Employer Branding Podcast
320 episodes - English - Latest episode: 3 months ago - ★★★★★ - 26 ratingsLearn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.
Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.
Subscribe ==> https://employerbrandingpodcast.com
Contact: [email protected]
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Episodes
How Cisco Uses Snapchat for Talent Branding, with Carmen Collins
July 26, 2016 15:07 - 32 minutes - 22.5 MBCisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins to find out. Questions: Tell us about Cisco and what you do there? Tell us about We Are Cisco on Snapchat? How did you go about setting this up? What challenges did you face with Snapchat? Who are the Kitten Rainbow Unicorns? What content gets posted on WeAreCisco’s Snapchat account? What’s the ROI and how do you measure it - any hi...
How Cision Innovates on Social, with Michelle Dziuban
July 19, 2016 09:18 - 28 minutes - 19.3 MBHow can a global leader of PR software use social media innovation to cut through the noise? I’ve spoken to Michelle Dziuban, Social Media Manager of Cision to find out. Questions for Michelle: Tell us about Cision and what you do there. What social channels work best for Cision, and also which ones aren't working so well? What content can we expect to see in Cision's weekly Facebook Live broadcasts? Tell us about your newsjacking campaigns? Tell us about your employee advocacy program? D...
A Guide to Social Selling, with Tim Hughes
July 12, 2016 15:17 - 47 minutes - 32.4 MBIt’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do...
How to Promote Audio Content on Social, with Delaney Simmons of WNYC
June 30, 2016 09:59 - 28 minutes - 19.8 MBHow are Radio Stations and Podcasters using Social Media, and Just What are Audiograms? To find the answers, I spoke to Delaney Simmons from WNYC, the largest talk radio station in the United States. We talked about the futures of radio & podcasting, and how they're using social media to deliver their content. You can listen via iTunes, SoundCloud or keep reading for a summary of our conversation. Our tip of the week is to use Sponsored Geofilters on Snapchat when you're organising an event...
A Marketer’s Guide to Mobile Live Video, with Krishna De
June 24, 2016 11:07 - 42 minutes - 29 MBMobile live streaming – what are the benefits to brands and individuals? And which tools should they use? We have had a chat with Krishna De who is a digital & visual content marketing guru to get some answers. Questions for Krishna include: Why should brands be looking at mobile live streaming and what’s the opportunity? What is the key to success with mobile live video? What are the challenges with mobile live video and where do brands get it wrong? Which platforms are best for live stre...
How Pitney Bowes Uses Social Selling, with Paul Lewis
June 15, 2016 08:00 - 38 minutes - 26.4 MBHow does a global technology company that powers billions of transactions – physical and digital make use of social selling? To find out, I had a great chat with Paul Lewis of Pitney Bowes. Questions for Paul: How did you implement social selling within the organisation? Can you talk us through the steps? When you rolled out this program, did you have strategy, training and other steps in place? How is social selling embedded in every salesperson’s daily workload? What were some of the ch...
A Guide to Effective Company Websites, with Keren Lerner of Top Left Design
June 08, 2016 23:07 - 32 minutes - 22.6 MBWebsites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to social), how do you drive engagement on a website? What are some of the common mistakes compa...
How Xchanging Uses Social Selling, with Sophie Barnes
June 02, 2016 12:27 - 19 minutes - 13.5 MBHow is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xchanging. Our tip of the week is Google Forms and our big shout goes out to Campbell & Syme - great coffee roasters in East Finchley, north London. Questions for Sophie: Tell us about Xchanging and what you do there? How did you go about implementing social selling in the organization? What's the sales team setup? Does everyone have the Sales Na...
The State of Employee Advocacy, with Ed Terpening of Altimeter Group
May 24, 2016 13:48 - 45 minutes - 31.3 MBHow do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Questions for Ed: Tell us about "Social Media Employee Advocacy: Tapping into the Power of an Engaged Workforce." What results do brands expect when they invest in employee advocacy? Would you say social selling is part of employee advocacy? How do employee posts compare to social advertising?...
How to Use Snapchat for Social Storytelling, with Victoria Taylor
May 18, 2016 15:04 - 23 minutes - 16.2 MBHave you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating. To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social. Questions for Victoria: Why should brands to be on Snapchat? What’s the key to success on Snapchat? Do you think Snapchat is better for people than for brands? Is the audience on Snapchat interested in what you had for breakf...
How Employers Can Embrace Transparency, with Diarmuid Russell of Glassdoor
May 11, 2016 08:47 - 42 minutes - 29.4 MBDid you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparency and how can they ensure they are using these reviews as constructive feedback? To get the scoop, I've had a chat with Diarmuid Russell, Head of International at Glassdoor. Questions for Diarmuid: What challenges can Glassdoor help employers tackle? Do people apply for jobs on Glassdoor? A ba...
