Enrollment Growth University: Higher Education
265 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 23 ratingsEnrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more. If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.
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Episodes
64: Saint Louis University Puts Amazon Echo Dots in Every Dorm Room w/ David Hakanson & Jay Goff
October 29, 2018 09:00 - 17 minutes - 23.9 MBDavid Hakanson, Vice President, CIO & Chief Innovation Officer at Saint Louis University and Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University joined the podcast to talk about their ambitious Amazon Echo Dot initiative and custom voice AI skill, and how institutions can better leverage technology when it comes to scaling student service.
63: The Power of Faculty Email Marketing at Slippery Rock University w/ Jeananne Nicholls
October 22, 2018 09:00 - 10 minutes - 14.1 MBDr. Jeananne (Nan) Nicholls, Professor of Marketing at Slippery Rock University of Pennsylvania, joined the podcast to discuss the value of faculty email marketing to engage and motivate online students.
62: Communicating the Value of “Mission” at Carroll College w/ Chato Hazelbaker
October 15, 2018 09:00 - 12 minutes - 17 MBDr. Chato Hazelbaker, Vice President of Enrollment and Marketing at Carroll College, joined the podcast to discuss how institutions can do a better job communicating and effectively positioning their “mission.”
61: University of Texas at Dallas Adds Quickbooks Bootcamp to Accounting Degree Program w/ Jennifer Johnson
October 08, 2018 09:00 - 8 minutes - 11.7 MBJennifer Johnson, Senior Lecturer at The University of Texas at Dallas, discusses how we can better bridge the technology gap between what institutions are teaching and what employers are looking for.
60: How to Launch New Programs at Spalding University w/ Paul Bolton
October 01, 2018 09:00 - 16 minutes - 22.9 MBPaul Bolton, Director of Adult Enrollment at Spalding University, and host of the podcast, “Reboot, 21st Century Enrollment Management” discusses all the steps necessary to successfully launch a new program at your institution.
59: Princeton University’s Response to Anonymous Course Reviews w/ Nic Voge
September 24, 2018 09:00 - 15 minutes - 21.6 MBNic Voge, Senior Associate Director at Princeton University’s McGraw Center for Teaching and Learning, discusses Principedia, Princeton University’s in-house course discovery forum, made to promote student sharing and metacognition while combatting anonymous and unhelpful course review sites.
58: Micro-Grants as Stop-Out Prevention at University of North Carolina at Charlotte w/ Tina McEntire
September 17, 2018 09:00 - 17 minutes - 24.5 MBTina McEntire, Associate Provost at University of North Carolina at Charlotte, discusses how their Gold Rush micro-grant program keeps students from stopping out late in their program for financial reasons, and how 95% of micro-grant recipients at UNC-Charlotte have either successfully graduated or are on track to do so.
57: Church Partnerships at North Central University w/ Michael Price
September 10, 2018 09:00 - 10 minutes - 15 MBMichael Price, Chief Enrollment Officer at North Central University, discusses how institutions can get creative with employer partnerships, and specifically how religiously-affiliated institutions can partner with churches on enrollment growth initiatives.
56: University of Louisville asks Adult Students for a Second Chance
September 03, 2018 09:00 - 12 minutes - 17.7 MBDr. Matt Bergman, Assistant Professor at University of Louisville, discusses why when it comes to recruiting adult students, rather than giving them another chance to earn their degree, we need to ask them to give us another chance.
55: Open Educational Resources at University of Georgia w/ Nick Colvard
August 27, 2018 09:00 - 18 minutes - 25.3 MBDr. Nicholas Colvard, Lecturer and Academic Coach in the Division of Academic Enhancement at University of Georgia, discusses both the potential economic and academic benefits of Open Educational Resources (OER) and the results of their latest findings re: OER at University of Georgia.
54: Learning Collaboration Technologies (Google Jamboard) at Alma College w/ Anthony Collamati
August 20, 2018 09:00 - 19 minutes - 26.4 MBAnthony Collamati, Associate Professor of New Media Studies at Alma College discusses how collaborative learning technologies like Google’s new Jamboard can help salvage the best parts of the traditional liberal arts experience in a higher ed world that’s quickly migrating online.
