26: Building a New Brand Architecture at Indiana University w/ Dr. Rob Zinkan

Enrollment Growth University: Higher Education

English - February 05, 2018 10:00 - 15 minutes - 21.3 MB - ★★★★★ - 23 ratings
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Previous Episode: 25: How Johns Hopkins University Uses Chatbots to Automate Customer Service w/ Gus Sentementes

Next Episode: 27: Prepping for a Web Redesign at Gettysburg College w/ Paul Fairbanks

Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.