How Royal Bank of Canada Invests in Employer Brand Management, with Estela Vazquez Perez

Royal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Employment Brand Centre of Expertise at RBC where she partners with the business to solve talent problems related to attraction and retention. In this episode, she fills us in on how she has created a global platform for employment brand at RBC.

Questions for Estela:

Who are you and what do you do?
Tell us about RBC and its culture?
What soft power do you gain by being a Canadian company?
What are your talent challenges?
How does your employer brand work address these?
What initiatives are you particularly proud of?
What have been some hard lessons?
What EB results can you share with us?
What companies are doing it right in your opinion?
Where can people connect with you?

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