53: Eastern Michigan University’s In-State Price Match for International Students w/ Dr. James Smith
August 13, 2018 09:00 - 11 minutes - 15.9 MBDr. James Smith, President of Eastern Michigan University, discusses how they’re looking to stay competitive with international recruitment in a politically challenging market with their TRUEMU global rate tuition plan.
52: Building Student Service Hubs at Lynn University w/ Gareth Fowles
August 06, 2018 09:00 - 14 minutes - 20.2 MBGareth Fowles, Vice President for Enrollment Management at Lynn University, discusses why higher ed needs to follow the lead of customer-service oriented companies from other industries when it comes to student support.
51: Increasing Student Yield at University of Miami w/ Jay Jacobs
July 30, 2018 16:00 - 14 minutes - 20 MBJay Jacobs, Director of Enrollment Management and Admission Operations at University of Miami discusses their multi-tiered approach to increasing student yield.
50: Total Price Transparency at Columbia College (Missouri) w/ Dr. Scott Dalrymple
July 23, 2018 09:00 - 17 minutes - 24.3 MBDr. Scott Dalrymple, President of Columbia College, discusses how they’re working to improve price transparency for Columbia students with their no-fees all-in “Truition” model.
49: Improving Graduation Rates at Georgia State University w/ Timothy Renick
July 16, 2018 09:00 - 17 minutes - 24.6 MBDr. Timothy Renick, Sr. Vice President for Student Success at Georgia State University, discusses the tech-enabled high-touch strategies that have helped raise their 6-year graduation rate from 32% to 54%.
48: Integrating the Bootcamp Education Model at Duke University w/ Matthew Rascoff
July 09, 2018 09:00 - 13 minutes - 17.9 MBMatthew Rascoff, Associate Vice Provost at Duke University discusses why higher ed shouldn’t feel threatened by the bootcamp education model, but rather work to integrate these hands-on hard skills within our existing degree programs.
47: New Approach to Debt Forgiveness at Wayne State University w/ Dawn Medley
July 02, 2018 09:00 - 17 minutes - 24.4 MBDawn Medley, Associate Vice President of Enrollment Management at Wayne State University discusses both the access and enrollment growth benefits of their Warrior Way Back program, which forgives up to $1,500 in past-due debt that’s preventing students from moving forward in their degree program.
46: Reinventing Student Transcripts at Elon University w/ Rodney Parks
June 25, 2018 09:00 - 21 minutes - 8 MBDr. Rodney Parks, University Registrar at Elon University, discusses how to rethink the traditional academic transcript to be much more useful for students and employers and to convey more accurately the student’s entire co-curricular experience.
45: Right-Fit Student Targeting at Saint Louis University w/ Jay Goff
June 18, 2018 09:00 - 14 minutes - 20.5 MBJay Goff, Vice President for Enrollment and Retention Management at Saint Louis University discusses how SLU has moved away from the spray-and-pray model when it comes to prospective student list buys and found a much more creative and data-driven targeting approach.
44: Blogging at Hope College w/ Jennifer Fellinger
June 11, 2018 09:00 - 19 minutes - 26.4 MBJennifer Fellinger, Vice President of Public Affairs and Marketing at Hope College, talks about all the reasons institutions should take blogging seriously and about how to move from blogging at a small scale to managing a network of blogs.
43: GDPR Compliance in Higher Education w/ Mark McConahay
June 04, 2018 09:00 - 17 minutes - 23.8 MBMark McConahay, Associate Vice Provost and Registrar at Indiana University – Bloomington and Vice President for Information Technology at AACRAO (The American Association of Collegiate Registrars and Admissions Officers) discusses why colleges and universities should be paying really close attention to the GDPR regulation coming out of the European Union, even outside of international recruitment activities.
42: Geographic Student Targeting at University System of Georgia w/ Angela Bell
May 28, 2018 09:00 - 12 minutes - 17.8 MBDr. Angela Bell, Associate Vice Chancellor of Research and Policy Analysis at The University System of Georgia discusses how their Zillow-like research tool allows them to better geographically target untapped and underserved students.
41: Proving the Value of Higher Education at The University of Texas System w/ David Troutman
May 21, 2018 09:00 - 18 minutes - 26.1 MBDr. David Troutman, Associate Vice Chancellor for Institutional Research and Decision Support at The University of Texas System, discusses how SeekUT, their free online college and career planning tool is designed to better assist students in degree program selection by helping them understand the complete financial story behind their decision.
