Enrollment Growth University: Higher Education artwork

9: Harvard University Seeks Authenticity Through Video w/ Mike Petroff

Enrollment Growth University: Higher Education

English - October 09, 2017 09:00 - 15 minutes - 21 MB - ★★★★★ - 23 ratings
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Previous Episode: 8: Building a Modern Higher Ed Marketing Team at University at Albany (SUNY) w/ Dr. Joseph Brennan
Next Episode: 10: How Fresno Pacific University Leverages Faculty in Their Enrollment Marketing w/ Jillian Coppler

Mike Petroff, Senior Associate Director of Content Strategy at Harvard University, discusses how video helps make Harvard as an institution appear more attainable, and Harvard students more accessible.