Employer Branding Podcast
320 episodes - English - Latest episode: 3 months ago - ★★★★★ - 26 ratingsLearn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.
Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.
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Episodes
How Vodafone Dials Up Employer Brand, with Catalina Schveninger
July 25, 2017 12:19 - 31 minutes - 30.1 MBCatalina Schveninger heads up global employer brand for British telecoms giant Vodafone. We recently had a chat, here are some of the questions: Who are you and what do you do? Tell us about Vodafone and its culture? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? How do you measure your employment brand? What companies are doing it right in your opinion? What’s the next big th...
Ericsson's Employer Brand, with Lisa Smith-Strother
July 18, 2017 10:02 - 21 minutes - 20 MBLisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent - you may have heard this challenge before. Have a listen to learn how they work to overcome it. Questions for Lisa: Who are you and what do you do? Tell us about Ericsson and its culture? What does being a Swedish company mean to your...
Why Employees Are the Best Storytellers of Your Employer Brand, with Bryan Chaney of Indeed
July 11, 2017 09:44 - 37 minutes - 27.2 MBHow can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Questions for Bryan: Who are you and what do you do? Before we get into our topic, what’s your take on Google for Jobs? Employee storytelling - why is this important (and why now)? Us HR/recruiting geeks think this is a great idea, but surely there will be people who wouldn’t sha...
A Short Introduction to (Employer) Branding, with Robert Jones of Wolff Olins
July 04, 2017 13:30 - 23 minutes - 17.2 MBRobert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Questions for Robert: Who are you and what do you do? What prompted you to write this book? Bo...
How Royal Bank of Canada Invests in Employer Brand Management, with Estela Vazquez Perez
June 28, 2017 15:44 - 25 minutes - 18.5 MBRoyal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Employment Brand Centre of Expertise at RBC where she partners with the business to solve talent problems related to attraction and retention. In this episode, she fills us in on how she has created a global platform for employment brand at RBC. Questions for Estela: Who are you and what do you do? Tell us about RBC and its culture? What soft po...
The State of Employer Brand Management, with Simon Barrow
June 21, 2017 13:31 - 45 minutes - 32.6 MBThe phrase ‘The Employer Brand’ gets over 400,000 Google searches a year (check this for latest) and is known to management teams globally. What’s special for me is the chance I have to interview the creator of the idea - Simon Barrow. Questions for Simon: What prompted your thinking in the first place? What issues did the idea have to surmount in the early years? Some would argue that there is no employer or consumer brand, instead there is only one brand - what’s your reply to this? Did ...
The Secret Sauce to a Brilliant Employer Brand, with Adam Glassman of Alorica
June 13, 2017 10:45 - 25 minutes - 18.7 MBAdam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured author for Undercover Recruiter where he has written some very interesting articles about employer brand. Questions for Adam: Who are you and what do you do? What is your definition of employer brand? Why is this important and why now? What is the secret sauce to a brilliant employer brand? What are the 5 ways to make sure you ruin your employer b...
Is Glassdoor a Corporate Version of Cyberbullying? Feat. Ben Martinez of HireVue
June 07, 2017 13:59 - 24 minutes - 23.6 MBBen Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Questions for Ben: Who are you and what do you do? "Glassdoor = Corporate version of cyberbullying" - please explain what you mean? Why shoot the messenger here, surely it’s not Glassdoor’s fault your reviews suck? Companies like HomeServe and L’Oreal have used Glassdoor to great succ...
When Bad Employer Reviews Happen to Good Companies
June 07, 2017 13:59 - 24 minutes - 23.6 MBBen Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Questions for Ben: Who are you and what do you do? "Glassdoor = Corporate version of cyberbullying" - please explain what you mean? Why shoot the messenger here, surely it’s not Glassdoor’s fault your reviews suck? Companies like HomeServe and L’Oreal have used Glassdoor to great succ...
How HomeServe Puts Employees & Customers First, with Greg Reed
May 30, 2017 16:09 - 30 minutes - 28.9 MBGreg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete change of management and the business has reinvented itself in a remarkable way with a focus on people. Questions for Greg: Tell us about HomeServe and what you do? What's the corporate culture like at the company? Things weren’t always honky dory, tell us about what happened 2005-2011?...
