Employer Branding Podcast
320 episodes - English - Latest episode: 3 months ago - ★★★★★ - 26 ratingsLearn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.
Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.
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Episodes
Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE
April 25, 2024 07:31 - 31 minutes - 22.6 MBRWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www.rwe.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: ...
Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens
March 21, 2024 06:52 - 24 minutes - 17.4 MBSiemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/ Jobs at Siemens: https://jobs.siemens.com/careers Subscribe to this podcast: https://employerbr...
Defining Your Employer Brand, with Sandra Petschar of Booking.com
February 22, 2024 08:02 - 22 minutes - 14 MBBooking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com. Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/ Booking.com Careers: https://careers.booking.com/ Subscribe to this podcast: https://em...
Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group
January 25, 2024 08:05 - 28 minutes - 24.7 MBAlmost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/ Behind the Bricks: https://www.lego.com/en-us/careers/stories World Employer Branding Day: https://www.wor...
Metrics for Employer Brand Success, with Doug Kelsall of Experian
December 21, 2023 06:20 - 27 minutes - 20.1 MBExperian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employe...
Measuring Employer Brand Success, with Doug Kelsall of Experian
December 21, 2023 06:20 - 27 minutes - 20.1 MBExperian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employe...
Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific
November 22, 2023 23:42 - 30 minutes - 24.8 MBToday, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/ Careers at Thermo Fisher: https://jobs.thermofisher.com/global/...
Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard
October 19, 2023 04:56 - 23 minutes - 17.6 MBActivision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision Blizzard. Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/ Careers at Activision Blizzard: https://careers.activisionblizzard.com/ Thanks for tuning in!
How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google
September 21, 2023 02:10 - 26 minutes - 22.2 MBThe Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg Life at Google: https://blog.google/inside-google/life-at-google/ Mary Streezel’s episode: https://linkhumans.com/g...
When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix
August 23, 2023 18:58 - 22 minutes - 35 MBNetflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Human Resources Officer at Netflix. Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/ Jobs at Netflix: https://jobs.netflix.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars
July 20, 2023 01:25 - 30 minutes - 24.4 MBMars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works. Marie Codet is the Global Employer Reputation Manager at Mars. Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/ Careers at Mars: https://careers.mars.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com M...
Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh
June 28, 2023 19:16 - 29 minutes - 24 MBAt HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand. Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh. Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/ HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/ HelloCommunity Bl...
Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group
May 03, 2023 16:58 - 20 minutes - 17.3 MBWith employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit. Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group. Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/ Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/ Atlas Van Lines Careers & Culture: ht...
How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT
March 01, 2023 19:47 - 30 minutes - 24.9 MBOur guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. Kayla Branham is the Marketing Manager of Talent Acquisition at ADT. Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/ Jobs at ADT: https://jobs.adt.com/ The Talent Marketing Board: https://board.org/talent/ Allison Kruse’s three steps for EV...
Employer Branding That Resonates with Younger Talent, with Monica Kielawa of Wish
January 25, 2023 14:38 - 34 minutes - 29.2 MBFor tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging. Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI at Wish. Monica Kielawa on LinkedIn: https://www.linkedin.com/in/kielawam/ Careers at Wish: https://www.wish.com/careers Subscribe to this pod...
How a Bangalore Tech Company Built Their EVP, with Malliga Rajkumar of Flipkart
November 23, 2022 13:00 - 18 minutes - 14.6 MBFlipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP. Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart. Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/malliga-r-4b42b98/ Flipkart Stories: https://stories.flipkart.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your e...
Employer Brand Activation at a Multinational Media Organization, with Anne Hurley of NBCUniversal
October 12, 2022 20:34 - 29 minutes - 23.5 MBWe talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates. Anne Hurley is the Director of Talent Branding at NBCUniversal. Anne Hurley on LinkedIn: https://www.linkedin.com/in/anne-hurley-183a5022/ NBCUniversal Careers: https://www.nbcunicareers.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com M...
Creating an Authentic Employer Brand, with Chris Woods of Mars, Inc.
August 03, 2022 12:00 - 28 minutes - 20.6 MBMars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization. Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc. Chris Woods on LinkedIn: https://www.linkedin.com/in/marschris/ Mars, Inc. on LinkedIn: https://www.linkedin.com/company/mars/ Subscribe to this podcast: ht...
How to Treat Your Candidates Like Customers, with Kellie Buckley of ZoomInfo
July 20, 2022 12:00 - 25 minutes - 17.5 MBWe find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo. Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ ZoomInfo Careers: https://www.zoominfo.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
Employer Brand at a Leading Pharmaceutical Company, with Cristal Mikenas of Takeda Pharmaceuticals
July 06, 2022 12:00 - 26 minutes - 19.2 MBWe discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets. Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals. Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/ Working at Takeda Pharmaceuticals: https://www.takedajobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandind...
Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies
June 22, 2022 08:00 - 24 minutes - 16.9 MBWe talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies. Natalie Bodus on LinkedIn: https://www.linkedin.com/in/natalie-bodus-mba-95125817/ Zebra’s Your Edge Blog: https://www.zebra.com/us/en/blog.html Subscribe to this podcast: https://emp...