How to Transform Your Employees into an Online Marketing Engine, with Glenn Gaudet of GaggleAMP
May 05, 2016 13:34 - 36 minutes - 25 MBHow can you transform your employees into an online marketing engine? Employee advocacy! We speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Questions for Glenn: What would you say is the main challenge that employee advocacy addresses? Is employee advocacy better suited for large companies? Which social channels do you see giving the best results for your clients? Do employees really want to share content about their company with friends and family on Fac...
How Zurich Insurance Uses Social Media, with Keith Lewis
April 27, 2016 10:12 - 31 minutes - 21.4 MBDid you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insurance in the UK to learn how they are using LinkedIn, Twitter and YouTube to tell stories to their target audiences of consumers, brokers and employees. Questions for Keith: What are some of the challenges that you face with social media? What are your social media objectives? How do you go about generating what a story telling culture inside th...
How to Use LinkedIn for Social Selling, with Mike Davies of Santander UK
April 20, 2016 13:32 - 20 minutes - 14.1 MBHow do you implement social selling in a B2B organisation? What social networks should you use? How can you visualise your product offering? To get some answers, I speak to Mike Davies, UK Head of Business Development at Santander UK Corporate & Commercial. Some questions for Mike: Tell us about Santander and your role there? How did you implement social selling at Santander? Do you use any networks beyond LinkedIn for social selling? What tools to you use to visualise your product offeri...
Social Media: A Guide for Bluffers, with Susie Boniface
April 13, 2016 13:10 - 34 minutes - 23.4 MBWhy is social media really nothing new? Why is Twitter king and LinkedIn boring? How do you deal with trolls and monsters on social media? What’s a roflcopter? To get some answers, I speak to Susie Boniface, journalist and author of “The Bluffer’s Guide to Social Media“. Some of the questions of Susie: Is social media really something new? What's the deal with LinkedIn? Where does the definition of social media start (and end)? What happened to X-Factor winner James Arthur on Twitter? How ...
A Guide to Social Media for Employer Branding, with David Brudenell of Universum
April 06, 2016 14:23 - 50 minutes - 40.7 MBHow do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? Jorgen speaks to David Brudenell, Chief Digital Officer at Universum to learn more and to discuss their new report "Inside Social Media" Questions for David in this episode: We now have 31 hours in a day thanks to multi-tasking: what’s the breakdown? Time spent on relatively few sites - please elaborate? Facebook vs. LinkedIn vs. Instagram vs. Weibo - differ...
How to Humanise Your Content Marketing, with Chris Marr
March 30, 2016 12:47 - 41 minutes - 37.7 MBIsn’t there enough content out there already? How can business owners find time for social? What does “letting go” of content actually mean? How can we ensure we keep it human online? I speak to Chris Marr of the Content Marketing Academy to get all the answers. Questions for Chris: Tell us about the Content Marketing Academy and what you do? There is a lot of content out there already. Remind us, why is content marketing essential? Why can’t business owners the find time for social and for...
How to Become a Listening Brand, with JR Little of Carat
March 22, 2016 15:11 - 32 minutes - 22.5 MBHow can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? We speak to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding“, and Global Head of Innovation at Carat to get the scoop. A few questions for JR: Tell us about yourself and your work? What’s the paradigm shift in branding and marketing? Why do we need to become listening brands? What’s a step-b...
How to Spring Forward with a New Brand, feat. Ian Grundy of Adecco Group
March 17, 2016 09:52 - 26 minutes - 17.9 MBWe speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. We also find out how Adecco Group encourages its leaders and employees to be advocates on social media and what digital brands inspire Ian. Tell us about Adecco Group and your role there? How did Spring Professional come about, what was the problem you wanted to solve? What were the steps you took to launch the new brand? What are some of the t...
A Guide to Creative Trends in 2016, with Jordan Roland of Shutterstock
March 09, 2016 13:03 - 38 minutes - 26.4 MBJorgen speaks to Jordan Roland of Shutterstock about what creative trends. With information gathered from millions of searches and downloads, Shutterstock's annual Creative Trends research shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth look at how the creative world will look in 2016. Questions for Jordan: Tell us about Shutterstock’s Creative Trends research, what is it and what’s your methodology? What are the top trends in 2016: Vi...