The Value of Culture to an Employer Brand, with Brian Evje
May 23, 2017 16:50 - 25 minutes - 25 MBBrian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with start-ups and high-growth companies and knows the importance of corporate culture. Questions for Brian: Tell us about what you do? Why is corporate culture important? What's a step by step guide to defining culture? What mistakes do you see companies doing? How does culture relate to employer brand? How do you calculate ROI on corporate cultu...
Why Employees Are Your New Marketers, with Michael Brenner
May 16, 2017 14:23 - 14 minutes - 13.6 MB40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and believes employees represent the greatest opportunity to create meaningful marketing programs. Questions: Tell us about Marketing Insider Group and what you do? Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talen...
How Fortune 500 Organizations Attract Top Talent, with John Wilson of WilsonHCG
May 10, 2017 17:09 - 21 minutes - 20.7 MBThe good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. I had a chat with John Wilson to get some details. Questions for John: Tell us about WilsonHCG and what you do? Tell us about the 2017 Fortune 500 Top 100 Employment Brands report What are the top line findings for 2017? Let’s break it down: Job boards, Career sites, Accolades CSR, Corporate social responsibility, Recruitment marketing, Candidate experience/employee reviews...
Creating Employer Brand Content that Moves People, with Will Staney
May 03, 2017 14:17 - 33 minutes - 32.3 MBThis week we chat with Will Staney of Proactive Talent all about engaging content for employer branding. Questions for Will: Tell us about Proactive Talent and what you do? What’s your take on employer brand? Why is content important for employer branding? What’s a step-by-step to success with it? What are some pitfalls to avoid? How can we measure ROI? What companies are doing it right? What’s the next big thing? Get the full scoop at http://employerbrandingpodcast.com Finally, Will Stane...
Analysing the Digital Footprint of Your Candidates, with Fiona McLean of The Social Index
April 28, 2017 13:56 - 22 minutes - 21.5 MBThis episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way. Questions for Fiona: Tell us about The Social Index and what you do there? Screening of candidate’s digital footprints - why is this important? How does it impact employer brand and company reputation? Could you do this ...
How Walmart Builds Employment Brand at Scale, with Michael Smith
April 14, 2017 08:35 - 22 minutes - 16.8 MBThink your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out. Questions for Michael Smith who heads up employment brand for Walmart: Tell us about Walmart and what you do there? What is the culture like in the company? Is it still a family-operated organisation? What are the employer brand challenge...
How GE Blends Consumer & Employment Branding, with Shaunda Zilich
April 04, 2017 11:27 - 25 minutes - 24.3 MBGE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. I've spoken to Shaunda Zilich who heads up employment brand at GE, questions for her: Tell us about GE and what you do? GE - a very admired comp...
Recruit Fans, Not Candidates! Feat. Steve Ward
March 23, 2017 14:08 - 29 minutes - 21.4 MBShould we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Questions for Steve: Who are you and what do you do? “Recruit Fans, Not Candidates” - please elaborate What’s a step-by-step approach to recruiting fans? Talk us through how you worked with Velocity Partners and Doug Kessler? What are some pitfalls to avoid? What’s the ROI on hiring fans (as opp...
A Guide to Candidate Experience, with Kevin Grossman of Talent Board
March 14, 2017 14:48 - 20 minutes - 20.4 MBWith most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they're saying good things, is to focus on the candidate experience. I've chatted with Kevin Grossman of the Talent Board and The Candidate Experience Awards to get some details. Questions for Kevin: Who are you and what do you do? Candidate experience - what is it? How is consumer experience similar to candidate experience? Which comes first: Cand...
Do Start-Ups Really Need Employer Branding? feat. Erin Wilson of hirepool
March 07, 2017 13:10 - 22 minutes - 21.9 MBLet's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thinks start-ups have to double down on employer brand, or talent community as he prefers to refer to it. Questions for Erin: Who are you and what do you do? Employer brand for startups - really? Isn’t employer brand just for corporates? OK how is EB in startups different to EB for corporates? What’s your step-by-step approach for employer brand i...
