feat. Jack Defuria, Co-Founder and Chief Digital Officer
October 09, 2020 11:00 - 28 minutes - 26.2 MBJack DeFuria, Chief Digital Officer and Co-Founder of Parade, joins the show as he talks about founding Parade while in college with his co-founder, Cami Téllez, how Parade approaches their brand, and the pursuit of building America’s next great underwear company. What is Parade? Parade is a women’s underwear brand focused on ages 18-30. They were able to connect with potential customers in their target market very early on digitally using Facebook groups, sorority group chats, etc. and ...
Capital and the Creator Economy: Two Conversations with Sari Azout
October 02, 2020 18:05 - 1 hour - 55.5 MBHuman Centricity Sari is an early stage investor, a lead strategist at a startup studio, and a newsletter writer. “To me, being human-centered means you’re far more obsessed with the problem you’re solving than you are with a product that you’ve built. And what that gives you is the flexibility to evolve with your customer.” - Sari Azout “Being human-centered ultimately means that you don’t really sell your product. You sell your purpose.” - Sari Azout The brand ‘story’ is important for ...
The Anti-Blands: Existential Brands and the New Dadaism
September 25, 2020 11:00 - 45 minutes - 41.5 MBThe New Dadaism Dadaism was an intellectual movement post-WWI that focused on subverting the serious. In response to the popularity of minimalism, maximalism has been on the rise. Brands have been using absurdity to reach their markets - specifically with Gen Z and Millennial brands. An Exploration in Brands in this Moment “Topicals really is the Anti-Bland” - Phillip Topicals is a skin care brand founded by two women of color. They have continuously been selling out, even after retaili...
CPG: "Around You, On You, In You"
September 18, 2020 11:00 - 58 minutes - 53.4 MBJackson Jeyanayagam, VP of DTC at Clorox, joins us today to talk about Clorox’s DTC strategy, launching a new brand for an underserved, generation segment in the marketplace, and how his past experiences have prepared him and brought a fresh perspective to his current role. What’s Jeyanayagam’s story? Jeyanayagam started at a PR agency working with T-Mobile. Whenever the Sidekick was launched and subsequently hacked, his world opened up to social media and digital marketing. This digital...
"Low-Cost Indulgence" feat. Mayssa Chehata, Founder and CEO at BEHAVE Candy
September 04, 2020 11:00 - 44 minutes - 40.6 MBWhat is BEHAVE? BEHAVE makes candy that is better for you: low sugar, natural ingredients, no artificial ingredients, and good taste. Currently, BEHAVE offers two options of gummies, sweet and sour. BEHAVE started from a lack of alternative options in the candy department, which typically had people giving up candy altogether. Originally, BEHAVE planned to be a mix of DTC and retail. Due to COVID, they’re now only doing DTC. BEHAVE thrived throughout COVID by surrounding themselves with...
Walmart's Midlife Crisis: The Rise and Fall of Small Business in 2020
August 28, 2020 11:00 - 45 minutes - 42 MBWe chat with Ingrid Milman Cordy about business growth and decline in 2020 and Walmart’s new partnership. Our Economy The way our economy is set up, big businesses are bound to thrive, even during economic disruption like COVID-19. Small businesses seemed to be the ones to cope best with the disruption, but the distinction of “essential businesses” shifted from small business to big business. Businesses like Amazon and Shopify doing well also signifies that the small and medium business...
Pants = Tyranny: A Retail Rebirth Report Review
August 21, 2020 11:00 - 1 hour - 57.8 MBRead the Retail Rebirth Report here. Read Insiders #045: The New Dada Here. Read Insiders #046: The New Formal Here. Find us at Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. Have any questions or comments about the show? You can reach out to us at [email protected] or any of our social channels; we love hearing from our listeners!
Employing the Highest Levels of Integrity, feat. Nilla Ali, SVP of Commerce at BuzzFeed
August 14, 2020 11:00 - 46 minutes - 42.5 MBWe chat with Nilla Ali, the Senior Vice President of Commerce at BuzzFeed. Can content and commerce coexist within a platform? How does the shift into shopping digitally affect the way that retailers and advertisers reach to consumers? CONTENT AND COMMERCE There has been an Increase in traffic and consumption on BuzzFeed during COVID-19. BuzzFeed Shopping has been introduced, a native checkout feature on BuzzFeed which optimizes a consumer’s experience and increases revenue for feature...
“The Plan Was Always to Go Back to Membership” - feat. Jeremy Cai - CEO at Italic
August 07, 2020 11:00 - 1 hour - 60.7 MBWe talk with Jeremy Cai, CEO of Italic. We discuss what Italic is and how it is different than other DTC brands today. ITALIC Italic offers subscription memberships with access to a thousand plus products at-cost - stepping away from mark-up retailing. Italic is moving less in a brand specific, single category product direction and more into a value driven lifestyle. Italic’s ‘secret’ lies in partnering with manufacturers instead of treating them as vendors. WHY IT WORKS Three primary ...
