Employer Branding Podcast
320 episodes - English - Latest episode: 3 months ago - ★★★★★ - 26 ratingsLearn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.
Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.
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Episodes
A Guide to User-Generated Video Content for Employer Branding, with Alykhan Rehmatullah
July 10, 2018 10:40 - 39 minutes - 36.9 MBCreating employer brand films is costly and the lifespan of videos are not what they used to be. Hence today we’re going to chat about user-generated video content. Alykhan Rehmatullah is the CEO & Co-Founder of Altru, a mobile-first platform that allows candidates to engage directly with a company's employees, allowing employees to share their firsthand perspectives through short-form video. Learn more about Altru: https://altrulabs.com Connect with Alykhan on LinkedIn: https://www.linke...
The Employer Brand of Defense & Aerospace Giant Lockheed Martin, with Charlotte Jones
July 03, 2018 11:31 - 23 minutes - 22.4 MBThis week, we’re chatting with an American global aerospace, defense, security and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, in this episode she talks about how the company works with employer brand and recruitment marketing. Show-notes will be available at https://employerbrandingpodcast.com Check out Lockheed Martin Careers: https://www.lockheedmartinjobs.com/ Connect with Charl...
How Diversity & Inclusion Impacts Employer Brand, with Tayo Rockson
June 26, 2018 13:11 - 24 minutes - 23.3 MBIn this week's episode, we’re going to chat about Diversity & Inclusion, a hugely important topic, and how it impacts your organization’s employer brand. Tayo Rockson is the CEO of UYD Management, a strategic leadership and consulting firm that helps corporations improve their bottom line by incorporating diversity, inclusion and social justice strategies. The company helps leaders, organizations, and communities focus on the issues that matter most – locally, globally, and financially. C...
The Employer Brand of Hypergrowth Tech Company Turbonomic, feat. Chris McMahon & Justin Graci
June 19, 2018 15:20 - 48 minutes - 45 MBToday we’re going to chat with a growing tech company battling it out over talent with the usual behemoths. Lots of tips on how to go about winning as a challenger brand today. Chris McMahon is the Vice President, People & Culture at Turbonomic. He is a people strategist that enables energetic cultures at high growth Boston area companies such as Turbonomic, Vistaprint, Endeca and 170 Systems. Passionate about hiring and developing great talent and leadership across the globe for Turbonomic ...
The Employer Brand of Insurance Giant Aviva, with Jonny Briggs
June 12, 2018 13:58 - 22 minutes - 21.5 MBToday we’re going to chat with a global insurance company based in London that can trace its history back to 1696. Does this heritage help when trying to attract and retain the same tech talent as everyone else? We’ll find out. Jonny Briggs is Group Head, Talent Acquisition at Aviva, as well as a judge of the Employer Brand Management Awards. Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonathan-briggs-a909a46/ Show-notes will be available at https://employerbrandingpodcast...
Bringing Recruitment + Marketing Together, with Lori Sylvia
June 05, 2018 11:20 - 28 minutes - 38.4 MBThis week we're discussing how to bring recruitment and marketing together to lead the future of talent acquisition. Lori Sylvia is the Founder & CEO of Rally Recruitment Marketing, a new online community forum where the best ideas in recruitment marketing are learned and shared. Rally mentors include our friends Ben Gledhill, Adam Glassman, Debbie Celado, Jared Nypen, Lane Sutton, Shaunda ZIlich, Audra Knight and many more. Connect with Lori on LinkedIn: https://www.linkedin.com/in/lorisy...
How Groupon "Deals" with Employer Branding, feat. James Ellis
May 31, 2018 09:48 - 48 minutes - 44.6 MBToday we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital channels. Connect with James on LinkedIn: https://www.linkedin.com/in/saltlab/ Tune in to the Talent Cast podcast: http://thetalentcast.com/ Show-notes ...
Why Good Recruitment Marketing Starts with Listening, feat. Katrina Kibben
May 22, 2018 13:29 - 34 minutes - 32 MBEffective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerb...
How Dell Manages a Global Employer Brand Function, with Jennifer Newbill
May 15, 2018 10:53 - 46 minutes - 43.4 MBJennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this episode we'll be diving into how Jennifer built the employer brand team from the gro...
Maximizing Employer Branding for Small & Medium-sized Companies, with Brad Owens
May 08, 2018 11:23 - 27 minutes - 25.6 MBFor over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad now uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top level HR professionals to solve problems attracting, hiring and retaining their teams. Connect with Brad on LinkedIn: www.linkedin.com/...