How Fashion Brands Use Social Commerce, with Richard Jones of Wayin
March 03, 2016 09:09 - 32 minutes - 22.4 MBWe speak to Richard Jones, founder and CEO of EngageSciences (acquired by Wayin) to find out how fashion brands and retailers make use of social media to sell and promote their products. A few of the questions we ask him: How do the world’s biggest fashion brands use Social Commerce to boost their exposure to new demographics and increasing revenue? How is the fashion world leveraging social content for awareness and sales purposes, and what lessons can other marketers learn? Tell me about...
The Myth of Social Media, with Scott Monty
February 23, 2016 16:05 - 35 minutes - 24.2 MBWe speak to Scott Monty, of Scott Monty Strategies, author of the Full Monty newsletter and erstwhile Head of Social Media at Ford Motor Company. We ask Scott the following questions: Is social media just a myth? Pls tell us about this Gallup study and some of the top line findings Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power, according to Gallup - but they drive action? Could this be what’s driving users no new platforms like Snapchat or non-social ser...
How to Turn Employee Stories into Brand Equity, with Lisa Cervanka and Jason Seiden
February 16, 2016 11:54 - 30 minutes - 21.1 MBTo learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions: Tell us about Brand Amper your roles there? Why do companies need employee generated content? What's the power of bold transparency? What's Glassdoor all about? What are the risks of not havin...
How to Use Instagram for Recruiting, with Angela Bortolussi
February 10, 2016 09:16 - 31 minutes - 28.9 MBWe speak to Angela Bortolussi of Recruiting Social, all about marketing and recruiting on Instagram. Angela answers the following questions: Why should we use Instagram and not Twitter, Facebook or LinkedIn? Should you separate business and personal? What’s a step-by-step guide to success on Instagram? How do you get more engagement? How do you get more followers? How can you source on Instagram? Or find potential clients? How can you use Instagram as a networking tool? What are some of the ...
How to Be a Social CEO, with Leslie Gaines-Ross of Weber Shandwick
February 02, 2016 11:51 - 32 minutes - 22.1 MBWe speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO. Some of the questions in this episode: Tell us about Weber Shandwick and your role there? What challenge do CEOs face with social media? What is a step-by-step approach to becoming a Social CEO? What are the best platforms to use? What can you tell us about about women vs male executives and their use of social media? What mistakes do you see CEOs making on social media? What’s ...
How LinkedIn Has Changed Business in Britain, with James Caan et al.
January 25, 2016 14:48 - 21 minutes - 14.7 MBLinkedIn has hit a major milestone in the UK - the professional network now has 20 million active users in the country. I decided to ask five leaders of British business how LinkedIn has impacted their work: How has LinkedIn changed your business and industry? How do you and your organisation use LinkedIn? What is the future for LinkedIn? Andy Hill is Executive Vice President Talent and Resourcing at the Sage Group, a company that’s very forward-thinking in terms of social and digital Kath...
How to Increase Community Engagement, with Richard Millington of FeverBee
January 20, 2016 14:35 - 42 minutes - 29.5 MBWe speak to community management Richard Millington of FeverBee and ask him the following questions: Tell us about FeverBee and what you do there? What are the challenges communities are facing in 2016? What is the difference between visible engagement and valuable engagement? What’s the danger of being in the 'showbusiness' industry? What is the importance of microskills to achieving valuable engagement? What does valuable engagement look like? What is the output of engagement? What are 3 ...
How L’Oréal Uses Transparency to Drive Employer Brand, with Alexander Onish
January 12, 2016 16:49 - 37 minutes - 25.7 MBHow do you innovate in digital employer branding? One company that keeps innovating in this space is L'Oreal, the French beauty giant. I've had a chat with Alexander Onish who is the digital employer branding manager to learn more about their employer branding program. Article: http://linkhumans.com/podcast/alexander-onish-loreal Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow
How to Be an Engaged Leader on Social Media, with Charlene Li of Altimeter Group
January 05, 2016 15:02 - 46 minutes - 31.7 MBHow can leaders be engaged on social and digital platforms? How do you measure ROI on being an engaged leader? What leaders can we learn from? To get some answers, I've had a chat with Charlene Li, founder of Altimeter Group, and author of "The Engaged Leader". Read the full article: http://linkhumans.com/podcast/engaged-leader-charlene-li Subscribe on iTunes: http://bit.ly/smknowhow
The State of UK Content Marketing in 2016, with Joe Pulizzi of the Content Marketing Institute