40: Student Storytelling at SUNY Oswego w/ Tim Nekritz
May 14, 2018 09:00 - 20 minutes - 28.3 MBTim Nekritz, Director of News and Media at SUNY Oswego talks about giving up the reins to your communication channels, and trusting and empowering your students to tell your institution’s best story.
39: Brand Journalism at University of Notre Dame w/ Andy Fuller
May 07, 2018 09:00 - 11 minutes - 16.4 MBAndy Fuller, Director of Strategic Content at University of Notre Dame, talks about their long-form journalism unit, the highly-engaging online experiences they’re building, and how they team up with media relations to get additional press from their efforts.
38: Web Governance at DePaul University w/ Zoe Jacobs
April 30, 2018 09:00 - 17 minutes - 23.9 MBZoe Jacobs, Web Content Manager at DePaul University discusses the pros and cons of different website governance and ownership scenarios in higher ed.
37: Academic Exploration Tool at University of Kentucky w/ Tyler Gayheart
April 23, 2018 09:00 - 17 minutes - 23.9 MBTyler Gayheart, Director of Strategic Communication at the University of Kentucky discusses the work they’re doing to make their academic program listings more than a mere directory, but a truly exploratory tool for the undecided student.
36: Current Student Communications at Temple University w/ Samantha Krotzer
April 16, 2018 09:00 - 10 minutes - 13.8 MBSamantha Krotzer, Content Manager at Temple University discusses how their Nutshell Newsletter serves to fill the gap between enrollment and alumni communications and better engage current students.
35: Athletics’ Role in Brand Strategy at University of Florida w/ Bruce Floyd
April 09, 2018 09:00 - 19 minutes - 26.6 MBBruce Floyd, Social Media Manager at the Florida Gators discusses the communications role that athletics can play as a part of an overall brand strategy when your athletic social accounts have twice the followers as your university’s primary pages.
34: First-Year Retention Data at Flagler College w/ Joseph Provenza
April 02, 2018 09:00 - 11 minutes - 15.7 MBJoseph Provenza, Vice President for Technology Services and Chief Information Officer at Flagler College, discusses some incredibly interesting and even counter-intuitive findings from digging into their first-year retention data.
33: City-Student Partnerships at Dominican University of California w/ Vickie Alleman
March 26, 2018 09:00 - 10 minutes - 14.9 MBOur guest this week on the Enrollment Growth University was Vickie Alleman, Vice President of Enrollment Management at Dominican University of California. Vickie shared her experience with unique municipality partnerships.
32: Funding a 10-Figure Capital Campaign at University of Illinois Urbana-Champaign w/ Jon Salvani
March 19, 2018 12:49 - 24 minutes - 34.1 MBJon Salvani, Director of Advancement and Team Lead for Chicago Regional Advancement Team at the University of Illinois at Urbana-Champaign, discusses how to game plan for a 10-figure capital campaign using key market approaches, creative fundraising opportunities, advancement ambassadors, and more.
31: Entrepreneurship Programming at University of Colorado Boulder w/ Kyle Judah
March 12, 2018 09:00 - 14 minutes - 13.1 MBKyle Judah, Director of Entrepreneurship at University of Colorado Boulder (College of Engineering & Applied Science) discusses the recruitment, corporate, and fundraising benefits of launching entrepreneurship and accelerator programming at your institution.
30: Iterative Web Design at Messiah College w/ Kris Hardy
March 05, 2018 10:00 - 16 minutes - 22.1 MBKris Hardy, Director of Web and Digital Marketing at Messiah College, discusses how to avoid the “launch and leave it alone” plan for your website, and move to a process of continuous optimization that ensures your website gets better and better between new launches, too.
29: Enrollment Growth Simulation Modeling at Worcester Polytechnic Institute w/ Dr. Raafat Zaini
February 26, 2018 16:03 - 17 minutes - 24.3 MBDr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute discusses the dynamic enrollment model for university expansion he created at WPI and the interdependence between enrollment factors and cost centers to create a scalable model for growth detailed in his research study, Let’s Talk Change in a University: A Simple Model for Addressing a Complex Agenda. Dr. Raafat Zaini's research interest is in the area of organizational dynamics and innovation sustainability with a foc...