When Anti-Racism Is a Core Company Value, with Stephanie Alofoje of Twilio
May 11, 2022 12:30 - 33 minutes - 24.4 MBWe find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed. Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio. Stephanie Alofoje on LinkedIn: https://www.linkedin.com/in/stephaniealofoje/ Twilio on Twitter: https://twitter.com/WeBuildAtTwilio Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employe...
How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International
March 23, 2022 11:46 - 26 minutes - 18.3 MBWe learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working. Allison Kruse is the Head of Global Employer Brand at Baxter International. Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/ Careers at Baxter: https://jobs.baxter.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning...
The Metrics Behind Employer Brand at a Global Organization, with Shana Andrews of PepsiCo
March 09, 2022 19:58 - 26 minutes - 19.5 MBIn this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that happens at a huge global company like PepsiCo. Shana Andrews is the Senior Manager of Global Employer Brand at PepsiCo. Shana Andrews on LinkedIn: https://www.linkedin.com/in/shana-andrews/ PepsiCo Careers: https://www.pepsicojobs.com/main/ The Employer Branding Strategies Conference: https://employerbrandingstrategies.com/ Subscribe to this podcast:...
An Employer Brand That Puts Values First, with Charlotte Anderson of Canva
March 02, 2022 12:57 - 24 minutes - 17.5 MBWe talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world. Charlotte Anderson is the Talent Brand Lead at Canva. Charlotte Anderson on LinkedIn: https://www.linkedin.com/in/charlotteelizabethanderson/?originalSubdomain=au Canva on LinkedIn: https://www.linkedin.com/company/canva/ Canva on Instagram: https://www.instagram.com/canvalife/?hl=en Canva Careers: https://www.canva.com/careers/ Subscribe to this podcast: https:/...
How to Use EBI to Revamp Your Employer Brand, with Catherine Adenle of Elsevier
February 16, 2022 12:32 - 26 minutes - 19.8 MBCatherine Adenle of Elsevier explains how they used the Link Humans Employer Brand Index to revamp their EVP and build a powerful brand ambassador program. Catherine Adenle is the Director of Global Employer Brand at Elsevier. Catherine Adenle on LinkedIn: https://www.linkedin.com/in/catherineadenle/?originalSubdomain=uk Catherine Adenle on Twitter: https://twitter.com/CatherineAdenle Elsevier Careers: https://www.elsevier.com/about/careers Subscribe to this podcast: https://employerbrand...
Why Finding the Right Candidate Is Like Dating, with Nicole Parish of Qualtrics
January 26, 2022 12:37 - 36 minutes - 27.4 MBWe talk to Nicole Parish of Qualtrics about why they have a People Departments, how they build scaling, organic employee stories, and how recruitment sites are like dating apps. Nicole Parish is the Global Talent Attraction Manager at Qualtrics. Nicole Parish on LinkedIn: https://www.linkedin.com/in/nicoleparish1/ Qualtrics life: https://www.qualtrics.com/qualtrics-life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex...
How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens
January 04, 2022 15:01 - 25 minutes - 18.4 MBWe learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization. Kristin McMillen is the VP of Employer Brand Marketing at Citizens. Kristin McMillen on LinkedIn: https://www.linkedin.com/in/kristin-mcmillen-47072226/ Citizens careers: https://jobs.citizensbank.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co...
How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price
December 16, 2021 16:14 - 25 minutes - 17.9 MBThe shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention. Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price. Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-527498143/ T. Rowe Price careers: https://www.troweprice.com/corporate/us/en/careers/career-portal.html Subscribe to this podcast: https://employerb...
Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo
December 01, 2021 12:25 - 25 minutes - 19.9 MBWith many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles. Briana Gosselin is an Employment Brand Manager at Sodexo. Briana Gosselin on LinkedIn: https://www.linkedin.com/in/brianagosselin/ Sodexo careers: https://us.sodexo.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Meas...
How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow
November 17, 2021 12:47 - 28 minutes - 21.4 MBMany employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track. Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow. Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/ Service Now careers: https://www.servicenow.com/careers.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://emp...
How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom
November 03, 2021 11:38 - 18 minutes - 25.8 MBSwisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel. Katja Wohlwend is the Employer Branding Manager at Swisscom. Katja Wohlwend on LinkedIn: https://www.linkedin.com/in/katjawohlwend/ Swisscom careers: https://www.swisscom.ch/en/about/career.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co T...
How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame
October 27, 2021 11:41 - 35 minutes - 31.7 MBWe talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization. Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Director for Internal Communications and Employer Branding at Oriflame Cosmetics. Elena Aylott on LinkedIn: https://www.linkedin.com/in/elenaaylot...
Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes
October 06, 2021 11:16 - 40 minutes - 29.7 MBWhen Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested. Neil Daly is the Global Employer Brand Lead at Baker Hughes. Neil Daly on Twitter: https://twitter.com/neilwdaly Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Subscribe to this podcast: https://employerbrandingpodcast.com ...