December 29, 2015 10:24 - 51 minutes - 35.3 MBWhat is the state of content marketing in the UK? Are we faring better than the Americans and Aussies? What should content marketers be focusing on in 2016? And what does the future hold for content marketing? To get some answers, I've had the chance to speak to none other than Joe Pulizzi, founder of the Content Marketing Institute and author of "Content Inc.". Read the full article: http://linkhumans.com/podcast/content-marketing-joe-pulizzi Subscribe on iTunes: http://bit.ly/smknowhow
A Guide to Social Intelligence, with Catriona Oldershaw of The Insights Distillery
December 17, 2015 17:50 - 44 minutes - 30.3 MBWhat is social intelligence and why do you need it? What are the best social data and listening tools out there? How can you calculate ROI on social media intelligence? To get the answers, I've had a chat with Catriona Oldershaw, co-founder of The Insights Distillery and previous speaker at Social Media London. Read all about it: http://linkhumans.com/podcast/social-intelligence-catriona-oldershaw Subscribe on iTunes: http://bit.ly/smknowhow
How Employee Engagement Drives Employee Advocacy, with Dave Hawley of SocialChorus
December 10, 2015 17:47 - 34 minutes - 23.6 MBWhy is employee engagement critical to boosting employee advocacy? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get the answers. Read the post: http://linkhumans.com/podcast/dave-hawley-socialchorus
How Booking.com Created a Kick-Ass Company Culture, with Brendan Bank
December 04, 2015 11:52 - 27 minutes - 18.6 MBHow can you create a kick-ass culture to hire tech talent from all around the world? How can you create a kick-ass culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I've had a chat with Brendan Bank, CIO of Booking.com to get some answers. Read the full article: http://linkhumans.com/podcast/brendan-bank-booking Subscribe on iTunes: http://bit.ly/smknowhow
How King Brought its Employer Brand to Life, with Natalie Mellin
November 27, 2015 09:14 - 19 minutes - 13.5 MBHow do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does 'a great saga needs all sorts of heroes' actually mean? To get some answers, I've had a chat with fellow Swede Natalie Mellin, Global Employer Brand Project Manager at King. You can listen to the podcast at SoundCloud or iTunes, or read a summary of our conversation: http://linkhumans.com/podcast/natalie-mellin-king Subscribe on iTu...
How Capgemini Uses Social Media to Recruit, with Sarang Brahme
November 18, 2015 14:21 - 23 minutes - 16.1 MBWhat are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on investment on social media training for recruiters? To get some answers, I had a chat with Sarang Brahme who is the Global Lead of Social Recruiting Initiatives and Strategy at Capgemini. Read the full post: http://linkhumans.com/podcast/sarang-brahme-capgemini Subscribe on iTunes: http://bit.ly/smknowhow
A Guide to Community Management, with Christie Fidura
October 28, 2015 11:11 - 58 minutes - 53.9 MBWhy do brands need community management? Why should your social media manager NOT be your community manager? And how does Phil Collins fit into it all? To get some answers, Jorgen has had a chat with Christie Fidura of The Perfect Circle, former manager of the Adobe community for EMEA and organiser of the Community Manager London Meetup. Full post: http://linkhumans.com/podcast/community-management-christie-fidura
A Guide to Social Media in the Workplace, with Julia Jachmann of Adecco Group
October 20, 2015 13:26 - 24 minutes - 22.8 MBWhat are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco Group and also a keynote speaker at #smlondon LIVE! Read the full article here: http://linkhumans.com/podcast/social-workplace-julia-jachmann
A Guide to Employer Brand Management, with Richard Mosley of Universum
October 14, 2015 10:40 - 1 hour - 61.6 MBWhat’s the difference between employer branding and employer brand management? What social media channels are best to attract talent? How did one woman from Cumbria win the war for Britain? All this and more in our chat with Richard Mosley, VP of Strategy at Universum.
How AO Uses Social Media to Sell Appliances Online, with Yossi Erdman
October 06, 2015 12:44 - 30 minutes - 28.4 MBYossi is a speaker at #smlondon LIVE! 2015: http://socialmedialondon.co.uk When’s the last time you bought a fridge/freezer? Do you remember where from? Didn't think so. We speak to Yossi Erdman today, the head of Brand and Social Media at ao.com to find out how you can combine the world of electrical appliances with social networking. Also, we recently got a fridge for the office from AO, so if there is anything we can help with regarding refrigeration in the workplace or maybe social med...
How to Boost Your Employee Advocacy Program, with Mikael Lauharanta of Smarp
September 30, 2015 08:26 - 28 minutes - 26.3 MBWhy is employee advocacy important to your organisation? According to the Finnish employee advocacy service Smarp, there are 6 clear benefits of employee advocacy: - Increase your reach by up to 10x more than a company's corporate social channels. - Build trust, an employee advocate is trusted twice as much as a CEO. Save costs, employee shares generate on average 4 clicks on Facebook. - Engage your employees, 50%+ of employees rank communication and honesty as key factors to drive engageme...