28: Test-Optional Admission Decisions at Bloomfield College w/ Adam Castro
February 19, 2018 10:00 - 21 minutes - 29.4 MBAdam Castro, Vice President for Enrollment Management at Bloomfield College, discusses the potential accessibility, enrollment and academic benefits of test-optional admission decisions.
27: Prepping for a Web Redesign at Gettysburg College w/ Paul Fairbanks
February 12, 2018 10:00 - 13 minutes - 18.2 MBPaul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution. Find a breakdown of this episode here.
26: Building a New Brand Architecture at Indiana University w/ Dr. Rob Zinkan
February 05, 2018 10:00 - 15 minutes - 21.3 MBDr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.
25: How Johns Hopkins University Uses Chatbots to Automate Customer Service w/ Gus Sentementes
January 29, 2018 10:00 - 12 minutes - 17.4 MBGus Sentementes, Audience Engagement Manager at Johns Hopkins University discusses how to build your very own chatbot to automate customer service, better assist students, and increase your inquiry generation.
24: How Eastern Washington University Spins Up New Programs in Record Time w/ Dr Scott Gordon
January 22, 2018 10:00 - 14 minutes - 20.6 MBDr. Scott Gordon, Provost and Vice President for Academic Affairs at Eastern Washington University, discusses how they partnered with Microsoft to spin up a new business analytics degree program, in less than a year, to meet Microsoft’s demand for graduates with data analytics experience.
23: Belmont University’s Student Social Media Street Team w/ Lougan Bishop
January 15, 2018 10:00 - 15 minutes - 20.7 MBLougan Bishop, Web and Digital Media Manager at Belmont University, discusses how to leverage students to build social media street teams and add authentic voices to your enrollment communications.
22: Web Accessibility in Higher Education w/ Mark Greenfield
January 08, 2018 10:00 - 15 minutes - 21.1 MBMark Greenfield, Digital Strategist at University at Buffalo, talks about how to make your higher ed website “accessible”, and both the improved student experience and legal necessity of doing so.
21: Making Higher Ed Leaders Digitally Savvy at Florida State University w/ Josie Ahlquist
January 01, 2018 10:00 - 22 minutes - 30.6 MBDr. Josie Ahlquist, Research Associate & Instructor at Florida State University, talks about how important it is for higher ed leaders to be digitally savvy and how they can get there at your institution.
20: University of Minnesota’s Content Strategy Practice w/ Amanda Costello
December 26, 2017 10:00 - 20 minutes - 28.3 MBAmanda Costello, Editor and Content Strategist for the College of Education and Human Development at the University of Minnesota, talks about content strategy and how to work effectively with faculty and other SMEs to produce great content at your institution.
19: Launching a Podcast at Skidmore College w/ Jackie Vetrano
December 18, 2017 10:00 - 13 minutes - 18.8 MBJackie Vetrano, Social Media Coordinator at Skidmore College, explains the storytelling, content and brand benefits of launching a podcast, and why your college or university may want to launch your very own.
18: Faculty’s Role in the Recruitment Process at Calvin College w/ Ryan Bebej
December 11, 2017 10:00 - 11 minutes - 15.4 MBRyan Bebej, Assistant Professor of Biology at Calvin College, discusses faculty’s role in the enrollment process – what it is, what it could be, and what it definitely shouldn’t be.
17: Building a Modern-Day Media Relations Strategy at Delaware Valley University w/ Tom Durso
December 04, 2017 14:59 - 12 minutes - 17.2 MBTom Durso, AVP of Marketing and Communications at Delaware Valley University, discusses what a modern higher ed media relations strategy should look like, and whether or not the same media gatekeepers are even still relevant anymore.
16: Future-Proofing Your Higher Ed Marketing Department w/ T-Shaped Marketers at National University
November 27, 2017 10:00 - 13 minutes - 18.4 MBAaron Edgell, Head of Marketing Services at National University, discusses how when staffing your higher ed marketing department, you don’t want to hire generalists, or specialists, but both.
15: Cornell University and the Future of Advancement Operations w/ Ashley Budd
November 20, 2017 10:00 - 20 minutes - 28.5 MBAshley Budd, Director of Digital Marketing (Advancement) at Cornell University talks about the latest advancements in alumni tools, technology and AI that are changing engagement and fundraising at Cornell altogether. Find a breakdown of this episode here.