Enrollment Growth University: Higher Education
265 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 23 ratingsEnrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more. If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.
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Episodes
14: Advanced Digital Measurement Tools at Wayne State University w/ Nick DeNardis
November 13, 2017 10:00 - 21 minutes - 30.2 MBNick DeNardis, Director of Digital Communications at Wayne State University discusses the must-have tools for your higher ed measurement tookit.
13: Boston University’s Social Media Etiquette During National Tragedies w/ Kat Cornetta
November 06, 2017 10:00 - 18 minutes - 25.4 MBKat Cornetta, Assistant to the Dean of Students at Boston University, discusses why the best social media response during a national tragedy may very well be silence.
12: How Middle Tennessee State University Prepares Students for Gainful Employment Prior to Graduation w/ Dr. Colby Jubenville
October 30, 2017 09:00 - 26 minutes - 35.9 MBDr. Colby Jubenville, Director of the Center for Student Coaching and Success at Middle Tennessee State University, discusses how their coaching strategy effectively prepares students for gainful employment PRIOR to graduation.
11: “Pie Your Professor” Highlights Concordia University, Nebraska’s Day of Giving w/ Seth Meranda
October 23, 2017 09:00 - 11 minutes - 15.8 MBSeth Meranda, Director of Marketing at Concordia University, Nebraska, discusses how a Facebook Live stream had their community glued to their screens and reaching for their checkbooks during a “Pie Your Professor” fundraising campaign during their Day of Giving. Find a breakdown of this episode here.
10: How Fresno Pacific University Leverages Faculty in Their Enrollment Marketing w/ Jillian Coppler
October 16, 2017 09:00 - 15 minutes - 21.7 MBJillian Coppler, Executive Director of Enrollment Marketing at Fresno Pacific University, discusses the enrollment growth benefits of prioritizing healthy relationships between faculty and your enrollment marketing office. Find a breakdown of this episode here.
9: Harvard University Seeks Authenticity Through Video w/ Mike Petroff
October 09, 2017 09:00 - 15 minutes - 21 MBMike Petroff, Senior Associate Director of Content Strategy at Harvard University, discusses how video helps make Harvard as an institution appear more attainable, and Harvard students more accessible.
8: Building a Modern Higher Ed Marketing Team at University at Albany (SUNY) w/ Dr. Joseph Brennan
October 02, 2017 09:00 - 18 minutes - 25.2 MBDr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses how to hire, organize and structure your higher ed marketing department to fulfill current and future institutional enrollment goals.
7: Concordia University, Irvine Brings the 4 P’s Back to Higher Ed Strategy w/ Rick Hardy
September 25, 2017 09:00 - 18 minutes - 25.6 MBRick Hardy, AVP of Marketing at Concordia University, Irvine, discusses how his team takes a product marketing approach to academic program development and promotion. Find a breakdown of this episode here.
6: Colgate University’s Advanced Facebook Targeting w/ Matt Hames
September 18, 2017 09:00 - 20 minutes - 28.2 MBMatt Hames, Communications Strategist at Colgate University, discusses how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives. Find a breakdown of this episode here.
5: Emerson College’s Approach to Integrating Adult Education on Campus w/ Lesley Nichols
September 11, 2017 09:00 - 13 minutes - 19.2 MBLesley Nichols, Executive Director of Professional Studies at Emerson College, discusses the integration and shared resource benefits of bringing adult and continuing education departments off their own island and into the fold. Find a breakdown of this episode here.
4: Bridgewater State University’s Student Affairs Communications Technology w/ Dr. Ed Cabellon
September 05, 2017 09:00 - 29 minutes - 40.9 MBDr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University discusses how to leverage technology to build capacity and more effectively engage with and retain current students.
3: Notre Dame’s Web Speed Strategy w/ Erik Runyon
August 28, 2017 18:13 - 19 minutes - 26.9 MBErik Runyon, Technical Director at the University of Notre Dame discusses tools and strategies to minimize web page weight and load times in order to maximize prospective student behavior.
2: Concordia University, Texas – Transitioning to a New Enrollment Role w/ Jennielle Strother
August 21, 2017 09:00 - 10 minutes - 14.2 MBJennielle Strother, Chief Enrollment Officer at Concordia University, Texas and co-founder of #EMchat discusses how to transition into a new enrollment leadership role and what your first 30 days should look like at a new institution. Find a breakdown of this episode here.
1: Marquette University’s Snapchat Strategy w/ Tim Cigelske
August 14, 2017 13:54 - 16 minutes - 23 MBIn this episode Tim Cigelske, Director of Social Media at Marquette University, discusses creative ways higher ed can use Snapchat as an enrollment growth strategy.
Why You Should Listen to Enrollment Growth University
July 26, 2017 19:09 - 5 minutes - 7 MBThere's a lot of anxiety in the higher-ed space right now as competition for enrollment becomes fiercer. But that doesn't mean there aren't colleges and universities who are thriving. How do they do it? What are successful universities doing? Listen in to the show to hear the answers from leaders and peers in higher education.