How to Boost Your Employer Brand on LinkedIn, with Chris Brown
September 17, 2015 13:45 - 32 minutes - 29.9 MBWhat can a company do to increase its employer brand on LinkedIn, social media and beyond? We've had a chat with Chris Brown is the Director of UK Talent Solutions at LinkedIn, Gen X vlogger and of course a guest blogger for a wonderful site, Undercover Recruiter. Article: http://linkhumans.com/blog/linkedin/employer-brand-linkedin-chris-brown Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow
A Guide to E-mail Marketing, with Tamsin Fox-Davies of Constant Contact
September 09, 2015 16:07 - 53 minutes - 49.5 MBEmails. Love them or loathe them, they are very effective for marketers both in B2C and B2B. What are the elements of a successful email marketing strategy? We have asked this any many more questions to Tamsin Fox-Davies who is a Senior Development Manager at Constant Contact in the UK.
A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo
September 03, 2015 12:38 - 40 minutes - 37.9 MBA Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg
Do Brands Still Need Agencies for for Social Media? With Rylan Holey of Hootsuite
August 27, 2015 10:09 - 25 minutes - 23.8 MBSocial media is maturing and becoming a core part of business for many organisations. Should it managed by an agency or is it better looked after in-house? To answer this question I've had a chat with Rylan Holey who is a music blogger, a cellist, a member of the London Philharmonic Choir, speaker at #smlondon LIVE! last year, London operator for #FollowTheSun and of course the EMEA Partner Manager at Hootsuite in London. Read all about it: http://linkhumans.com/podcast/brands-social-agencie...
A Guide to Growth Hacking, with Kieran Flanagan of HubSpot
July 29, 2015 13:32 - 35 minutes - 33.4 MBYou may have heard of growth hacking but like many others you may not know what it means. To learn what it’s all about and how one can hack some growth, I’ve had a chat with Kieran Flanagan. He is the Marketing Director of HubSpot EMEA, a conference speaker, blogger and NLP practitioner. We previously had Lisa Toner, his colleague, on this podcast and we collaborated with HubSpot on the Social Superheroes eBook which is still available for download. Have a listen to the interview podcast on i...
A Guide to Social Collaboration and Learning, with James Tyer of Kellogg Company
July 17, 2015 11:39 - 29 minutes - 27.2 MBWhat is social collaboration and learning? How can organisations benefit from using these? To find out we've had a chat with James Tyer who is the Global Lead of Social Collaboration lead at Kellogg Company. In this podcast we discuss Working Out Loud and we find out what James' favourite breakfast cereal is. Read the full article here: http://linkhumans.com/podcast/social-collaboration-learning-james-tyer
How to Use Periscope for Social HR, with Lars Schmidt of Amplify Talent
July 02, 2015 10:54 - 27 minutes - 25.6 MBHow on earth can you use Twitter's live streaming app Periscope for social HR and employer branding? In this chat with Lars Schmidt we find out what Hootsuite did in their campaign #FollowtheSun, what results they achieved and what lessons they learned. Read the full article: http://linkhumans.com/blog/periscope-social-hr-lars-schmidt All write-ups: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow
A Guide to Social Media Recruitment with Andy Headworth
June 26, 2015 13:32 - 22 minutes - 20.7 MBWhy is social media a vital part of any organisation's recruitment strategy? What are the eight steps to success in social recruiting? What are the pitfalls and what are some great examples of companies doing it right? We have spoked to Andy Headworth of Sirona Consulting to find out the answers. Read the article here: http://linkhumans.com/blog/social-media-recruitment-andy-headworth
How to Master Video Marketing with Aimee Bateman
June 11, 2015 09:56 - 32 minutes - 29.9 MBIn this interview about video marketing, YouTube guru Aimee Bateman of Careercake answers the following questions: Why is video marketing important to brands and companies? Do you have a step-by-step guide to creating effective video content? What are some of the mistakes to avoid with video marketing? What technical equipment do you need? What are some tips and tricks that marketers should know about? What’s the best platform for video? YouTube vs. Vimeo vs. Wistia vs. Facebook What are som...
How to Get Started with Inbound Marketing featuring David Smooke
June 03, 2015 13:39 - 33 minutes - 31.6 MBLearn more: http://linkhumans.com/blog/inbound-marketing-david-smooke From the article: Inbound marketing is a great way to get people to your own message. At the simplest level, it’s driving traffic to your values. I really look at it with the rise of the internet as the best way to market because as you put out your message, your ideas, your content, your status updates, you end up attracting people that align with how you already see the world. So instead of paying for direct mail and ad...