A Dummy's Guide to Employer Branding, with Lars Schmidt of Amplify Talent
March 01, 2017 11:58 - 24 minutes - 18.1 MBYou know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief Dummkopfs Lars Schmidt and Richard Mosley. Some dumb questions for Lars: Who are you and what do you do? How has the field of Employer Brand evolved over the past several years? Is the term in ascendancy or worn out? Why does the world need another book on this topic? Why dumbing it down? What are the elements of employer branding? How do yo...
How to Develop an Effective EVP, with Maren Hogan of Red Branch Media
February 21, 2017 12:20 - 19 minutes - 14.7 MBWhat is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media in Omaha, Nebraska. She is a seasoned recruiting and employment marketer and has written and spoken numerous times about employer value propositions. Questions for Maren: What is EVP? Why is it important? How does it differ from USP? What size of company needs an EVP? What’s your step-by-step approach to creating a strong EVP? What are some pi...
A Guide to Human Insights for Employer Brands, with Jonas Fischer of PeerCulture
February 15, 2017 11:33 - 29 minutes - 28.5 MBJonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off why do human insights matter? What is the Humans Insights report? Tell us about defining empathy at the employee level? What are family principles to live (and work by)? What does "mentor the person, not the position" mean? As a bonus insight - a dab of Musk goes a long way... please elaborate? What company is doing it right in your opinion? Wha...
A Guide to Creative Trends in 2017, with Terrence Morash of Shutterstock
February 07, 2017 10:59 - 27 minutes - 20 MBIt's time to check in with our friends at Shutterstock to see what is trending in the creative world. I've spoken to Terrence Morash, Creative Director and here are the questions: Tell us about Shutterstock the Creative Trends research? What are the four Global Trends that are capturing the world's imagination? What specific cultural trends are you seeing? What design trends are taking place? Talk to us about visual trends around the world? What's trending in video? Social trends we should k...
Building Employer Brand Through the Voices of Your Employees, with Phil Strazzulla
February 01, 2017 14:01 - 27 minutes - 19.9 MBPhil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build employer brand by using employee stories. Questions for Phil: Tell us about Nextwave Hire and what you do there? What is employee authored content? Is it similar to Glassdoor? A day in the life of type of content? Why is it important? What’s a step-by-step to success with it? What are the common mistakes companies make? How can we measure ROI on thi...
A Model of Candidate Experience, with Ben Gledhill
January 25, 2017 10:41 - 23 minutes - 17.6 MBCandidate experience. Everyone's talking about it. Someone made a really useful model that we can all learn from. That someone is Ben Gledhill who leads Talent Acquisition at Sofology. Learn more about Ben's approach in this interview. Questions: Tell us about Sofology and what you do? What is candidate experience? Why is it important? What’s your approach to it? What inspired you to create your model? Where should you start? How can we measure candidate experience and make sure we use the ...
The State of Content Marketing in 2017, with Joe Pulizzi of CMI
January 17, 2017 18:47 - 21 minutes - 15.3 MBWhat's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marketing See Different Results 61% of UK marketers say their organizations are extremely or ver...
A Guide to Recruitment Marketing, with Lisa Jones of BarclayJones
January 12, 2017 11:58 - 31 minutes - 22.3 MBHow can agency recruiters market themselves, their companies and ultimately their candidates? The secret lies with recruitment marketing. I've spoken to my buddy (and Undercover Recruiter blogger extraordinaire) Lisa Jones of BarclayJones to learn more. Questions for Lisa: Tell us about your organisation and what you do? What is recruitment marketing? Why is it important? Step-by-step guide to success (and pitfalls to avoid)? What tech should recruiters be using for marketing? What’s the R...
How to Get More Conversions on Your Career Site, with Filip Matous
January 03, 2017 12:11 - 24 minutes - 17.4 MBDoes your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions: Before we begin, you call yourself a digital strategist, what’s that? What are trust signals? What should you do if you realise your website isn’t trustworthy? What misconceptions about trust do many people get wrong? What offline psychol...