New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans
September 22, 2021 09:53 - 13 minutes - 11.2 MBWe discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future. Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/ Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b2189/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuni...
How a Global Brand Changes Its EVP with Xavi Martinez Salcedo and Delfina Stabile, of Uber
September 15, 2021 11:31 - 27 minutes - 26.3 MBWhen Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they successfully made the shift in a large, global organization. Xavi Martínez Salcedo is the Head of Global Strategic Initiatives for Talent Acquisition, and Delfina Stabile is the Global Talent Attraction Manager at Uber. Xavi Martínez Salcedo on Twitter: https://twitter.com/futurexavi Delfina Stabi...
Working with Creative to Amplify Your Employer Brand, with Anthony Jones of Rockwell Automation
August 25, 2021 11:27 - 32 minutes - 23.4 MBWorking well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to think outside the box, and when to invest in upskilling your team. Anthony Jones is the Director of Talent Brand & Employee Experience at Rockwell Automation. Anthony Jones on Twitter: https://twitter.com/nthonymjones Anthony Jones on LinkedIn: https://www.linkedin.com/in/anthonymjones/ Subscribe to this podcast: https://employerbrandingpodcast.com Me...
How to Appeal to Hires Outside Your Industry, with Mayu Iwasaki and Lisa MacNeill of L’Oreal
August 11, 2021 12:15 - 38 minutes - 32.9 MBWith large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle. Mayu Iwasaki is the Global Product Manager for Candidate Experience and Employer Reputation, and Lisa MacNeill is the Global Employer Branding Manager at L’Oreal. Mayu Iwasaki on LinkedIn: https://www.linkedin.com/in/mayu-iwasaki-bb9ab4...
What Top Tech Talent Values from Employers in a Post-Pandemic World, with Sarah Vedas of Intel
July 28, 2021 12:15 - 25 minutes - 18.2 MBTech companies traditionally have offered a wide variety of perks to attract talent but coming out of the pandemic, employees are taking a second look at what an organization stands for and how works fits into their lives. Sarah Vedas is the Director of Employer Brand, Advocacy, and Social Marketing at Intel. Sarah Vedas on LinkedIn: https://www.linkedin.com/in/sarahvedas/ Follow Sarah on Twitter: https://twitter.com/sarahvedas Subscribe to this podcast: https://employerbrandingpodcast.co...
The Role Social Impact and Philanthropy Plays in Your EVP, with Olivia Khalili of PagerDuty
July 14, 2021 12:09 - 29 minutes - 21 MBSocial impact and philanthropy are becoming increasingly important when you’re trying to attract top talent. Olivia Khalili, VP of Global Social Impact and Philanthropy at PagerDuty explains how these programs are a vital component of their identity and culture. Olivia Khalili is the VP of Global Social Impact and Philanthropy at PagerDuty. Olivia Khalili on LinkedIn: https://www.linkedin.com/in/oliviak/ Follow Olivia on Twitter: https://twitter.com/okl Learn more about PagerDuty’s social...
How Social Proof Is Key to Effective Employer Branding, with Erika Cote of Pegasystems
June 30, 2021 12:02 - 28 minutes - 20.3 MBThe best employer branding happens when you get employees to vouch for your business, and Erika from Pegasystems explains how they create an environment that helps generate social proof. Erika Cote is a Global Employer Brand Partner at Pegasystems. Erika Cote on LinkedIn: https://www.linkedin.com/in/erikacote/ Follow Pega Systems on Instagram: https://www.instagram.com/pegasystems/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employer...
How to Lead with Your Values to Attract Diverse Talent Worldwide, with Jordan Deane of Spotify
June 16, 2021 12:10 - 24 minutes - 18.4 MBSpotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent. Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify. Jordan Deane on LinkedIn: https://www.linkedin.com/in/jordandeane/ Jobs at Spotify: https://spotifyjobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure...
How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv
June 02, 2021 07:00 - 19 minutes - 20 MBBig changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group
May 19, 2021 07:00 - 23 minutes - 24.7 MBSuccessful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials business would be called Electronics. Chris Dinwiddy on LinkedIn: https://www.linkedin.com/in/chris-dinwiddy-7220711 Merck Group online: https://ww...
Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP
May 05, 2021 11:58 - 29 minutes - 19.3 MBOne leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employe...
What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend
April 21, 2021 11:36 - 22 minutes - 23 MBThis tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbra...
Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy
April 07, 2021 07:00 - 23 minutes - 24.4 MBThis pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https:...
Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation
March 24, 2021 07:00 - 20 minutes - 20.2 MBIt’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer bra...
What Makes a Software Company a Great Place to Work? with Price Peacock of VMware
March 10, 2021 08:00 - 40 minutes - 26.5 MBLong before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: http...
How a Tech Giant Does Employer Brand, with Mary Streetzel of Google
February 24, 2021 08:00 - 28 minutes - 29.8 MBWhen your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: h...