The Employer Brand of American Airlines, with Carrie Corbin
May 01, 2018 11:12 - 49 minutes - 45.5 MBAfter the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build talent acquisition programs and strategies. Her team's focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines' sourcing and diversity recruiting progr...
Communicating the Employer Brand from the Inside Out, with Kristin Dudley
April 24, 2018 14:40 - 35 minutes - 32.7 MBHow do you communicate an employer brand from the inside out? Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we'll learn what impact employee stories have on talent attraction, how to go about capturing the best workplace moments and we'll find out what candidate chemistry is all about. Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristindudley/ Check out the Employer Brand Index: https://employer...
How Merck Trusts Employees to Activate the Employer Brand, with John Graham Jr.
April 17, 2018 13:34 - 30 minutes - 28.9 MBWhat’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his journey to the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important...
The Power of Purpose for Employer Brands, with Markus Kramer
April 11, 2018 12:33 - 39 minutes - 36.7 MBThe power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial S...
The Design and Science of Workplaces that Inspire, with Kursty Groves
April 03, 2018 11:23 - 26 minutes - 24.9 MBToday we’re discussing the power of the physical environment as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. Kursty Groves is Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural work environments. In her book, I Wish I Worked There!, Kursty went behind the scenes of the world’s most innovative companies, uncovering insights that drive their success. Her latest book, Spaces for Innovation, g...
How Inclusion Drives Employee Advocacy, with Charu Malhotra
March 27, 2018 14:27 - 25 minutes - 24.3 MBEmployee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer Branding leadership roles at Unilever, BP, Ferrero and Primark. Connect with Charu on LinkedIn: https://www.linkedin.com/in/charumalhotra1 More on Employee Advocacy: https://employeeadvocacybook.com Employ...
The Power of Storytelling in Employer Branding, with Bryan Adams
March 20, 2018 17:43 - 33 minutes - 31.6 MBStorytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is critical, how to focus on human stories, and how to harness storytelling for talent attraction. C...
How Philips Built an Employer Brand Function from Scratch, with Lisa Chartier
March 13, 2018 11:42 - 33 minutes - 31.1 MBWhen Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds. And just because you're wondering; She will let us in on what Philips does nowadays (it's not washing machines or light bulbs). Lisa on LinkedIn: https://www.linkedin.com/in/...
How Virgin Group Defined a Global Employer Brand, with Amy Sawbridge
March 06, 2018 11:22 - 40 minutes - 38.1 MBVirgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of gr...
How thyssenkrupp Engineers Employer Branding, with Stefan Schmitt
February 27, 2018 11:29 - 25 minutes - 35.8 MBElevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tell us how the company stands out in its way of working - keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in their employer brand. Employer Branding Academy kick-off @ Facebook London, April 17th: https://h...
How HP Uses Video for Employer Branding, with Ovidiu Voina
February 20, 2018 15:58 - 28 minutes - 26.8 MBGood old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the 'HP Way' is, and how they have harnessed video for employer branding campaigns. Show-notes at https://employerbrandingpodcast.com Find Ovidiu on LinkedIn: https://uk.linkedin....
Creative Trends of 2018, with Robyn Lange of Shutterstock
February 13, 2018 07:56 - 24 minutes - 23.4 MBToday, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is by checking out creative trends. Robyn Lange is the Curator at Shutterstock and shares insights from that company's annual Creative Trends Report in this episode which also features audio from major trends of 2018. Show-notes at https://employerbrandingpodcast.com Check out the Employer Brand ...
How Australia Post Delivers Employer Branding, with Quila Israelson
February 06, 2018 10:52 - 27 minutes - 26.2 MBToday we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding Manager at Australia Post, in this episode she shares how they go about attracting and retaining talent with employer brand. Show-notes at https://employerbrandingpodcast.com Find Quila on LinkedIn: https://www.linkedin.com/in/quilaisraelson/ Check out the Employer Brand Index: https://employerbrandindex.co Got question...
How EY Attracts Young Talent with Employer Brand, feat. Steve Keith
January 30, 2018 13:40 - 35 minutes - 33 MBToday we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered. Steve Keith, Marketing and Communications Lead - Apprenticeships, spills the beans on EY's approach to attracting school leavers in the UK. Show-notes at https://employerbrandingpodcast.com Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-keith-97395825/ Visit our sponsors Ruutly at https://ruut...