The Virgin Media Way to Candidate Experience, with Neil Chivers
December 28, 2016 11:35 - 26 minutes - 18.5 MBWhen you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach you to be on the Link Humans podcast. Neil Chivers heads up employer branding at Virgin Media and is passionate about a good candidate experience, for successful and unsuccessful candidates alike. Questions for Neil: Tell us about Virgin Media and what you do? What's the connection to Richard Branson - Virgin/Liberty Global - Usain Bolt? “M...
A Guide to Content Marketing Transparency, with Matt Hodkinson of Influence Agents
December 20, 2016 12:11 - 28 minutes - 20.3 MBMatt Hodkinson is passionate about transparency in content marketing, so much so that I had to interview him on the topic. Questions for Matt: Tell us about Influence Agents and what you do? Tell us about transparency in content marketing? Marketing to the world of recruitment & HR - how is it different? Do you have a step-by-step guide to success content marketing in a transparent way? Share a campaign that you're proud of? What’s the ROI on content marketing transparency and how do you m...
Employer Branding is Broken and Here's How to Fix it, with Hung Lee of Workshape
December 13, 2016 09:53 - 29 minutes - 20.5 MBHung Lee thinks employer branding is broken and candidate experience is crap. As the founder of Workshape.io and a prolific recruitment pundit, I'm willing to hear him out. Some questions for Hung: Tell us about Workshape and what you do? Is it a glorified job board or more of a vacancy dating service? Why is employer branding bullshit? What's wrong with candidate experience? What do you propose employers should do instead? Tell us what Toggl are doing right? What’s the next big thing for Wo...
How SEO and Social Should Work Together, with Jo Turnbull
December 07, 2016 11:33 - 23 minutes - 16.8 MBHow can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insights. Questions for Jo: What exactly is SEO? What is social media? Why would you use social above SEO? And vice versa? How does SEO and Social Media work together? How can they help build your brand? What is the ROI on interactions? How can social help you create great content? Social is instant & SEO is slow - please clarify? How can you benc...
How Hays Became the #1 Staffing Firm on LinkedIn, with Catherine Gutsell
November 28, 2016 17:08 - 42 minutes - 39.4 MBHaysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay interesting over time to both professionals and potential clients? I've spoken to Catherine Gutsell of Hays, a global recruiting group that was recently recognised as the most socially engaged staffing agency on LinkedIn globally. Questions for Catherine include: What are t...
Why Millennials Don’t Exist, with Brenda Wong of Debut
November 23, 2016 14:40 - 24 minutes - 17 MBMillennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recently spoke at #smlondon LIVE! about reaching the toughest audience in the game (especially tough if they don't exist). Here are some of the takeaways from our chat: 1. Focus on millennials as a nuanced, varied group of people. 2. A positive sentiment is more inherently shareable than a negative one. 3. When you’re jumping on the current events...
How to Create Content that Gets Shares AND Backlinks, with Steve Rayson of BuzzSumo
November 15, 2016 10:05 - 27 minutes - 13 MBYo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken to Steve Rayson of Buzzsumo, second time for him on this podcast, about backlinks which they have just added to their tool. Steve's research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: 1. Authoritative...
Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini
November 08, 2016 11:34 - 41 minutes - 28.9 MBMarketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why ...
A Guide to Social Selling on LinkedIn, with Brynne Tillman of PeopleLinx
October 31, 2016 14:18 - 27 minutes - 19.4 MBSelling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa, cream cheese and brotherly love (ok it's Philadephia) for this week’s expert interview. Tell us about PeopleLinx and what you do? Why LinkedIn for social selling? What’s the step-by-step guide to prospecting on LinkedIn? What pitfalls should you avoid? How important is content for social selle...
How Arsenal F.C. Manages 50+ Million Social Followers, with Chris Harris
October 17, 2016 13:08 - 13 minutes - 9.55 MBArsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million followers on social, you could argue they are also in the social media top flight. So how do they do it? I’ve spoken to Chris Harris of Arsenal to get the full score. Questions for Chris: Tell us about Arsenal and what you do there? Tell us about your social / digital strategy? How would you describe y...
The Gradual Decline of Twitter, with James Tozer of The Economist
October 10, 2016 12:10 - 33 minutes - 23.6 MBTwitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to find out. Questions for James: Tell us about The Economist and what you do there? Twitter - give us the backstory and the main reasons people use it? What problems is Twitter suffering from? Should marketers dial down their investment in the platform before it turns into a...
