Yossi is a speaker at #smlondon LIVE! 2015: http://socialmedialondon.co.uk

When’s the last time you bought a fridge/freezer? Do you remember where from? Didn't think so.

We speak to Yossi Erdman today, the head of Brand and Social Media at ao.com to find out how you can combine the world of electrical appliances with social networking.

Also, we recently got a fridge for the office from AO, so if there is anything we can help with regarding refrigeration in the workplace or maybe social media strategy ping us at [email protected] or just tweet us @linkhumans