How SAP Attracts Gen Z with Employer Branding, feat. Jenn Prevoznik
January 23, 2018 15:42 - 26 minutes - 24.8 MBAnother week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in 180 countries. Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she shares how the company goes about hiring over 7,000 generation Z employees. Show-notes at https://employerbrandingpodcast.com Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jenniferprevoznik/ Vi...
How CA Technologies Uses Employee Advocacy for Talent Attraction, with Craig Fisher
January 16, 2018 15:43 - 35 minutes - 32.7 MBThis week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees. Craig Fisher, a.k.a. Fishdogs, is the Head of Marketing, Employer Branding SME at Allegis Global Solutions RPO. In this episode we discuss his long-term engagement with CA Technologies, the strategy and tactics he applied to bring the company back into the talent spotlight. Show-notes at https://employerbrandingpodcast.com Connect w...
How Allianz Drives Employer Brand Change with a New Set of Values, feat. Angelika Inglsperger
January 09, 2018 11:23 - 23 minutes - 22.4 MBThis week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a state of change. We’re going to learn how they harness a new set of values to drive this change across the business. We speak to Angelika Inglsperger, Group Head of People Attraction and Talent Management at Allianz Group. Shownotes at https://employerbrandingpodcast.com Find Angelika on LinkedIn: https://www.linkedin.com/in/angelikainglsperger/ ...
How Siemens Changes Employer Brand Perception, with Chris Knorn
January 02, 2018 00:00 - 44 minutes - 41 MBThis week we’re speaking to the largest industrial manufacturing firm out of Europe, with over 300,000 employees globally. The company has a little bit of an image challenge and has slipped in talent attraction rankings lately. Sound familiar to your employer? We get the full scoop on how to turn the tide from Chris Knorn, Global Director Employer Branding at Siemens based in Munich. Get the full scoop at https://employerbrandingpodcast.com Find Chris on LinkedIn: https://www.linkedin.com/...
How Deutsche Bahn Keeps Employer Brand on Track, with Kerstin Wagner
December 26, 2017 00:00 - 34 minutes - 31.8 MBThis week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We get the details from Kerstin Wagner, Head of Talent Acquisition at the company. Get the full scoop at https://employerbrandingpodcast.com Connect with Kerstin: https://www.linkedin.com/in/kerstin-wagner/ Download "The 12 Essentials of Employer Branding": ht...
How Citizens Bank Invests in Employer Brand, with Debbie Celado
December 19, 2017 00:00 - 27 minutes - 25.7 MBThis week we're speaking to a nearly 200-year old bank that’s gone through some serious transition of late and we learn how important having a clear employer brand has been to the journey. All this and more in our chat with Debbie Celado, who is the Vice President - Employer Brand Marketing at Citizens Bank. Find Debbie on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://l...
The Employer Brand of Engineering Giant ABB, with Sarah Dovlo
December 13, 2017 10:22 - 27 minutes - 25.6 MBGrüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in the world. In this episode, we learn how a traditional company with a rich heritage can stay current and attractive to tech talent. Find Sarah on LinkedIn: https://www.linkedin.com/in/sarahdovlo/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on L...
Localizing Your Employer Brand, with Dalhia Rodriguez of Dell
December 06, 2017 12:12 - 51 minutes - 47.9 MBToday we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents. I've spoken to Dalhia Rodriguez, Employer Brand & Social Media Lead - Americas at Dell to get the full scoop. Find Dalhia on LinkedIn: https://www.linkedin.com/in/dalhiarodriguez/ Read the full show-notes: https://employerbrandingpodcast.com 10 Reasons Why Employer Branding is Important: https://linkhumans.com/blog/employer-branding-impor...
Socially Engaged Recruiting on LinkedIn, with Eamon Collins of PageGroup
November 29, 2017 14:58 - 28 minutes - 26.9 MBApparently, London sends the most traffic and activity onto LinkedIn every day. Why you ask? Maybe because there are more recruiters here than you can shake a stick at. Especially agency ones. But who's doing it right on LinkedIn? Well, that can be debated. One way is of course to speak to the company that gets awarded “most engaged recruiting firm on LinkedIn”. Eamon Collins is the Group Marketing Director at PageGroup, a company perhaps best known for their Michael Page business. Read t...