Announcing NBCUniversal Checkout, Feat. Evan Moore, Vice President of Commerce Partnerships
August 04, 2020 11:00 - 38 minutes - 35 MBWhat is NBC Universal Checkout NBC Universal Checkout is a native shopping experience embedding within any NBC content page. Whether it's a text based article, a static page, or even a video, it can be transformed into a native shopping experience. When the viewer encounters a product, they can click on the product to see more information about it, add it to a shopping cart, pay, and check out all without leaving the NBCU site. Context is really important during the experience - finding a...
Rethinking Everlane on the Nine by Nine Report: Part 2 of Nine by Nine Retrospect
July 31, 2020 16:00 - 48 minutes - 44.6 MBListen to Part 1 of the Nine by Nine Retrospect here
Rethinking Everlane on the Nine by Nine Report: Part 2 of Nine by Nine Retrospect
July 31, 2020 16:00 - 48 minutes - 44.6 MBWhat makes a brand meaningful? Future Commerce sought to answer this question in our recent report, Nine by Nine: 81 Brands Changing Our World. In this episode, Part 2 of 2, Phillip & Brian sit down and reflect on the report and the categories included.
Timeless, Thoughtful, and Sustainable, feat. Kyle Hoff, Co-Founder & CEO at Floyd
July 24, 2020 11:00 - 53 minutes - 49.4 MBIn this episode, we chat with Kyle Hoff, co-founder of Floyd Furniture. What is Floyd Furniture’s approach? Floyd started from looking at the amount of furniture consumed and thrown out after its use and the idea that furniture can be sustainable, adaptable, and kept for long periods of time. They began with a Kickstarter campaign based around their core idea and kept it simple with one product at a time. There are few DTC furniture brands. Floyd focuses on connection with their dire...
Streamline and Simplify - feat. Keith Anderson, SVP of Strategy & Insights at Profitero
July 17, 2020 11:00 - 52 minutes - 47.7 MBWhat is Profitero? Profitero is a platform for eCommerce performance, measurement, analytics, and optimization for brands primarily in Europe, North America, and Asia. Profitero isn’t an agency, though it has similarities. Profitero doesn’t actually perform the work for the brands, but does create data and create tech to make that data valuable. Agencies have seemed to be expendable or interchangeable in the past. Profitero comes in to perform the “know-how” of an agency, but allows the w...
Announcing Retail Rebirth: A Report from Future Commerce
July 16, 2020 11:00 - 1 minute - 1.32 MBWe all feel it: the rhythm of retail has been disrupted. Current events have changed the way consumers shop and Future Commerce has partnered with Gladly to bring you Retail Rebirth: a report that will inform retailers what this "new normal" is and how consumers plan to spend.
Stairway to CEO: Trailblazing in Style with Brian Ree, Co-Founder & CEO of DAILYLOOK
July 14, 2020 11:00 - 1 hour - 71.8 MBDAILYLOOK is a personal styling service that sends you a box of hand-picked fashion items right to your door every month. In this interview, Brian shares with us how he started his first business at 15 years old, created and then sold a newsletter with over 450k subscribers to a poker company, and then raised over $11M to build his company DAILYLOOK. Brian uncovers the challenges he faced from pivoting his business and shares some important red flags he looks out for when hiring. In This Ep...
What Makes a Brand Meaningful? A Nine by Nine Report Retrospect
July 10, 2020 11:00 - 40 minutes - 36.8 MBWhat makes a brand meaningful? We sought to answer this question in our recent report, Nine by Nine: 81 Brands Changing Our World. In this episode, we sit down and reflect on the report and the categories included, and even talk about what is coming up in Part Two. Nine by Nine: What Is It and How Was It Received? Nine by Nine is our report that asks the question “What makes a brand meaningful?” Spoiler alert: There are nine answers! Nine categories and nine brands that exemplify those nin...
The Digitally-Enabled Local Business: Transitioning OfferUp’s Platform from C2C to B2C (feat. CEO Nick Huzar)
July 03, 2020 11:00 - 32 minutes - 29.4 MBLocal commerce is making a comeback and the digital realm is crucial to its success. OfferUp strives to create a platform that enables anyone to buy and sell locally. Nick Huzar, CEO of OfferUp joins the show to discuss how they're evolving with local commerce. The Potential for Secondhand Commerce Nick loves to build and create things. While having a baby on the way, he needed to clear a room and was frustrated at the time and effort it would take to sell his belongings. The idea for Offe...
Reflections on Gladly's 2020 Consumer Expectations Report feat. Joseph Ansanelli, CEO at Gladly
June 26, 2020 11:00 - 54 minutes - 49.9 MBJoseph Ansanelli, CEO at Gladly and friend of Future Commerce, sits down with Phillip & Brian to talk about Gladly’s 2020 Consumer Expectations report. Now more than ever, consumers expect a much more personal experience than ever before, and Phillip, Brian, and Joseph discuss practical ways eCommerce brands can exceed those expectations.