How Philips Built an Employer Brand Function from Scratch, with Lisa Chartier

Employer Branding Podcast

English - March 13, 2018 11:42 - 33 minutes - 31.1 MB - ★★★★★ - 26 ratings
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Previous Episode: How Virgin Group Defined a Global Employer Brand, with Amy Sawbridge

Next Episode: The Power of Storytelling in Employer Branding, with Bryan Adams

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds.

And just because you're wondering; She will let us in on what Philips does nowadays (it's not washing machines or light bulbs).

Lisa on LinkedIn: https://www.linkedin.com/in/lchartier/

Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0

Show-notes will be available at https://employerbrandingpodcast.com

Check out the Employer Brand Index: https://employerbrandindex.co

Got questions or feedback? Email: [email protected]

Correction: The book mentioned in the interview, "Feel The Fear And Do It Anyway" is authored by Susan Jeffers, not Brene Brown.