Breaking Boundaries with Video in Employer Branding, with Audra Knight of Tenable
November 21, 2017 11:25 - 31 minutes - 29.6 MBIt’s the year of video... again. No, really… video is seriously the channel to use for employer brand campaigns. I mean I like a podcast, but when considering a new job opportunity you will want to see what the offices look like, get a feel for company culture what and most importantly you want to see what people you’d be working alongside. We've spoken to Audra Knight, Employment Brand Boundary Breaker at Tenable Network Security, to learn more about her approach to employer brand and how i...
Using Employer Brand to Attract Young Talent, with Lane Sutton
November 15, 2017 11:26 - 37 minutes - 35.4 MBGen Y, Gen Z, millennials - who out there is trying to get these folks interested in joining your company? Wouldn’t it be interesting to chat with someone who is Gen Z and also working in employer brand? What a jolly good idea. This week I've spoken to Lane Sutton who is both a recruitment marketer and a Gen Z'er. He shares his insights on talent attraction for millennials, his experience working with big corporates and more. Read the full show-notes: https://employerbrandingpodcast.com F...
Why Research Will Make or Break Your Employer Brand, with Susan LaMotte of exaqueo
November 07, 2017 12:35 - 32 minutes - 31 MBWhy is it time to reset your approach to talent attraction? What's the role of research in employer brand management? How does EVP relate to employer brand? Is it employment or employer brand? We speak to Susan LaMotte, CEO of exaqueo to get the answers. Learn more at www.exaqueo.com and follow Susan on Twitter: @SusanLaMotte Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk Read the full show-notes: https://employerbrandingp...
How HubSpot Does Inbound Recruiting, with Hannah Fleishman
October 31, 2017 13:13 - 33 minutes - 31.7 MBInbound recruiting is HubSpot's approach to employer branding and candidate experience. Hannah Fleishman heads up inbound recruiting at the tech company, in this interview we explore how they make full use of their strong culture and technology to attract, recruit and retain the best talent. LinkedIn: https://linkedin.com/groups/3984352 Twitter: https://twitter.com/employerbranduk Full show-notes: https://employerbrandingpodcast.com
How to Redecorate Your Employer Brand, with Ana Harris Padley of Houzz
October 24, 2017 12:46 - 14 minutes - 14.9 MBIs it time to redecorate your talent attraction strategies? Tech company Houzz is all about home design and in this episode, Ana Harris Padley tells us about their employer branding. The company is faced with low (employer) brand awareness, a fiercely competitive talent market and a challenge to attract great sales people. Connect with Ana: https://www.linkedin.com/in/anamharris/ Check out Houzz: https://houzz.com Get the employer branding eBook: https://linkhumans.com/ebbok Show-notes: h...
The Warts and All Approach to Employer Branding, with Dee Murphy of Jobbio
October 17, 2017 12:18 - 17 minutes - 17 MBLet's face it, your company isn't the right workplace for everyone. Instead of trying to be everything to every candidate - how about presenting your employer brand warts and all? This will attract the right people and get the others to opt out themselves. We've spoken to Dee Murphy, Organizational Phychologist and Jobbio's Expert in Residence to learn about this concept and much more. Connect with Dee: https://www.linkedin.com/in/deemurphy/ Check out Jobbio: https://jobbio.com London eve...
Leveraging Your Employees for Employer Branding, with Ruth Penfold of Shazam
October 10, 2017 16:28 - 20 minutes - 19.8 MBRuth Penfold is the Director of Talent Acquisition at Shazam, a service that connects more than 500 million people in 200+ countries to the music, TV shows and brands they love. Questions for Ruth: Tell us about what you do? What's the culture like at Shazam? Where do you struggle to hire the right people? Shazam's consumer vs. employer brand? Talk to us about your employee advocacy initiative? How did you roll out social media training? How does the Shazam candidate referral programme wor...
TUI Group's Employer Brand Journey, with Sibylle Reiss
October 03, 2017 16:45 - 28 minutes - 27.6 MBTUI is the world's largest tourism company and Sibylle Reiss heads up HR across DACH & Poland. She is also in charge of group-wide employer branding. Questions for Sibylle: Who are you and what do you do? What’s the corporate culture like at your company? What talent challenges are you faced with? What's the best source of hire for TUI? How does employer branding help you with this? What is your EVP/people promise? What are the pillars of the EVP? How do you communicate and activate this?...