How Enterprise Holdings Drives Employer Branding, with Ashley Hever
October 03, 2016 10:44 - 34 minutes - 24.1 MBWhen you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a rental car company, what makes them different? I've spoken to Ashley Hever of Enterprise Holdings to get some Fahrvergnügen on the topic. Questions for Ashley: Tell us about Enterprise Rent-a-Car and what you do there? What are your hiring objectives and challenges? What's a step-by-step approac...
Employee Advocacy: It's a Methodology, not a Tool, with Elizabeth Jurewicz of Rackspace
September 26, 2016 12:22 - 26 minutes - 19 MBEmployee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Questions of Liz: Tell us about Rackspace and what you do there? Employee advocacy - what prompted Rackspace to launch the program in the beginning? What problems were you looking to solve? What types of content do you distribute to employees? What has garnered the most attention/engagement? What have been the...
How to Use Slack for Recruiting, with Angela Bortolussi
September 19, 2016 10:26 - 18 minutes - 13.4 MBSlack. Do you use it? Great way of making people communicate within organisations. But did you realise it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Questions for Angela: Please remind our listeners all about Recruiting Social and what you do there. What is Slack all about? Can anyone join Slack? Why would we be using Slack for recruiting? What's a step-by-step approach to actually using Slack for recruiting? Just to clarify on these ...
How HSBC Banks on Employee Advocacy, with Camila Romuld
September 13, 2016 12:24 - 21 minutes - 15.1 MBBanking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Questions: Tell us about HSBC and what you do there, please. What prompted HSBC to launch an employee advocacy program? Was there any particular problems you were looking to solve? What types of content do you distribute to employees and what type of content tends to get the most intention and engagem...
The Evolution of Employer Branding, with Claes Peyron
September 06, 2016 09:44 - 22 minutes - 15.9 MBThe benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and knowledge. To shed some insight on this I’ve spoken to Claes Peyron of our gracious sponsors the Employer Branding Academy. Questions for Claes: Tell us about your the Employer Branding Academy and what you do? Let’s start with the big question, why do we need employer branding? What’s the di...
A Guide to Personal Branding for Business, with Jennifer Holloway
August 31, 2016 12:01 - 24 minutes - 17.5 MBPersonal Branding. What exactly does that mean and how can people and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of Encouraging people in business to blow their own trumpet. Questions for Jennifer: Tell us about what you do? Personal branding - what are benefits to organisations? Is there a danger that people with strong personal brands within organisations have their own ag...
Why Content is King for Employer Branding, with Todd Wheatland
August 23, 2016 10:29 - 39 minutes - 27.6 MBThere are great people out there are considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Questions for Todd: What is King Content and what do you do there? How do organisations use content marketing for employer branding and/or recruiting? With content marketing budgets increa...
How Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe
August 17, 2016 15:59 - 30 minutes - 21.3 MBVodafone. World’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So who they gonna call? Employee Advocacy. Questions for Kimberley Harcombe of Vodafone UK: Tell us about Vodafone and what you do there. What prompted Vodafone to launch an employee advocacy program? What was the primary goal of the organisation? What type of content seems to resonate best with employees? What have been the main benefits for Vodafone ...
How Social Customer Service Helps Commuters in Greater Manchester, with Justin Clark
August 12, 2016 06:33 - 16 minutes - 15.9 MBPublic transport is a great invention right? Especially when it runs like clockwork. Which isn't always the case. How can transport authorities deliver customer service to their users where they want it and when they want it? I've spoken to Justin Clark of Transport for Greater Manchester to find out who they do social customer service. Questions: Tell us about Transport for Greater Manchester and what you do there? Is it similar to Transport for London? Tell us about the shift from traditi...
How SAS Does Employee Advocacy, with Alli Soule
August 02, 2016 13:48 - 28 minutes - 26.1 MBEmployee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Questions for Alli: Tell us about SAS and what you do there? What prompted SAS to launch an employee advocacy program? Did any specific use cases emerge with employee advocacy? What types of content can we see in this program and what has garnered the most engagement? What have been the benefits of this program to t...