How to Create Organizations Where People Want to Show Up, with Jacob Morgan
September 26, 2017 11:44 - 30 minutes - 29.2 MBJacob Morgan is an author, speaker, and futurist who helps organizations across the world understand the future of work and its many implications. Questions for Jacob: Who are you and what do you do? The Future Organization is your company, what’s the future like? Tell us about your new book? Employee experience - is this another buzzword? What are we really talking about here? What’s your take on employee engagement? How is employee experience related to employer brand? How to design for...
Designing the Candidate Experience, with Jon Addison of LinkedIn
September 21, 2017 09:41 - 22 minutes - 21.5 MBLinkedIn has recently published an interesting piece of research about what goes on inside the minds of candidates. Very important stuff for anyone managing an employer brand. I've had a chat with Jon Addison is the Head of Talent Solutions at LinkedIn UK to learn more about what candidates actually want. Questions for Jon: Tell us about this piece of research and its methodology Why is it important to employer brand managers? Do candidates want to hear from recruiters? Surely they want ...
Employer Branding for Recruitment Agencies, with Christina Knock of Cox Purtell
September 12, 2017 09:39 - 20 minutes - 20.3 MBIn this episode, we’re going very meta. Imagine working for an organisation that makes money by recruiting for clients. Yet you find that attracting candidates to your own business is difficult. We’re going to learn what a boutique staffing firm in Sydney Australia activated some employer branding to attract talent. Questions for Christina Knock of Cox Purtell: Who are you and what do you do? What’s the culture like at Cox Purtell? You’re in the business of recruiting… But what internal tal...
Employee Engagement is Dead, Long Live Employee Experience! Feat. Cliff Ettridge
September 05, 2017 09:58 - 22 minutes - 21.9 MBI love a bold statement. "Employee engagement is dead" is up there, and I had to have a chat with Cliff Ettridge to learn more. Cliff is a partner at The Team, a communications agency in London. Here's what I had to ask him: Who are you and what do you do? Why is employee engagement dead? How do you get more money for internal communications? Tell us about the lack of diversity in employee communications? What is your definition of employer brand? How can we measure ROI? No 1 tip for EB ma...
How Microsoft's Purpose Drives Employer Brand, with Paul Davies
August 30, 2017 14:02 - 27 minutes - 24.9 MBHow can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose. What's the company? What’s the purpose? Stay tuned - all shall be revealed in this week’s expert interview. OK, I'll reveal it now. Paul Davies is a Consumer Marketing Director at Microsoft, I asked him the following questions: Who are you and what do you do? What’s the corporate culture like at Microsoft? What talent challenges are you faced with? What the EVP/peopl...
How Salesforce Drives Employer Brand Through Culture, with Jennifer Johnston
August 22, 2017 15:17 - 26 minutes - 25.7 MBTech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Questions for Jennifer: Who are you and what do you do? The tech industry has had a few run-ins with corporate culture lately, how would you describe the culture at Salesforce? The company has a very outspoken leader in Marc Benioff - does he set the tone? What are t...
How to Optimize the Right Corporate Culture, with Ryan Kellogg
August 15, 2017 09:01 - 21 minutes - 21.1 MBRyan Kellogg is veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Questions for Ryan: Who are you and what do you do? Corporate culture - why is this important (and why now)? Tell us about the culture in the armed forces What’s a step-by-step to optimizing the right corporate culture? What are some pitfalls to avoid? What compan...
A Guide to Employer Reviews & Transparency, with Moritz Kothe of kununu
August 09, 2017 09:40 - 22 minutes - 21.5 MBMoritz Kothe is CEO of kununu and Senior Vice President International for XING AG. kununu is breaking out of the DACH region and launching in the United States, we thought we'd ask him a few questions around employer reviews, culture and transparency. Questions for Moritz: Who are you and what do you do? Employer reviews - why is this important, and why now? The elephant in the room is Glassdoor - why do we need Kununu? Why did you launch in the US? Xing hasn’t got anywhere outside of DACH....
How Staff Perks Impact Employer Brand, with Shaun Bradley of Perkbox
July 25, 2017 15:07 - 22 minutes - 21.9 MBThis episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the UK. Questions for Shaun: Who are you and what do you do? Staff perks - why is this important and why now? What's the most popular perk for your users? Hygiene factor vs. purpose/fulfilment If millennials really want purpose - are perks a waste of time and money? How do you engage staff at Perkbox? Has this ...